Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

Influencer Marketing for Hotels: Is It Really Worth It?

On this week’s episode of the Hotelier Helpcast, we ask the big question: is influencer marketing a powerful tool or a waste of time for independent hoteliers? Discover how to choose the right influencer, set terms that protect you, and avoid the common traps that leave hotel owners frustrated.

🎧 LISTEN NOW:
00:00 – Intro
01:30 – The rise of influencer collabs
03:15 – Red flags to watch for
06:00 – Questions to ask every influencer
08:45 – Tracking results without stress
10:00 – This week’s actionable tip

#InfluencerMarketing #HotelMarketing #InfluencerStrategy #HospitalityTips TravelInfluencers #HotelOwners #BoostBookings #BoutiqueHotelMarketing #MicroInfluencers #HotelVisibility #IndependentHotels

⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/10/influencer-marketing-for-hotels-smart-strategy-or-waste-of-time-095

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-90-days-to-more-bookings-more-time-and-less-stress/

Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/

Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast

Say hi on social
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Facebook — https://www.facebook.com/hotelhelpcast/

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BlueSky — @hotelhelpcast.bsky.social

Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast

YouTube Channel
https://www.youtube.com/@HotelierHelpcast

A Division of Keystone Hospitality Property Development

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

Email Marketing for Hotels: What to Send (And When)

In this Hotelier Helpcast episode, we explore the forgotten art of hotel email marketing. Discover the emails your guests actually want to read, and how they can boost your repeat bookings, reviews, and direct reservations.

🎙️ Topics Covered:

• What to send after a guest signs up
• Building a 5-email automation that books guests on autopilot
• Why pre- and post-stay emails are your secret sauce

TIMELINE:
00:00 – Why email still works
01:15 – What most hotels get wrong
03:00 – The best email timing
04:20 – What to send (7 email types)
08:15 – Behind-the-scenes email ideas
10:10 – How to automate your email flow
11:50 – The one tip that fills rooms
13:00 – Wrap-up + key takeaways

#HotelEmails #HotelMarketing #EmailMarketingForHotels #BoutiqueHotelTips #HotelOwnerAdvice #IndependentHotelier #HospitalityMarketing #HotelEmailStrategy #MarketingThatBooks #HotelierHelpcast #HotelAutomation

⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/10/how-to-create-hotel-emails-guests-actually-want-to-read-094

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-90-days-to-more-bookings-more-time-and-less-stress/

Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/

Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast

Say hi on social
LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/

Facebook — https://www.facebook.com/hotelhelpcast/

Instagram — https://www.instagram.com/hotelierhelpcast/

BlueSky — @hotelhelpcast.bsky.social

Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast

YouTube Channel
https://www.youtube.com/@HotelierHelpcast

A Division of Keystone Hospitality Property Development

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

Your Hotel Website’s Job: Convert or Confuse?

In this episode of the Hotelier Helpcast, we explore the simple tweaks that turn a hotel website into a high-conversion powerhouse. If guests are browsing but not booking, your website might be the problem (and we’ve got the fix). Expect humour, real-world examples, and zero jargon.

⏰ Timeline:
00:00 – Welcome
01:10 – Why most hotel websites fail
03:00 – The must-haves for modern guests
07:45 – Trust-building tools that work
10:00 – Direct booking strategies
14:20 – Wrap-up & next steps

#Hotel Website #HotelWebsiteTips #HospitalityMarketing #HotelierHelp #IndependentHotel #HotelWebsiteDesign #BoostBookings #DirectBookings #HospitalityTips #HotelConversion #HotelMarketingStrategy

⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/10/how-can-you-make-your-hotel-website-a-booking-machine-093

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-start-manage-grow/

Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/

Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast

Say hi on social
LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/

Facebook — https://www.facebook.com/hotelhelpcast/

Instagram — https://www.instagram.com/hotelierhelpcast/

BlueSky — @hotelhelpcast.bsky.social

Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast

YouTube Channel
https://www.youtube.com/@HotelierHelpcast

A Division of Keystone Hospitality Property Development

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

Facing the off‑season slowdown?

Learn to manage your hotel’s cash flow with forecasting, saving, smart pricing, and fresh revenue ideas.

Timeline:
0:00 Hook & topic intro
1:20 Cash forecasting and reserves
3:00 Expense control tips
4:30 New income streams
5:50 Guest marketing strategies
7:10 Pricing tools explained
8:40 Course plug & subscribe reminder

Tune in and gain the confidence to keep your hotel thriving—even when bookings dip!

#off-seasoncashflow #hoteloff-seasoncashflow #hotelsoff-seasoncashflow #HotelCashFlow #OffSeasonStrategy #HotelManagement #SeasonalRevenue #DynamicPricing #HospitalityTips #HotelTech #RevenueManagement #HotelMarketing #HotelForecasting

⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/09/how-to-forecast-your-hotels-off-season-cash-flow-092

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-start-manage-grow/

Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/

Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast

Say hi on social
LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/

Facebook — https://www.facebook.com/hotelhelpcast/

Instagram — https://www.instagram.com/hotelierhelpcast/

BlueSky — @hotelhelpcast.bsky.social

Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast

YouTube Channel
https://www.youtube.com/@HotelierHelpcast

A Division of Keystone Hospitality Property Development

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

Running a hotel is part art, part numbers—this podcast shows the numbers that matter. In today’s episode, you’ll get a straight‑talk guide to hotel KPIs you can track right now: Occupancy Rate, ADR, RevPAR, GOPPAR, and RevPAC. You’ll learn what they mean, why they matter, and how to use them to grow your hotel revenue and guest spend.

