As 2025 comes to a close, many entrepreneurs are eager to "turn the page" and move on. But here's the truth: nothing actually changes unless you do.

In today's episode of The Kelly Roach Show, Kelly introduces a powerful concept every leader needs to reflect on before stepping into 2026: your resilience resume.

Kelly walks through how the biggest challenges she faced in 2025, including a massive business model reinvention, became the foundation for deeper authority, stronger IP, and greater impact.

If you're wrapping up 2025 feeling stretched, tested, or exhausted, this episode will reframe everything you've walked through and help you step into 2026 with clarity, confidence, and conviction.

• How your hardest seasons become your most valuable marketing and authority assets

• Why leaders must be willing to struggle publicly to create new solutions

• How to turn personal and business challenges into IP, positioning, and impact

01:11 – 02:30 — What is a "resilience resume" and why it matters
04:16 – 06:20 — How challenges increase authority and leadership capacity
06:21 – 08:45 — Kelly's biggest business reinvention and what it required
08:46 – 10:35 — Turning survival into solutions that serve thousands
10:36 – 12:30 — Why leaders must be willing to struggle publicly
12:31 – 14:00 — How your hardest season becomes your most powerful IP
14:01 – 15:40 — Building your resilience resume for 2026

• Join Kelly's weekly email newsletter for more strategies to turn 2026 into your best year in business: https://kellyroachinternational.kit.com/news

• Subscribe to Kelly's Substack, The Sacred Art of Selling: https://substack.com/@kellyroachofficial

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

The way consumers buy has fundamentally changed (and, the businesses that win in 2026 will be the ones that understand why).

In this episode, Kelly breaks down the five most important consumer trends shaping buying behavior in 2026 and beyond, and explains how to build your offers, marketing, and sales systems to match where the market is actually going.

This episode will give you insight into long-term shifts in trust, spending habits, personalization, community, and brand values, and how to use them to create predictable, sustainable growth.

If you want to scale without burnout, stop chasing trends, and position your business to thrive in the next era, this episode will give you the clarity and direction you need.

TIMESTAMPS:

00:00 – 02:20: Why understanding consumer behavior is the real competitive advantage in 2026

02:20 – 06:55: How subscriptions can attract high-ticket buyers when done right

06:55 – 12:10: How ease of use impacts retention, utilization, and upsells (and, what most businesses are getting wrong about automation).

12:10 – 17:35: How paid communities create faster results and deeper trust... and what's resurging in the new year

17:35 – 23:10: Why personal brand will dominate in 2026

23:10 – 29:40: How personalization increases conversion and lifetime value

29:40 – 34:20: Building systems your team can actually run with The Virtual Business School

RESOURCES:

• Join The Virtual Business School and master predictable sales in 2026: www.go.virtualbusinessschool.com/joinvbs

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

After a decade of watching platforms rise and fall, trends come and go, and algorithms work against creators, Kelly is breaking down Substack, the platform she didn't expect to love.

In this episode, Kelly shares why Substack has quickly become one of the most exciting platforms she's seen for thought leaders, authors, and entrepreneurs who want to monetize depth, not trends.

You'll hear the numbers that caught her attention, why smaller audiences are outperforming massive followings, and how Substack creates a rare combination of trust, reach, and ownership that most platforms no longer offer.

Kelly also explains how she's using Substack to:

• Create momentum for her upcoming book, The Sacred Art of Selling

• Build a passive income stream managed entirely by her team

• Repurpose years of intellectual property without adding more work

• Go deeper into thought leadership without diluting core programs

If you create long-form content, have years of IP sitting unused, or want a platform that rewards trust over aesthetics, this episode will open your eyes to a different way forward.

01:11 – 03:15 — Substack stats that actually matter
03:16 – 05:10 — Why smaller audiences are outperforming massive followings
06:51 – 08:40 — Immediate monetization and passive income potential
08:41 – 10:20 — How Kelly is structuring her own free, paid, and founding memberships
10:21 – 12:05 — Using Substack to support a future book launch
12:06 – 13:45 — Repurposing years of unused IP without adding workload
13:46 – 15:40 — Who Substack is best for and how to get started

• Follow Kelly's newsletter, The Sacred Art of Selling, on Substack: https://kellyroachofficial.substack.com/.

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

In this BONUS live training, Kelly Roach walks you through a 5-pillar mind mapping framework for creating your most aligned, impactful, and profitable year yet. You'll learn why time, not talent, money, or hustle, is the ultimate differentiator between where you are now and where you want to go.

This training challenges the two extremes entrepreneurs often fall into: over-planning without execution or over-executing without strategy, and shows you how to bring both into alignment. Kelly explains why congruence with your calling, intentional life architecture, and clarity of vision must come before business goals if you want sustainable growth without burnout.

