As 2025 comes to a close, many entrepreneurs are eager to "turn the page" and move on. But here's the truth: nothing actually changes unless you do.

In today's episode of The Kelly Roach Show, Kelly introduces a powerful concept every leader needs to reflect on before stepping into 2026: your resilience resume.

Kelly walks through how the biggest challenges she faced in 2025, including a massive business model reinvention, became the foundation for deeper authority, stronger IP, and greater impact.

If you're wrapping up 2025 feeling stretched, tested, or exhausted, this episode will reframe everything you've walked through and help you step into 2026 with clarity, confidence, and conviction.

• How your hardest seasons become your most valuable marketing and authority assets

• Why leaders must be willing to struggle publicly to create new solutions

• How to turn personal and business challenges into IP, positioning, and impact

01:11 – 02:30 — What is a "resilience resume" and why it matters
04:16 – 06:20 — How challenges increase authority and leadership capacity
06:21 – 08:45 — Kelly's biggest business reinvention and what it required
08:46 – 10:35 — Turning survival into solutions that serve thousands
10:36 – 12:30 — Why leaders must be willing to struggle publicly
12:31 – 14:00 — How your hardest season becomes your most powerful IP
14:01 – 15:40 — Building your resilience resume for 2026

• Join Kelly's weekly email newsletter for more strategies to turn 2026 into your best year in business: https://kellyroachinternational.kit.com/news

• Subscribe to Kelly's Substack, The Sacred Art of Selling: https://substack.com/@kellyroachofficial

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

The way consumers buy has fundamentally changed (and, the businesses that win in 2026 will be the ones that understand why).

In this episode, Kelly breaks down the five most important consumer trends shaping buying behavior in 2026 and beyond, and explains how to build your offers, marketing, and sales systems to match where the market is actually going.

This episode will give you insight into long-term shifts in trust, spending habits, personalization, community, and brand values, and how to use them to create predictable, sustainable growth.

If you want to scale without burnout, stop chasing trends, and position your business to thrive in the next era, this episode will give you the clarity and direction you need.

TIMESTAMPS:

00:00 – 02:20: Why understanding consumer behavior is the real competitive advantage in 2026

02:20 – 06:55: How subscriptions can attract high-ticket buyers when done right

06:55 – 12:10: How ease of use impacts retention, utilization, and upsells (and, what most businesses are getting wrong about automation).

12:10 – 17:35: How paid communities create faster results and deeper trust... and what's resurging in the new year

17:35 – 23:10: Why personal brand will dominate in 2026

23:10 – 29:40: How personalization increases conversion and lifetime value

29:40 – 34:20: Building systems your team can actually run with The Virtual Business School

RESOURCES:

• Join The Virtual Business School and master predictable sales in 2026: www.go.virtualbusinessschool.com/joinvbs

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/

• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/

After a decade of watching platforms rise and fall, trends come and go, and algorithms work against creators, Kelly is breaking down Substack, the platform she didn't expect to love.

In this episode, Kelly shares why Substack has quickly become one of the most exciting platforms she's seen for thought leaders, authors, and entrepreneurs who want to monetize depth, not trends.

You'll hear the numbers that caught her attention, why smaller audiences are outperforming massive followings, and how Substack creates a rare combination of trust, reach, and ownership that most platforms no longer offer.

Kelly also explains how she's using Substack to:

• Create momentum for her upcoming book, The Sacred Art of Selling

• Build a passive income stream managed entirely by her team

• Repurpose years of intellectual property without adding more work

• Go deeper into thought leadership without diluting core programs

If you create long-form content, have years of IP sitting unused, or want a platform that rewards trust over aesthetics, this episode will open your eyes to a different way forward.

01:11 – 03:15 — Substack stats that actually matter
03:16 – 05:10 — Why smaller audiences are outperforming massive followings
06:51 – 08:40 — Immediate monetization and passive income potential
08:41 – 10:20 — How Kelly is structuring her own free, paid, and founding memberships
10:21 – 12:05 — Using Substack to support a future book launch
12:06 – 13:45 — Repurposing years of unused IP without adding workload
13:46 – 15:40 — Who Substack is best for and how to get started

• Follow Kelly's newsletter, The Sacred Art of Selling, on Substack: https://kellyroachofficial.substack.com/.

• Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/

• Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
• Connect on LinkedIn: https://www.linkedin.com/in/kellyroachint/