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🤖 Not all websites are treated equally by ChatGPT. Danny and Dylan break down the trust signals that determine which sources get prioritized — from government sites and backlinks to content freshness and formatting. If you’ve ever wondered why some legal information shows up in ChatGPT and others don’t, this episode reveals the behind-the-scenes factors every lawyer should know.

📌 Key Takeaways

• Government and judicial websites are prioritized as top sources in the legal space.
• Backlinks, authority, and recent content increase a page’s credibility with ChatGPT.
• Blog structure and article formatting play a surprising role in how content is ranked.

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🤖 ChatGPT isn’t just pulling answers out of thin air—it’s trained on a complex mix of government sites, law firm pages, forums, and even video transcripts. Danny and Dylan break down exactly where the AI is sourcing information, why it matters for attorneys, and what lawyers should know before relying on its recommendations.

📌 Key Takeaways

• ChatGPT prioritizes government and credible public sites when generating legal answers.
• Private business websites, blogs, and forums like Reddit also influence responses.
• Understanding these sources helps lawyers assess accuracy, risk, and client trust.

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🧠 ChatGPT is already recommending law firms—and if yours isn’t showing up, you’re missing out on real clients. In this first of a two-part series, Danny Decker and Dylan Stebbins break down how AI is transforming client search behavior, why this shift is bigger than social media or SEO, and what your firm must do now to avoid falling behind. This is your ground-floor moment—don’t sleep on it.

📌 Key Takeaways

• Why ChatGPT is already replacing Google for legal searches
• How to spot if you’re already getting leads from AI
• What you must change on your website today to start ranking in AI results

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🤖 ChatGPT isn’t just spitting out legal info—it’s recommending actual attorneys based on client-specific needs like net worth, business ownership, and location. In this preview episode, Danny and Dylan break down real prompts and real results—including a lawyer who got recommended twice. This use case shows why ChatGPT could help your firm attract more qualified, higher-value leads than traditional search.

📌 Key Takeaways

• ChatGPT gives different attorney recommendations based on client goals
• Real firms are getting named and linked—without paying for ads
• You can influence ChatGPT’s results by how your firm shows up online

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🧠 Your clients are already using ChatGPT to ask legal questions like “How do I file for divorce?”—and that's actually great news for your firm. In this preview from our upcoming full episode, Danny and Dylan break down real ChatGPT interactions and reveal how client search behavior is shifting. Learn why this AI-powered trend is not a threat, but a strategic opportunity for savvy small firms and solo lawyers.

📌 Key Takeaways

• ChatGPT is becoming the first place potential clients go for legal questions
• The AI doesn’t give consistent or complete answers—which creates opportunity
• You can use this behavior to position your firm as the next step after AI

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🤖 Too many lawyers are still asking, “Is AI ready yet?”—while others are already integrating it into their daily work and sprinting ahead. In this powerful conversation, Dylan Stebbins and Danny Decker talk through the mindset shift law firms need to make now, and how getting in early is the difference between chasing trends and setting them. If you’ve been hesitant, this episode might change your mind.

📌 Key Takeaways

• Why smart lawyers are quietly leveraging AI before it goes mainstream.
• The “second wave” effect—and how to avoid getting left behind.
• How your firm can start integrating AI into daily routines today.

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🚀 A rare moment is unfolding in legal marketing—one that Danny Decker calls a true generational opportunity (and he hates shiny object hype). In this preview from an upcoming webinar episode, Danny and Dylan Stebbins unpack the real landscape shifts that transformed law firm growth in the past—and why what’s coming next is on that same level. If you want your firm to thrive over the next decade, you can’t afford to miss this.

📌 Key Takeaways

• Why Danny usually rejects “the next big thing”—but not this time.
• The 3 historic marketing shifts that changed the game for law firms.
• How smart firms can act now to capitalize before the curve.

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🎯 Chasing every lead that comes your way can fill your calendar, but it can also drain your energy and your resources. In this episode, Danny and Mike unpack why focusing on better clients — the ones who pay well, fit your values, and make your work enjoyable — is the smarter long-term strategy. Learn how to identify your best clients, find out where they spend their time, and fine-tune your marketing so you attract more of the right people (and fewer of the wrong ones).

📌 Key Takeaways:

• Why the “more is better” mindset can backfire for law firms.
• How to pinpoint common traits among your favorite clients.
• Ways to target your marketing to bring in more of the right clients.

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