Timeline:

• Intro & podcast hook
• Why independent hoteliers need KPIs
• Breakdowns of each KPI
• Real‑world example & practical tip
• Where to take your KPI knowledge next
• Promo for “The Hotel Owner’s Roadmap” course
• Closing & ask to subscribe

Tune in and subscribe to the Hotelier Helpcast Podcast for your weekly dose of real hotel‑management tips!

#HotelKPIs #HotelManagement #RevPAR #ADR #OccupancyRates #HotelProfitability #GOPPAR #RevPAC #HotelMetrics #HotelOwnerTips

⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/09/how-to-track-the-most-essential-hotel-kpis-091

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-start-manage-grow/

Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/

Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast

Say hi on social
LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/

Facebook — https://www.facebook.com/hotelhelpcast/

Instagram — https://www.instagram.com/hotelierhelpcast/

BlueSky — @hotelhelpcast.bsky.social

Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast

YouTube Channel
https://www.youtube.com/@HotelierHelpcast

A Division of Keystone Hospitality Property Development

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

💸 Hotel Cost-Saving Without Sacrifice!

In this episode of the Hotelier Helpcast, we reveal five brilliant ways to reduce operating costs at your hotel—without cutting guest service. Learn how to save on utilities, streamline operations, and make your tech investments work harder for you.

⏱️ Timeline:
00:00 – Why costs feel so high
01:20 – Utility savings done right
03:05 – Purchasing like a pro
05:00 – Lean, green housekeeping
07:00 – Smart tech ROI
09:15 – Trim your F&B waste
11:30 – Quick wins & wrap-up

🎧 Subscribe for more at hotelierhelpcast.com/podcast

#HotelsCutCosts #HotelManagement #HospitalityTips #CutHotelCosts #IndependentHotelier #HotelProfitBoost #SmartHotelTech #HousekeepingHacks #FandBSavings #SustainableHospitality #HotelierHelpcast

⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/09/how-can-hotels-cut-costs-without-cutting-corners-090

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-start-manage-grow/

Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/

Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast

Say hi on social
LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/

Facebook — https://www.facebook.com/hotelhelpcast/

Instagram — https://www.instagram.com/hotelierhelpcast/

BlueSky — @hotelhelpcast.bsky.social

Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast

YouTube Channel
https://www.youtube.com/@HotelierHelpcast

A Division of Keystone Hospitality Property Development

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

Hotel Rate Strategy: Compete on Price or Value?

In this Hotelier Helpcast episode, we unpack the critical choice for hoteliers: price vs value. Learn why cutting rates can backfire—and how to build a hotel rate strategy that attracts loyal guests willing to pay your true worth.

⏱ Timeline:
0:00 – Intro & why this matters
2:30 – The problem with racing to the bottom
5:00 – Value-driven hotel strategies that work
8:45 – Your hotel’s unique story = higher rates
12:15 – Pricing mistakes to avoid
15:30 – Final takeaways & call to subscribe

🎧 Listen now and transform your pricing game!

#HotelRateStrategy #HotelManagement #HospitalityBusiness #IndependentHotel #RevenueManagement #HotelRevenue #HotelOwnerTips #BoutiqueHotel #HotelSuccess #ValueOverPrice

⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/09/how-to-set-your-hotel-rate-strategy-without-losing-your-shirt-089

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-start-manage-grow/

Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/

Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast

Say hi on social
LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/

Facebook — https://www.facebook.com/hotelhelpcast/

Instagram — https://www.instagram.com/hotelierhelpcast/

BlueSky — @hotelhelpcast.bsky.social

Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast

YouTube Channel
https://www.youtube.com/@HotelierHelpcast

A Division of Keystone Hospitality Property Development

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

When Staff Go Rogue—Handling Hotel Employee Misconduct

Ever had an employee go off the rails? In this episode, we talk about handling hotel staff misconduct without blowing up your business. We’ll share practical steps for investigating issues, deciding between coaching or discipline, and protecting your hotel’s reputation. Plus, learn how to build a culture that prevents misconduct in the first place.

Timeline:
00:00 – Introduction
01:30 – Why misconduct happens
04:10 – Acting fast but staying calm
07:20 – Mistake vs misconduct explained
09:55 – Policies that protect you
12:45 – Handling serious incidents
16:00 – Building a healthy culture
18:20 – Conclusion & next steps

🎧 Subscribe to the Hotelier Helpcast Podcast for more episodes!

#HandlingHotelEmployeeMisconduct #HotelManagement #HospitalityLife #StaffTraining #HotelOwnerTips #HotelBusiness #HospitalityIndustry #EmployeeMisconduct #HotelOperations #HotelLeadership #HotelierLife

⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
https://hotelierhelpcast.com/2025/08/when-staff-go-rogue-handling-hotel-employee-misconduct-088

Grab your copy of the free “Your Independent Hotel Blueprint”.
https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-start-manage-grow/

Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/

Join one of our groups
LinkedIn — https://www.linkedin.com/groups/8811511/
Facebook — https://www.facebook.com/groups/thehotelierhelpcast

Say hi on social
LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/

Facebook — https://www.facebook.com/hotelhelpcast/

Instagram — https://www.instagram.com/hotelierhelpcast/

BlueSky — @hotelhelpcast.bsky.social

Listen to The Hotelier Helpcast PODCAST here
https://hotelierhelpcast.com/Podcast

YouTube Channel
https://www.youtube.com/@HotelierHelpcast

A Division of Keystone Hospitality Property Development