The world’s first rhyming, full colour, guide to branding and messaging, is a straightforward guide to defining you or your business to the world.

Glenn Rudin is a communicator master. His strategic approach to brand messaging means that his clients can use innovative and focused messages that result in them selling more products or services. It is a claim that he backs up with his book A Brand in Your Hand.

In this episode of The Independent Minds Glenn talks to host Michael Millward about the inspiration for writing a book about branding that rhymes from start to finish.

Glenn uses examples from his career and various industries to explain how brands build their stories so that they create something for the customer that is more valuable for the customer than just the product or service that is listed on the receipt.

He describes brands as intellectual property and explains how successful brands can licence that intellectual property to be used on other products.

Glenn explains how he has positioned his book as an extension of his brand as a consultant and public speaker.

This episode includes Glenn reading some of the rhymes from A Brand in Your Hand, and a discussion of why rhyming prose is a good way to learn.

You will leave this episode understanding how brands work, and how you might adapt the commercial branding strategies to build your personal brand.

More information about Glenn Rudin and Michael Millward is available at abeceder.

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Death is an accepted fact of life, but bereavement and grief is still not widely understood, and that creates problems for bereaved people and costs for their employers.

Suzanne Jabour is a grief educator, she is on a mission to change how we understand grief and how employers respond to and support employees who are grieving.

When her son died Suzanne realised that the only way she would be able to survive the grief, would be by getting curious. Suzanne knew that she needed to understand what was happening to her and working out for herself how to work her way through that grief.

In this episode of The Independent Minds Suzanne and host Michael Millward discuss the difficulties employers face when an employee faces a bereavement.

Everyone experiences grief differently, but one common affect is a drop in productivity.

Suzanne explains how employers can start the discussion about grief with their employees, so that employees know before they experience a bereavement that their employer understands their experience and that they will be supported.

You will leave this episode inspired to review your employee bereavement policy.

More information about Suzanne Jabour and Michael Millward is available at abeceder.

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere else at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.

Looking back on a career and identifying the transferable skills that created long-term career success

Mike Lawrence is a well-being and workplace management consultant who is on a mission to help people build resilience, prevent burnout and build successful careers and lives.

He has established Mike Lawrence CIC, to reduce inequalities in mental health and wellbeing support for underserved individuals and communities.

In this episode of The Independent Minds Mike and host Michael Millward review his career from his first job as a Butlins Red Coat to roles in retail and IT to now running a community interest company focused on well-being.

Mike explains how the experience of different industries and the skills he has learnt prepared him for his current role and equipped him to develop his unique approach to well- being and coaching.

More information about Mike Lawrence and Michael Millward is available at abeceder.

Audience Offers

The Independent Minds is made on Zencastr, because as the all-in-one podcasting platform, Zencastr really does make creating content so easy.

If you would like to try podcasting using Zencastr visit zencastr.com/pricing and use our offer code ABECEDER.

Travel

With discounted membership of the Ultimate Travel Club, you can travel anywhere else at trade prices on flights, hotels, trains, and many more travel related purchases.

Fit For Work We recommend The Annual Health Test from York Test; a 39-health marker Annual Health Test conducted by an experienced phlebotomist with hospital standard tests carried out in a UKAS-accredited and CQC-compliant laboratory.

A secure Personal Wellness Hub provides easy-to-understand results and lifestyle guidance

Visit York Test and use this discount code MIND25.

Visit Three for information about business and personal telecom solutions from Three, and the special offers available when you quote my referral code WPFNUQHU.

Being a Guest

We recommend the podcasting guest training programmes available from Work Place Learning Centre.

We use Matchmaker.fm to connect with potential guests If you are a podcaster looking for interesting guests or if you have something interesting to say Matchmaker.fm is where great guests and great hosts are matched and great podcasts are hatched. Use our offer code MILW10 for a discount on membership.

We appreciate every like, download, and subscriber.

Thank you for listening.