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The Law Firm Marketing Minute

The Law Firm Marketing Minute

By: Spotlight Branding
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The best podcast for law firm owners looking to grow their firms.
We specialize in any topics surrounding content marketing, but we also have expertise to share in other areas that could impact your firm.
If you get any value out of today's episode, we simply ask that you share it with a friend!

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© 2025 Spotlight Branding / Law Firm Marketing Minute
Economics Marketing Marketing & Sales
Episodes
  • What REALLY Matters to ChatGPT
    Aug 26 2025

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    🤖 Not all websites are treated equally by ChatGPT. Danny and Dylan break down the trust signals that determine which sources get prioritized — from government sites and backlinks to content freshness and formatting. If you’ve ever wondered why some legal information shows up in ChatGPT and others don’t, this episode reveals the behind-the-scenes factors every lawyer should know.

    📌 Key Takeaways

    • Government and judicial websites are prioritized as top sources in the legal space.
    • Backlinks, authority, and recent content increase a page’s credibility with ChatGPT.
    • Blog structure and article formatting play a surprising role in how content is ranked.

    📆 Schedule Your Strategy Session

    📱You can check out the video component by following us here on
    Instagram or TikTok

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    2 mins
  • Data Sources Powering ChatGPT’s Legal Recommendations
    Aug 25 2025

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    🤖 ChatGPT isn’t just pulling answers out of thin air—it’s trained on a complex mix of government sites, law firm pages, forums, and even video transcripts. Danny and Dylan break down exactly where the AI is sourcing information, why it matters for attorneys, and what lawyers should know before relying on its recommendations.

    📌 Key Takeaways

    • ChatGPT prioritizes government and credible public sites when generating legal answers.
    • Private business websites, blogs, and forums like Reddit also influence responses.
    • Understanding these sources helps lawyers assess accuracy, risk, and client trust.

    📆 Schedule Your Strategy Session

    📱You can check out the video component by following us here on
    Instagram or TikTok

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    2 mins
  • How to Get Found on ChatGPT (Part 1)
    Aug 22 2025

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    🧠 ChatGPT is already recommending law firms—and if yours isn’t showing up, you’re missing out on real clients. In this first of a two-part series, Danny Decker and Dylan Stebbins break down how AI is transforming client search behavior, why this shift is bigger than social media or SEO, and what your firm must do now to avoid falling behind. This is your ground-floor moment—don’t sleep on it.

    📌 Key Takeaways

    • Why ChatGPT is already replacing Google for legal searches
    • How to spot if you’re already getting leads from AI
    • What you must change on your website today to start ranking in AI results

    📆 Schedule Your Strategy Session

    📱You can check out the video component by following us here on
    Instagram or TikTok

    Show More Show Less
    30 mins
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