The world’s first rhyming, full colour, guide to branding and messaging, is a straightforward guide to defining you or your business to the world.

Glenn Rudin is a communicator master. His strategic approach to brand messaging means that his clients can use innovative and focused messages that result in them selling more products or services. It is a claim that he backs up with his book A Brand in Your Hand.

In this episode of The Independent Minds Glenn talks to host Michael Millward about the inspiration for writing a book about branding that rhymes from start to finish.

Glenn uses examples from his career and various industries to explain how brands build their stories so that they create something for the customer that is more valuable for the customer than just the product or service that is listed on the receipt.

He describes brands as intellectual property and explains how successful brands can licence that intellectual property to be used on other products.

Glenn explains how he has positioned his book as an extension of his brand as a consultant and public speaker.

This episode includes Glenn reading some of the rhymes from A Brand in Your Hand, and a discussion of why rhyming prose is a good way to learn.

You will leave this episode understanding how brands work, and how you might adapt the commercial branding strategies to build your personal brand.

More information about Glenn Rudin and Michael Millward is available at abeceder.

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Death is an accepted fact of life, but bereavement and grief is still not widely understood, and that creates problems for bereaved people and costs for their employers.

Suzanne Jabour is a grief educator, she is on a mission to change how we understand grief and how employers respond to and support employees who are grieving.

When her son died Suzanne realised that the only way she would be able to survive the grief, would be by getting curious. Suzanne knew that she needed to understand what was happening to her and working out for herself how to work her way through that grief.

In this episode of The Independent Minds Suzanne and host Michael Millward discuss the difficulties employers face when an employee faces a bereavement.

Everyone experiences grief differently, but one common affect is a drop in productivity.

Suzanne explains how employers can start the discussion about grief with their employees, so that employees know before they experience a bereavement that their employer understands their experience and that they will be supported.

You will leave this episode inspired to review your employee bereavement policy.

More information about Suzanne Jabour and Michael Millward is available at abeceder.

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere else at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Looking back on a career and identifying the transferable skills that created long-term career success

Mike Lawrence is a well-being and workplace management consultant who is on a mission to help people build resilience, prevent burnout and build successful careers and lives.

He has established Mike Lawrence CIC, to reduce inequalities in mental health and wellbeing support for underserved individuals and communities.

In this episode of The Independent Minds Mike and host Michael Millward review his career from his first job as a Butlins Red Coat to roles in retail and IT to now running a community interest company focused on well-being.

Mike explains how the experience of different industries and the skills he has learnt prepared him for his current role and equipped him to develop his unique approach to well- being and coaching.

More information about Mike Lawrence and Michael Millward is available at abeceder.

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere else at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

A simple and accessible coaching model

Ed Temple MCC is an executive leadership coach at Bright Wire Leadership in Calgary in Canada. He is also a programme chair at Lethbridge College.

He is the author of The Leader as Coach, creator of the SPROUT coaching model and the Enzo coaching support APP.

In this episode of The Independent Minds Ed and host Michael Millward draw parallels between the way the city of Calgary comes together for the famous stampede the relationship building involved in leadership.

Michael and Ed discuss the evolution of coaching and how the different stages of the coaching experience have changed as coaching has developed.

They draw conclusions how to make coaching work. This includes a discussion about

• Personal values
• Definitions of success
• Leadership and coaching
• The challenges of experiencing change
• Perceptions and expectations of coaching

You will leave this episode with a new perspective of the value of coaching.

More information about Ed Temple and Michael Millward is available at abeceder.

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere else at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Learn how to create the AHE effect every time you deliver a presentation or communicate with another person regardless of format.

Dr Michael Gerharz is a communications expert who helps business people find the right words not just to explain a message but achieve the desired outcome from an audience.

In his book The AHA Effect Dr Gerharz explains why business communications go wrong, and what managers need to do to make their communications more effective.

In this episode of The Independent Minds Dr Gerharz explains to host Michael Millward how many bright ideas never get beyond the first time their creator presents them to other people, because that creator delivers the presentation in the wrong way.

Dr Gerharz explains the difference between creating a WOW! moment and delivering an AHA effect, and the reasons why many presenters focus on the former.

Michael shares experiences of some of the presentations he has delivered and reflects on whether he has created WOW! moments or AHA effects.

You will leave this episode more conscious of how your own presenting and communication style might be improved.

More information about Dr. Michael Gerharz and Michael Millward is available at abeceder.

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere else at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work Look after your health and you will be fit for work.

No point in being in a great job if you are in poor health. That is why we recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fmto connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Stuart Carver is a director of Industry a business to business (B2B) lead generation and commercial events planning company.

When Stuart sent Abeceder managing director Michael Millward an email which Michael was not expecting about what Industry does, Michael decided to invite Stuart to appear on The Independent Minds to explain the USP of the Industry approach.

During their conversation Stuart describes his own journey with Industry, from wide-eyed new starter exploring the science of first contact marketing to celebrating some extraordinary successes.

Stuart offers advice to anyone who has a job that involves opening communications with potential customers and describes some of the mistakes that people make.

Michael reflects on Stuart’s advice and his own experience in numerous companies. They discuss the importance of aligning internal and external messages.

More information about Stuart Carver and Michael Millward is available at abeceder.

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere else at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work Look after your health and you will be fit for work.

No point in being in a great job if you are in poor health. That is why we recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

Like Stuart did, you can send Abeceder an email we are not expecting about what you do, and we might invite you to talk about your business on The Independent Minds.

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Mark Osbourne is the founder of Modern Revenue Strategies and author of the best-selling book Are Your Leads Killing Your Business.

In this episode of the Abeceder podcast The Independent Minds, Mark tells host Michael Millward, about his book Are Your Leads Killing Your Business.

Mark explains how businesses can create a lead pipeline full of potential customers who understand the value your business provides.

Mark explains how companies end up with lead pipe lines that are full of poor-quality leads and how this can be worse than having no leads at all.

They discuss the get-rich-quick solutions that only work for the provider, and how every business should focus on building a strategy and system that will create a high-quality lead pipeline.

This episode will equip you to build a high-quality lead pipeline.

More information about Mark Osbourne and Michael Millward is available at abeceder.

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere else at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work Look after your health and you will be fit for work.

No point in being in a great job if you are in poor health. That is why we recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Seb Brantigan is a business optimisation expert, co-founder of marketing services company DBSS digital, and the author of Social Marketing Success.

International clients have referred to him as the Britpreneur.

In this episode of the Abeceder podcast The Independent Minds, Seb explains to host Michael Millward, how the principles of business optimisation, using technology and automation to reduced the wasted time, and increase revenue and profits can be applied to any business or not-for-profit situation.

They focus their discussion on how Seb has demonstrated this in his book Social Marketing Success.

Seb explains his four-stage process for successfully using social media as a marketing tool.

They cover a wide range of subjects including:

• The nature of the internet
• The different platforms
• Using data to fine tune marketing activities
• Understanding your customer
• How to build trust on line

More information about Seb Brantigan and Michael Millward is available at abeceder.

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere else at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work Look after your health and you will be fit for work.

No point in being in a great job if you are in poor health. That is why we recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.