Episodes

  • Ep261 – Pitching the Media to Get Free Press with Media Pro Freda Ross

    Ep261 – Pitching the Media to Get Free Press with Media Pro Freda Ross
    May 6 2026
    Visibility isn’t just about being seen—it’s about being heard, understood, and remembered for the impact you’re here to make. And one of the most powerful (and often overlooked) ways to do that is through media—whether that’s social media, local news, podcasts, or beyond. But for so many people, the idea of putting themselves out there still feels intimidating, overwhelming, or just out of reach. The truth is, the media landscape has changed… and the opportunities available to you right now are more accessible than ever. In this episode, I’m sitting down with someone incredibly special to me—my longtime mentor and dear friend, Freda Ross. Freda has spent over four decades in the media industry, including serving as a news director in a major market, and now helps businesses and nonprofits develop communication strategies that actually get them seen. We’re diving into how to use media to grow your visibility, share your message, and step into your role as the voice of your work. Listen in as Freda and I discuss: Why media visibility is more accessible than ever—and how you may be overlooking opportunities that are already within reach The real reason most people don’t show up on video (and how to move past the fear and perfectionism holding you back) How to position yourself as an expert so reporters, journalists, and producers actually come to you The 3 essential pieces of a simple media strategy every business owner should have in place How to use current events as a “hook” to pitch your story in a way that feels relevant, timely, and valuable A powerful mindset shift: why sharing your story isn’t self-promotion—it’s service Practical tips to feel more confident in interviews, on camera, and speaking off-the-cuff (even when you’re nervous) If this conversation sparked something in you, let it be your reminder that your voice matters, and your story is meant to be shared. Start small. Hit record. Go live. Reach out. The opportunities are there… you just have to step into them. And if you’re ready for more support, make sure you’re inside the LIGHTbeamers Community where we’re practicing this together every week. Share this episode with a friend who needs that extra nudge to be seen, and don’t forget to rate and review the show — it helps more people find these conversations and step into their visibility too. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    56 mins
  • Ep260 – Improving Communication with PLEDGEtalk Founder Mark Oelze

    Ep260 – Improving Communication with PLEDGEtalk Founder Mark Oelze
    Apr 29 2026
    Communication has the power to shape our relationships. When we know how to listen well, express ourselves clearly, and move through conflict in a healthy way, we create stronger connections at home, at work, and in our communities. Better communication doesn’t mean avoiding hard conversations. It means learning how to navigate them with more grace, understanding, and intention. And in today’s world, I think that skill matters more than ever. In this episode of The Inside Story Podcast, I’m joined by Mark Oelze, author of The Pledge of a Lifetime and creator of the PLEDGEtalk communication framework. Mark helps couples and individuals learn how to resolve conflict, communicate more effectively, and build healthier relationships. We talk about why so many conversations go sideways – and what we can do differently starting today. Listen in on my conversation with Mark as we talk about: Why conflict is a normal part of every relationship and how it can actually create deeper connection The importance of pausing before reacting so emotions can settle and wisdom can lead How to listen to understand instead of listening to defend yourself Why validation can quickly lower tension and help people feel seen and heard Mark’s PLEDGE framework for navigating difficult conversations in a healthier way How better communication can strengthen marriages, friendships, family dynamics, and workplaces Why the true goal of communication isn’t winning If you’ve ever felt stuck in the same argument, struggled to express yourself, or wanted stronger connection in a relationship, I know this episode will encourage you. Communication is something we can all grow in, and small shifts can create powerful change. Tune in today, share this episode with someone you love, and let me know your biggest takeaway. And if this conversation spoke to you, I’d be so grateful if you subscribed, shared the show, and left a review! Interview Links Check out PLEDGEtalk Grab a copy of Mark’s book, The Pledge of a Lifetime Subscribe to my podcast — “The Inside Story Podcast with April Adams Pertuis” — and be inspired by the stories we bring to you every week. Text the words INSIDE STORY to 833-228-9446 to get notified every time a new episode drops. If you haven't already, please don't forget to leave us a review … I’d love to hear from you! >> Rate The Inside Story Podcast << Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 4 mins
  • Ep259 – Building Mastery with Reps with April Adams Pertuis