You'll also hear how faith, family, fulfillment, and finances can coexist, and why your business should fuel your life, not compete with it.

This episode is a foundational listen if you're ready to stop grinding and start designing a business that supports your purpose, priorities, and your next million-dollar breakthrough.

03:31 – 07:45: The real constraint in business

07:46 – 12:30: Over-Planning vs Over-Executing (and, finding the sweet spot)

12:31 – 18:45: 5 pillars of million-dollar breakthroughs (overview)

18:46 – 27:30: Aligning Your Business with God's Calling, Your Gifts, and Your Identity

27:31 – 35:15: The Five Fs: Faith, Family, Fitness, Freedom, Fulfillment, Finances

35:16 – 41:45: Clarity, Purpose, Priorities, and Values

41:46 – 47:30: Why Fewer Goals Create Bigger Results (And, The Power of the Big Three)

47:31 – 52:15: Daily Reps, Metrics, and Sustainable Momentum

52:16 – 56:00: Invitation to Strategic Planning Intensive

• Join me on Friday, December 19th for my live Strategic Planning Session to map out your million-dollar game plan for 2026 (and get your 2026 Unstoppable Business Planning Tool included with your purchase): https://thekellyroach.com/2026planner
• Can't swing the session? Grab your 2026 Unstoppable Planner here: https://unstoppableplanner.myshopify.com/products/2026-unstoppable-planner

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

After running the Legacy Leaders Mastermind for over a decade, Kelly is making one of her boldest strategic evolutions yet.

In today's episode, Kelly pulls back the curtain on what's changing inside Legacy Leaders for 2026 and why these shifts reveal powerful lessons every entrepreneur can apply to their own offers, teams, and growth strategy.

You'll hear how feedback loops from elite clients sparked the creation of a team-level mastermind for COOs, CMOs, and senior leaders — a move designed to accelerate growth, increase profitability, and eliminate founder dependency at scale.

This episode is a masterclass in:

• Scaling through people, not pressure

• Using pilot programs to test innovation responsibly

• Designing offers that align with mission, not just market demand

Whether you lead a million-dollar business or are building toward that level, this conversation will challenge how you think about masterminds, mentorship, team development, and long-term legacy.

01:31 – 03:45: Why evolution is non-negotiable
03:46 – 06:10: The biggest mastermind problem elite entrepreneurs face
06:11 – 08:40: Your most underused growth asset in business
08:41 – 11:15: The new Team Leaders Mastermind: COOs, CMOs & right-hand leaders
11:16 – 13:30: Breaking founder dependency
13:31 – 15:40: Using pilot programs to innovate without overcommitting
15:41 – 17:20: Aligning new offers with mission (and when to say no)
17:21 – 18:50: What you can't see when you're inside your own business
18:51 – 21:00: How to apply these lessons to your offers + next steps

• Watch the 2–10 Million Dollar Roadmap Training: https://accelerator.virtualbusinessschool.com/info-session

• Legacy Leaders Mastermind program overview & Application: https://join.thebusinessadvisory.com/join

• Grab your ticket and join us at the Legacy Leaders In-Person Mstermind Retreat, happening March 10th and 11th in Boca Raton, Florida: https://advancesociety.org/2026rsvp

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/

In this episode, Kelly sits down with Maria Fontana, an integrative healing, mindset + lifestyle strategist and author who isdedicated to helping individuals elevate their lives, habits, and wellness. Maria has spent nearly four decades building businesses, reinventing herself, and helping others cultivate success while prioritizing faith, family, and personal fulfillment.

In this episode, Kelly and Maria discuss:

• How to stay grounded and aligned while scaling a business to 7-figures and beyond

• Lessons learned in 2025 to set yourself up for a successful 2026

• The pitfalls of chasing shortcuts in business and the power of consistency

• The importance of faith, mindfulness, and soul-centered practices in leadership

• The Mindset and Alignment Collective, and how it's different from typical personal development programs

This episode is for entrepreneurs, leaders, and high-achievers who want to grow their business without sacrificing purpose, wellness, or faith.

• 01:09 – 02:40: Maria's faith-driven approach to entrepreneurship

• 02:40 – 05:30: Lessons from 2025: flexibility, grace, wellness, and self-care

• 05:30 – 08:13: Why longevity in business depends on mental, spiritual, and emotional health

• 15:15 – 18:16: The launch of Maria's new offer & community approach

• 18:16 – 21:46: Success with Virtual Business School & VBS Gold

• 21:46 – 26:14: Minimalism, freedom, and keeping the main thing the main thing

• 26:14 – 29:06: Maria's faith practices, connecting to God, and spiritual grounding

• Claim your 7-day FREE trial of The Mindset and Alignment Collective at https://www.mariafontana.com.
• Learn Kelly's simple sales system inside The Virtual Business School Membership to build trust and close sales consistently and predictably, for just $97/month, no contract: https://go.virtualbusinessschool.com/joinvbs
• For more business strategy directly to your inbox, oin Kelly's FREE weekly email newsletter: https://kellyroachinternational.kit.com/news
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/

In this episode, Kelly pulls back the curtain on what she's learned building a business alongside her 11-year-old daughter.

