Episodes

  • Episode 205. Two Salons, One System. The Exact Steps to Scale. With Callie Emerton
    Oct 20 2025

    Ever wondered how salon owners scale to multiple locations while still keeping their sanity (and profits)?

    In this episode of The Life of KG, Katie Godfrey sits down with her good friend and mastermind client, Callie, who went from working in pubs to building two successful beauty salons, each with its own unique concept.


    You’ll hear how Callie:
    - Opened a second salon faster than expected (and kept both thriving)
    - Balanced the guilt of stepping back from treatments while leading her team
    - Turned retail into a powerful profit stream (with record-breaking results)
    - Built systems to run her salons without being chained to the chair
    - Invested in personal growth to fuel business success

    If you’re a salon owner, training academy, or beauty business boss who’s ready to stop winging it and start scaling, this episode is packed with raw truths, practical strategies, and major motivation.


    🔗 Apply for Katie’s Mastermind and scale your beauty business → https://katiegodfrey.biz/application

    📖 Grab Katie’s book Get Off the Tools → https://www.amazon.co.uk/dp/1917623070


    👉 Connect with Callie:
    Instagram: https://www.instagram.com/callieannlashesandbrows

    Website: https://www.callieannlashesandbrows.co.uk

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    56 mins
  • Episode 204. How a One-Day Course Changed Everything - With Laura From LaBonita
    Oct 6 2025

    In this inspiring episode, Katie chats with Laura, a hair extension specialist from Scotland, who proves you can start from anywhere and build a thriving salon and training business.

    From leaving a stable office job to taking a one-day extension course, Laura’s journey is packed with lessons on resilience, leadership, and never being afraid to go after what you want.

    We talk about:


    • How Laura went from paralegal to salon owner and educator
    • Building a warm team culture that clients love

    • Why ongoing training and mentorship matter in the hair industry

    • Surviving lockdown just days after opening her salon

    • Expanding into men’s hair systems and education

    • The importance of mindset, support networks, and taking risks


      Connect with Laura here: https://www.instagram.com/lauralabonita_hairextensions?igsh=eTRvaGJqcWg0bzJ0


    🎟️ Don’t miss out! Tickets are now live for Katie’s UK January event, a full day of high-level learning, game-changing speakers, and a community that just gets it. Seats are limited. Grab yours tickets here


    💼 Ready to stop winging it and start scaling? Apply for the KG Mastermind today.

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    44 mins
  • Episode 203. Want To Invest In A New Machine? Listen To This First!
    Sep 30 2025

    This podcast is a little different as Katie isn't hosting. But is part of this powerful collaboration and partnership that has never been done before, so had to share across the podcast platform.


    We see time and time again, salons and clinics invest in machines hoping thats going to fix their business and bring in an influx of new clients.

    Unfortunately thats not the case.

    We also see people invest in machines and get the most basic of training so don't get the results.


    Katie Godfrey, Chelsea from Skin 13 Training academy and The Contour Group come together to solve this problem. Supporting the industry like never before.


    Please reach out to Katie on info@kgbusinessmentor.com or drop her a message on Instagram if you would like more info on machines so she can point you in the right direction.


    @kg_katiegodfrey

    https://www.contourgroup.co.uk

    Skin13 Training Academy

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    45 mins
  • Episode 202. The Brutal Truth About Running Multiple Salons With Leanne Osborne
    Sep 22 2025

    JOIN OUR LIVE EVENT HERE

    APPLY FOR MASTERMIND


    In this episode of The Life of KG, Katie Godfrey sits down with Leanne, founder of All Eyes On Me in Scotland, to share her inspiring journey from lashing at home to running multiple salons and a specialist training school.


    You’ll hear:

    • - How Leanne built her salons from scratch (with zero money in the bank!)

      - The hard lessons of scaling to 2–3 locations and why she closed one after COVID

      - Why email marketing now drives her biggest salon revenue (with 80%+ open rates)

      - The importance of building a real USP in a crowded lash & beauty market

      - Mindset, masterminds, and the power of community for business resilience


    • Leanne opens up about balancing growth with personal challenges, stepping out of treatments to work on her business, and creating training programs that actually support students long-term.


      CHECK OUT LEANNE WEBSITE HERE

      CHECK OUT LEANNE INSTAGRAM HERE

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    44 mins
  • Episode 201 - She Lost Everything... Then built Half a Million Pound Business. With Laura Bell
    Sep 8 2025

    In this powerful episode of The Life of KG, I sit down with salon powerhouse and confidence coach Laura Bell.

    Laura gets raw about her personal journey, how she rebuilt her life and business after heartbreak, grew a fully employed dream team, and now helps other beauty business owners rise with confidence.

    - From being a single mum with major guilt
    - To running a booming super salon in Cornwall
    - To stepping into the coaching space with BIG results

    We cover:
    - Why she’ll never go back to self-employed staff
    - The hardest time in her life, and how she kept her business going
    - How she brings in 100+ new salon clients every month
    - Why building a strong brand experience is a non-negotiable
    - What new salon owners NEED to know before opening

    If you're a salon or clinic owner, beauty educator, or want to grow a real business with freedom, this episode is a must-listen!