    Ep259 – Building Mastery with Reps with April Adams Pertuis
    Apr 22 2026
    Mastery isn’t built overnight—it’s built through repetition, consistency, and a willingness to be a beginner. In a world that often glorifies quick results and polished perfection, it’s easy to forget that real growth happens in the messy middle. Whether it’s storytelling, speaking, or simply learning to express yourself more confidently, every skill requires practice. And not just practice—but showing up again and again, even when it’s uncomfortable. In this solo episode, I’m diving into what it really means to “put in the reps” and why that’s the key to becoming a more confident storyteller and speaker. I’m sharing personal reflections, lessons from my own journey, and a powerful story that shifted how I think about growth, effort, and mastery. Here’s what I talk about in today’s episode: You don’t build confidence first—you build it by taking action repeatedly The only thing standing between you and growth is your willingness to show up and practice Perfection isn’t the goal—progress is A learner’s mindset creates freedom, while perfectionism creates pressure You’ll never feel fully “ready”—and that’s not a problem, it’s part of the process Reps done in private are what create confidence in public The magic happens when you stop judging yourself and start just doing the work So let me ask you—where are you avoiding the reps? Where are you waiting to feel ready, polished, or confident before you show up? Your story doesn’t get stronger by staying in your head. It gets stronger when you share it—when you speak it, write it, practice it, and allow it to evolve over time. If you’re ready to start putting in the reps in a safe, supportive space, come join us inside the Lightbeamers Community. It’s a place where you can practice your storytelling, connect with others, and step into your voice—one story at a time. Because every time you share your story… you shine a light. ✨ Subscribe to my podcast — “The Inside Story Podcast with April Adams Pertuis” — and be inspired by the stories we bring to you every week. Text the words INSIDE STORY to 833-228-9446 to get notified every time a new episode drops. If you haven't already, please don't forget to leave us a review … I’d love to hear from you! >> Rate The Inside Story Podcast << Learn more about your ad choices. Visit megaphone.fm/adchoices
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    20 mins
  • Ep258 – Learning to be Seen: Navigating Fear, Storytelling, and Visibility with Anna Holtzman

    Ep258 – Learning to be Seen: Navigating Fear, Storytelling, and Visibility with Anna Holtzman
    Apr 8 2026
    What does it really mean to be seen—and why does it feel so uncomfortable, even when we want it? Visibility isn’t just a strategy; it’s an emotional and physiological experience that can bring up fear, resistance, and self-doubt. For many entrepreneurs and storytellers, the desire to share their message is often in direct tension with the body’s instinct to stay safe. Understanding that dynamic is the first step to showing up in a way that feels sustainable and aligned. In this episode of The Inside Story Podcast, April sits down with visibility coach and former therapist Anna Holtzman to explore the deeper layers of what holds us back from being seen. Together, they unpack the nervous system’s role in visibility and how to move through fear without burning out. Listen in as Anna and I talk about: ✨ The real reason visibility feels so hard (hint: it’s not a lack of confidence) How your nervous system is wired to prioritize safety over being seen 💔 Why one negative comment can outweigh 100 positive ones The power of “baby steps” when it comes to building visibility sustainably 🤝 How co-regulation (aka not doing it alone) can transform your confidence A simple but powerful practice to calm fear before you show up 🔥 Why consistency isn’t about discipline—it’s about feeling safe enough to return If you’ve been holding back from sharing your story or showing up more visibly, this conversation is your reminder that nothing is “wrong” with you—your nervous system is simply trying to protect you. The work isn’t to force yourself forward, but to support yourself as you go. Start small, stay consistent, and trust that your story matters. Your voice is meant to be heard—and the more you allow yourself to be seen, the more you create space for real connection and impact. Resources Anna’s website: https://www.annaholtzman.com/ Let Yourself Be Seen workshop: anna holtzman.com/be-seen Instagram: https://www.instagram.com/anna_holtzman/ Podcast: How to Trust Yourself https://podcasts.apple.com/us/podcast/how-to-trust-yourself-overcome-imposter-syndrome-feel/id1679033028 Subscribe to my podcast — “The Inside Story Podcast with April Adams Pertuis” — and be inspired by the stories we bring to you every week. Text the words INSIDE STORY to 833-228-9446 to get notified every time a new episode drops. And if you haven't already, please don't forget to leave us a review … I’d love to hear from you! >> Rate The Inside Story Podcast << Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 11 mins
  • Ep257 – The Leadership Harvest with Leif Hemstad