From reviving a dormant brand, to designing a simple, integrity-driven business model, to teaching Madison how to follow the Miracle Hour strategy and generate sales with a simple approach, this episode proves one thing:

Your business is only as complicated as you make it.

Kelly shares the behind-the-scenes process of growing The Courage Club organically without ads, funnels, launches, or complexity (while navigating a year of consolidation, white space, and spiritual obedience).

You'll learn:

• How to build a low-overhead, high-impact recurring revenue stream
• The #1 place business owners lose the most money
• How Madison is using the Miracle Hour to sell memberships herself
• How to grow trust-building offers without launching

If you're a busienss owner or leader craving a simpler and more profitable path, this episode offers the clarity you need going into 2026.

TIMESTAMPS:

01:25 – 05:20: The origin story of Give Her Courage and the early years of building the brand

05:20 – 08:10: Why Kelly and her partner decided to pause and restructure the company

08:10 – 11:40: Reimagining The Courage Club alongside Madison and relaunching from zero

11:40 – 15:05: What The Courage Club teaches girls ages 7–14 and how the program works

15:05 – 18:20: Behind the scenes: Madison's leadership role, calls, and community building

18:20 – 21:50: Homeschooling, divine timing, and why Kelly created more white space in 2025

21:50 – 25:20: Revenue goals for the club and teaching Madison retention, belonging, and follow-up

25:20 – 28:40: The moment Kelly realized the Miracle Hour is so simple an 11-year-old can do it

28:40 – 31:30: Lessons learned from dissolving her outside sales team and returning to simplicity

31:30 – 33:45 Why trust-building offers don't require launches, ads, or funnels to scale

33:45 – 35:20: The power of follow-up and why entrepreneurs lose the most money here

Resources:

• Join The Courage Club: https://thecourageousbrand.com/
• Check out The Courage Club's Sponsorship opportunities: https://drive.google.com/file/d/1XgsYmkmc7C5txLbbEY7QGG0D5LHpT5EO/view?usp=sharing
• Learn Kelly's simple Dream 1000 and Miracle Hour sales system inside The Virtual Business School Membership for just $97/month, no contract: https://go.virtualbusinessschool.com/joinvbs
• For more business strategy directly to your inbox, oin Kelly's FREE weekly email newsletter: https://kellyroachinternational.kit.com/news
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/

In today's episode, Kelly tears down one of the biggest myths in the online business world: that revenue is the ultimate marker of success. She explains why revenue on its own is an incomplete (and often misleading) measure, and why retention, reconversion, revenue quality, and gross margin are the real drivers of a sustainable, profitable business.

You'll learn how two businesses with the same revenue can have a 5× difference in take-home income, why so many entrepreneurs unknowingly sabotage their profitability in pursuit of "more," and how to set deeply aligned, purposeful income and impact goals for 2026.

Kelly also breaks down "The Four R's," the levers that expert-level business owners use to increase margins without increasing workload, and why this is the path to more peace, more profit, and more purpose in the coming year.

TIMESTAMPS:

00:28 – 02:30 — How revenue fixation developed & the missing conversation around revenue quality
06:10 – 07:12 — The danger of chasing external revenue benchmarks
07:12 – 09:00 — The wild variance in take-home income at the same revenue level
09:00 – 10:40 — The hidden cost of constant revenue pursuit & why margin matters
12:15 – 13:56 — The 5X income opportunity hiding in your existing business
13:56 – 15:15 — The Four R's: Retention, Renewals, Referrals & Reactivations
15:15 – 17:00 — Why new customer acquisition is the least profitable path
18:20 – 19:30 — Reconversions: your lifetime value multiplier
19:30 – 20:30 — How mature CEOs vs. novice CEOs think about growth
20:30 – 21:20 — Permission to take a "season of excellence" instead of constant scaling

RESOURCES:

• Learn more about our Virtual Business School Gold program, where we teach our Multiplier Method to increase customer lifetime value and scale while growing profits: https://go.virtualbusinessschool.com/gold
• Have questions about the program? Email Nicole, our program director, at nicole@kellyroachinternational.
• Join Kelly's FREE weekly email newsletter: https://kellyroachinternational.kit.com/news
• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect with Kelly on LinkedIn: https://www.linkedin.com/in/kellyroachint/