    👇 Grab your notebook and tune in!

    💼 Apply to the Mastermind: https://kgbusinessmentor.com/kg-mastermind/


    🎟️ Get your ticket to our January event: https://katiegodfrey.thrivecart.com/mastermind-day/


    📲 Follow Laura on IG: https://www.instagram.com/laurakathrynbell/


    📲 Follow Katie on IG: https://www.instagram.com/kg_katiegodfrey/

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    46 mins
  • Episode 200 - The Secret Productivity Hack Every Woman in Business Needs to Know
    Aug 25 2025

    GRAB YOUR TICKET TO MY LIVE EVENT HERE!


    BUY MY BOOK HERE!


    In this solo episode, Katie Godfrey opens up about something we rarely talk about in business, women’s health and how our cycles affect productivity, energy, and mindset. From living with PMDD to discovering how to optimise your business tasks around each phase of your cycle, Katie shares her raw personal experiences, practical tips, and the exact tools she uses to work smarter, not harder.

    Whether you’re struggling with low mood, burnout, or wondering why some weeks you feel on top of the world and others you’re hiding under the duvet, this episode is a total game changer.

    What you’ll learn:

    • What PMDD is and how it impacts your mental health

    • How to track your cycle and use it to structure your work week

    • Why women entrepreneurs need to ditch the hustle mindset

    • The 4 phases of the menstrual cycle and what kind of work suits each one

    • Simple self-care tips, plant-based support, and how to communicate your needs at home and work

    • How syncing your cycle can boost productivity, creativity, and wellbeing


      Subscribe, rate, and review to help more women in business hear this message.
      📩 Share this with a friend who needs to hear it!

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    28 mins
  • Episode 199 - Why Most Laser Clinics Are Failing (And What Chelsea Did Differently)
    Aug 11 2025

    Apply for the mastermind HERE

    See other options to work with me HERE


    In this episode of The Life of KG, I’m joined by the incredible Chelsea, founder of Dermalase Clinics and Training Academy. From a converted garage to running two high-performing clinics and launching fully accredited VTCT laser and skin courses, Chelsea shares how she built a business rooted in purpose, and how she overcame burnout, mindset battles, and industry gaps to help others do the same.Whether you're a salon owner, laser clinic, beauty entrepreneur, or thinking about launching your training academy, this episode is packed with inspiration, real talk, and practical tips on scaling your business sustainably, with freedom.What We Cover:

    • Chelsea’s transition from dental nurse to clinic founder during lockdown
    • How Dermalase started in a home salon and scaled to high street location
    • The power of building a purpose-led business (and how PCOS inspired Chelsea’s mission)
    • The truth about running multiple clinic locations and dealing with unexpected challenges
    • The mindset shifts that helped Chelsea overcome burnout and imposter syndrome
    • Why your business growth depends on the tasks you avoid, and how to face them
    • How Chelsea is using face-to-cam content, DMs, and networking to grow her brand fast
    • The importance of proper laser training, insurance compliance, and clinical notes
    • What to expect from Dermalase’s VTCT-accredited training courses, business mentorship, and support
    • The power of mastermind networks, business retreats, and having the right people around you

    Key Quotes:“Everything you’re avoiding is what’s holding you back in your business.”“Confidence comes from what you do in private, non-negotiables change the game.”“You’re not running a hobby, you’re building a business that feeds your family.”Connect with Chelsea here: / dermalase_skinclinic

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    39 mins
  • Episode 198 - Staffing Struggles, Salon Culture & Real Talk Behind the Business
    Jul 28 2025

    Purchase "Get off the Tools" here

    Check out our retreats here


    In this raw and powerful episode of The Life of KG, host Katie Godfrey is joined by her close friend and fellow beauty business owner Amy Lewis for one of the most honest conversations to date.

    If you’ve ever dealt with staffing challenges, toxic work culture, theft, or betrayal in your salon or clinic, this episode is an absolute must-listen.

    Together, Katie and Amy open up about:-

    - The real reason salon owners consider shutting up shop

    - Creating a healthy and empowering team culture (and how it starts at the top)

    - The balance between hiring, firing, and trusting your gut

    - Legal and emotional boundaries when staff leave and start competing

    - The shocking and sometimes traumatic experiences they’ve faced, including theft, voodoo dolls, and false rumours

    - Why open communication with your team is essential for success

    - How to protect your business from client poaching and data breaches

    - Building long-lasting loyalty with clients and staff

    Plus, Katie gets deeply personal, sharing a moment in her business journey that nearly broke her, and how she made it through. This episode is your behind-the-scenes look at the reality of running a salon, spa, or aesthetic clinic.

    Expect truth bombs, laughter, hard lessons, and practical wisdom that every business owner needs to hear.

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    1 hr and 2 mins