    Ep257 – The Leadership Harvest with Leif Hemstad
    Apr 1 2026
    Leadership isn’t always loud, polished, or found in boardrooms—it’s often shaped in the quiet, everyday moments that go unnoticed. The most impactful leaders aren’t just skilled strategists; they’re deeply connected, intentional, and human in how they show up. From handwritten notes to unwavering resilience, true leadership is built through actions that create lasting emotional impact. This episode explores how storytelling, connection, and lived experience shape the kind of leadership people never forget. In this episode of The Inside Story Podcast, I sit down with leadership coach and author Leif Hemstad to explore the powerful story behind his new book, The Leadership Harvest. Through heartfelt reflections on his upbringing and the legacy of his parents, Leif shares what it really means to lead with purpose, presence, and humanity. Come and join me and Leaf as we talk about: The unexpected moment that made Leif realize his father’s “ordinary” life had an extraordinary impact on hundreds of people Why handwritten notes might be the most underrated leadership tool (and how they create ripple effects decades later) The powerful duality of leadership: what happens when optimism and realism come together in one household The emotional story behind a eulogy that turned into a life-changing book Why “soft skills” like connection and empathy are actually the hardest—and most important—skills to master The leadership mistake most people make: focusing on results before building real human connection How small, intentional actions today can become the stories people tell about you for the rest of their lives If this conversation sparked something in you, consider this your invitation to start paying closer attention to the stories that have shaped you—and the ones you’re creating every day. Your experiences, your people, your moments—they matter more than you think. Take time this week to reflect on a story you’ve been overlooking and begin to share it. And beyond storytelling, challenge yourself to take one intentional action—whether it’s writing a note, reaching out, or showing up differently—that strengthens a real human connection in your life or leadership. Subscribe to my podcast — “The Inside Story Podcast with April Adams Pertuis” — and be inspired by the stories we bring to you every week. Text the words INSIDE STORY to 833-228-9446 to get notified every time a new episode drops. If you haven't already, please don't forget to leave us a review … I’d love to hear from you! >> Rate The Inside Story Podcast << Learn more about your ad choices. Visit megaphone.fm/adchoices
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    54 mins
  • Ep256 – A Fresh Perspective on First Generation Professionals and Why it Matters Now with Author Michelle Hoover

    Ep256 – A Fresh Perspective on First Generation Professionals and Why it Matters Now with Author Michelle Hoover
    Mar 25 2026
    What happens when you’re the first in your family to navigate a world no one has prepared you for? First-generation professionals often find themselves balancing unspoken rules, hidden expectations, and a deep sense of responsibility—all while trying to succeed in environments that weren’t built with them in mind. This experience goes far beyond being a first-generation college student; it’s about learning how to operate, communicate, and grow in professional spaces without a roadmap. And for millions of people, it’s a reality that’s rarely named, let alone understood. In this episode of The Inside Story Podcast, I sit down with leadership expert Michelle Hoover to explore the powerful and often overlooked experience of first-generation professionals. Michelle shares her personal story, the inspiration behind her upcoming book From First to Fearless, and the insights she’s uncovered from interviewing dozens of individuals navigating this path. Join me and Michelle and we talk about: The hidden struggle no one talks about: why doing your job well isn’t enough to succeed in the professional world “Straddling two worlds” — what it really feels like to grow up between cultures and carry that into your career The surprising reason first-generation professionals often stay stuck (even when they’re highly capable) Why relationships—not just results—are the real currency of career growth The untapped strengths first-gen professionals have… but rarely recognize or articulate How playing “small” becomes a survival strategy—and what it takes to finally break out of it The massive opportunity employers are missing by overlooking first-generation talent already on their teams If this conversation sparked something for you, it’s a reminder that your story—no matter how ordinary it may feel—is filled with meaning, insight, and impact. Take a moment to reflect on your own journey and ask yourself: what experiences have shaped the way you show up today? And if you identify as a first-generation professional, start recognizing the strengths you’ve built along the way—and how they can propel you forward. Your story isn’t just something you’ve lived—it’s something that can lead. Subscribe to my podcast — “The Inside Story Podcast with April Adams Pertuis” — and be inspired by the stories we bring to you every week. Text the words INSIDE STORY to 833-228-9446 to get notified every time a new episode drops. If you haven't already, please don't forget to leave us a review … I’d love to hear from you! >> Rate The Inside Story Podcast << Learn more about your ad choices. Visit megaphone.fm/adchoices
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    42 mins
  • Ep255 – Why Storytelling Matters More Than You Think (Honoring Women’s History Month)

