The Inside Story Podcast with April Adams Pertuis cover art

The Inside Story Podcast with April Adams Pertuis

The Inside Story Podcast with April Adams Pertuis

By: April Adams Pertuis
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Summary

 The INSIDE STORY takes you behind the curtain to bring you some of the biggest success stories of entrepreneurs, thought leaders, and change makers.... the men & women who have walked through fire and come out on the other side brighter. How did they get there? What were some of their biggest hurdles? Be ready to hear it all. We’ll also be discussing the power of Story along the way, and how you can harness the power of your own journey to propel forward into new heights and fulfillment. Host April Pertuis will take you on a Storytelling journey through her own stories, too! As a career-long journalist and storyteller, April understands the story that is hiding inside of you. You’ll discover unique storytelling tips and mechanics that will empower you to tell you story in a whole new way. This is the Podcast that tells the Inside Story of people & brands who are sharing their story in important and powerful ways. They aren’t mechanical or scripted. They are unabashedly authentic and real. And they are generating massive success & fulfillment as a result! As you’ll discover, this is what makes a “Lightbeamer” The goal of the Inside Story is to inspire you to think about your own story, and learn to share it so it can shine a light for others. Economics Leadership Management & Leadership Social Sciences
Episodes
  • Ep261 – Pitching the Media to Get Free Press with Media Pro Freda Ross

    Ep261 – Pitching the Media to Get Free Press with Media Pro Freda Ross
    May 6 2026
    Visibility isn’t just about being seen—it’s about being heard, understood, and remembered for the impact you’re here to make. And one of the most powerful (and often overlooked) ways to do that is through media—whether that’s social media, local news, podcasts, or beyond. But for so many people, the idea of putting themselves out there still feels intimidating, overwhelming, or just out of reach. The truth is, the media landscape has changed… and the opportunities available to you right now are more accessible than ever. In this episode, I’m sitting down with someone incredibly special to me—my longtime mentor and dear friend, Freda Ross. Freda has spent over four decades in the media industry, including serving as a news director in a major market, and now helps businesses and nonprofits develop communication strategies that actually get them seen. We’re diving into how to use media to grow your visibility, share your message, and step into your role as the voice of your work. Listen in as Freda and I discuss: Why media visibility is more accessible than ever—and how you may be overlooking opportunities that are already within reach The real reason most people don’t show up on video (and how to move past the fear and perfectionism holding you back) How to position yourself as an expert so reporters, journalists, and producers actually come to you The 3 essential pieces of a simple media strategy every business owner should have in place How to use current events as a “hook” to pitch your story in a way that feels relevant, timely, and valuable A powerful mindset shift: why sharing your story isn’t self-promotion—it’s service Practical tips to feel more confident in interviews, on camera, and speaking off-the-cuff (even when you’re nervous) If this conversation sparked something in you, let it be your reminder that your voice matters, and your story is meant to be shared. Start small. Hit record. Go live. Reach out. The opportunities are there… you just have to step into them. And if you’re ready for more support, make sure you’re inside the LIGHTbeamers Community where we’re practicing this together every week. Share this episode with a friend who needs that extra nudge to be seen, and don’t forget to rate and review the show — it helps more people find these conversations and step into their visibility too. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    56 mins
  • Ep260 – Improving Communication with PLEDGEtalk Founder Mark Oelze

    Ep260 – Improving Communication with PLEDGEtalk Founder Mark Oelze
    Apr 29 2026
    Communication has the power to shape our relationships. When we know how to listen well, express ourselves clearly, and move through conflict in a healthy way, we create stronger connections at home, at work, and in our communities. Better communication doesn’t mean avoiding hard conversations. It means learning how to navigate them with more grace, understanding, and intention. And in today’s world, I think that skill matters more than ever. In this episode of The Inside Story Podcast, I’m joined by Mark Oelze, author of The Pledge of a Lifetime and creator of the PLEDGEtalk communication framework. Mark helps couples and individuals learn how to resolve conflict, communicate more effectively, and build healthier relationships. We talk about why so many conversations go sideways – and what we can do differently starting today. Listen in on my conversation with Mark as we talk about: Why conflict is a normal part of every relationship and how it can actually create deeper connection The importance of pausing before reacting so emotions can settle and wisdom can lead How to listen to understand instead of listening to defend yourself Why validation can quickly lower tension and help people feel seen and heard Mark’s PLEDGE framework for navigating difficult conversations in a healthier way How better communication can strengthen marriages, friendships, family dynamics, and workplaces Why the true goal of communication isn’t winning If you’ve ever felt stuck in the same argument, struggled to express yourself, or wanted stronger connection in a relationship, I know this episode will encourage you. Communication is something we can all grow in, and small shifts can create powerful change. Tune in today, share this episode with someone you love, and let me know your biggest takeaway. And if this conversation spoke to you, I’d be so grateful if you subscribed, shared the show, and left a review! Interview Links Check out PLEDGEtalk Grab a copy of Mark’s book, The Pledge of a Lifetime Subscribe to my podcast — “The Inside Story Podcast with April Adams Pertuis” — and be inspired by the stories we bring to you every week. Text the words INSIDE STORY to 833-228-9446 to get notified every time a new episode drops. If you haven't already, please don't forget to leave us a review … I’d love to hear from you! >> Rate The Inside Story Podcast << Learn more about your ad choices. Visit megaphone.fm/adchoices
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    1 hr and 4 mins
  • Ep259 – Building Mastery with Reps with April Adams Pertuis

    Ep259 – Building Mastery with Reps with April Adams Pertuis
    Apr 22 2026
    Mastery isn’t built overnight—it’s built through repetition, consistency, and a willingness to be a beginner. In a world that often glorifies quick results and polished perfection, it’s easy to forget that real growth happens in the messy middle. Whether it’s storytelling, speaking, or simply learning to express yourself more confidently, every skill requires practice. And not just practice—but showing up again and again, even when it’s uncomfortable. In this solo episode, I’m diving into what it really means to “put in the reps” and why that’s the key to becoming a more confident storyteller and speaker. I’m sharing personal reflections, lessons from my own journey, and a powerful story that shifted how I think about growth, effort, and mastery. Here’s what I talk about in today’s episode: You don’t build confidence first—you build it by taking action repeatedly The only thing standing between you and growth is your willingness to show up and practice Perfection isn’t the goal—progress is A learner’s mindset creates freedom, while perfectionism creates pressure You’ll never feel fully “ready”—and that’s not a problem, it’s part of the process Reps done in private are what create confidence in public The magic happens when you stop judging yourself and start just doing the work So let me ask you—where are you avoiding the reps? Where are you waiting to feel ready, polished, or confident before you show up? Your story doesn’t get stronger by staying in your head. It gets stronger when you share it—when you speak it, write it, practice it, and allow it to evolve over time. If you’re ready to start putting in the reps in a safe, supportive space, come join us inside the Lightbeamers Community. It’s a place where you can practice your storytelling, connect with others, and step into your voice—one story at a time. Because every time you share your story… you shine a light. ✨ Subscribe to my podcast — “The Inside Story Podcast with April Adams Pertuis” — and be inspired by the stories we bring to you every week. Text the words INSIDE STORY to 833-228-9446 to get notified every time a new episode drops. If you haven't already, please don't forget to leave us a review … I’d love to hear from you! >> Rate The Inside Story Podcast << Learn more about your ad choices. Visit megaphone.fm/adchoices
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    20 mins
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