    Ep255 – Why Storytelling Matters More Than You Think (Honoring Women’s History Month)
    Mar 18 2026
    Storytelling is one of the most powerful tools we have to connect, inspire, and create change. Long before social media and digital platforms existed, stories were how ideas spread, communities formed, and movements gained momentum. They allow us to share not just information, but lived experiences that others can see themselves in. When we tell our stories, we give people permission to reflect on their own – and sometimes even find the courage to share them. In this episode of The Inside Story Podcast, I’m reflecting on the importance of storytelling as we celebrate both Women’s History Month and World Storytelling Day. I’m sharing why women’s voices matter more than ever and offering a few simple ways you can start sharing your story—no matter where you are on your journey. Join me today as I share with you: Why stories create connection faster than facts or information ever could The surprising reason many women still hesitate to share their stories How even small, everyday story shares can create meaningful impact A simple storytelling framework anyone can use to start sharing today Why speaking up in rooms where decisions are made matters more than you think The power of sharing your struggles—not just your successes How your lived experiences can encourage someone who is walking a similar path Your story doesn’t have to be perfect, polished, or extraordinary to make a difference. The truth is, the experiences you’ve lived and the lessons you’ve learned could be exactly what someone else needs to hear right now. So I encourage you to think about one story you’ve been holding onto. Something that taught you a lesson, shaped your perspective, or helped you grow. If that story could help someone else feel less alone, maybe today is the day you share it. When you share your story, you shine a light – and that’s exactly how you become a Lightbeamer in the world. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    32 mins
  • Ep254 – The Real Strategy Behind Podcast Guesting (It’s Not Just Getting Booked) with Lyndsay Phillips

    Ep254 – The Real Strategy Behind Podcast Guesting (It’s Not Just Getting Booked) with Lyndsay Phillips
    Mar 11 2026
    Podcasting has quickly become one of the most powerful visibility platforms available to entrepreneurs, thought leaders, and experts today. Whether you're hosting your own show or appearing as a guest, podcasts create a stage where your voice, message, and story can reach audiences all over the world. But simply showing up on podcasts isn’t enough — there’s a strategy behind turning those conversations into real connection, credibility, and business growth. When done right, podcasting can become a powerful extension of your brand and your storytelling. In this episode of The Inside Story Podcast, I sit down with podcast strategist and agency owner Lyndsay Phillips, CEO of Smooth Business Podcasting. Lyndsay shares her journey into the podcasting world and pulls back the curtain on what actually works when it comes to podcast guesting, visibility, and leveraging podcasts as a marketing tool. Listen in as Lyndsay and I talk about: Why podcast guesting doesn’t automatically lead to clients (and what most people get wrong) The surprising reason being on the wrong podcasts can actually hurt your visibility How to approach podcast guesting with a clear strategy instead of just “getting booked” The behind-the-scenes reality of what podcast hosts and audiences actually respond to Why storytelling is the secret ingredient that makes podcast interviews unforgettable The key shift from promotion to connection that makes listeners want to work with you How to turn a single podcast appearance into long-term authority and opportunities If you want your voice to stand out on podcasts, storytelling is the skill that makes the difference. When you learn how to share meaningful stories instead of just information, you create the kind of connection that keeps listeners engaged and coming back for more. And if podcasting is part of your visibility strategy, this episode will help you think more intentionally about how you show up and where you share your voice. Tune in to hear the full episode and start approaching podcast guesting with a strategy that actually supports your message and your business. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    58 mins