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The Hotelier Helpcast

The Hotelier Helpcast

By: Gerry MacPherson
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 Welcome, dear listeners, to The Hotelier Helpcast Blog Posts – the sanctuary for independent hoteliers worldwide, seeking the keys to transform their properties into dream destinations for every guest. Each week, we plunge headfirst into the burning queries, the perplexing challenges, and the heartfelt struggles of managing an independent hotel. Why? Because we intimately understand the balancing act of reservations, appeasing the perpetually dissatisfied guest, and chasing that ever-elusive perfect review. And here’s the good news – you're not in this alone! We respect your time, so every episode is a no-nonsense guide, delivering straight answers sans the fluff. From the enchanting escapes of Venice to the rustic allure of a Nova Scotia hotel, journey with us through every corner of the hotel universe. We'll illuminate the shadows and tuck those pesky challenges to bed! Alongside expert guests, quirky anecdotes, and solutions that’ll have you exclaiming, 'Why didn't I think of that?!', 'The Hotelier Helpcast Blog Posts’ invites you to a weekly rendezvous with the vibrant community of independent hoteliers. It's enthralling, it's enjoyable, and most importantly, it’s tailored just for YOU. So, settle into a cozy chair, or perhaps, take a leap onto one of those extravagant hotel beds (we promise not to judge), and prepare to be inspired, amused, and enlightened. Welcome to 'The Hotelier Helpcast Blog Posts’! Now, let's set the stage for this suite party! Always remember – every question answered is a key to unlocking your hotel's potential, casting you as the hero in all your guests’ travel stories!Copyright@Keystone Hospitality Property Development | All Rights Reserved Career Success Economics Leadership Management & Leadership
Episodes
  • Influencer Marketing for Hotels: Smart Strategy or Waste of Time?-095

    Influencer Marketing for Hotels: Smart Strategy or Waste of Time?-095
    Oct 22 2025

    Grab your copy of the free “Your Independent Hotel Blueprint”.
    https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

    Influencer Marketing for Hotels: Is It Really Worth It?


    On this week’s episode of the Hotelier Helpcast, we ask the big question: is influencer marketing a powerful tool or a waste of time for independent hoteliers? Discover how to choose the right influencer, set terms that protect you, and avoid the common traps that leave hotel owners frustrated.

    🎧 LISTEN NOW:
    00:00 – Intro
    01:30 – The rise of influencer collabs
    03:15 – Red flags to watch for
    06:00 – Questions to ask every influencer
    08:45 – Tracking results without stress
    10:00 – This week’s actionable tip

    #InfluencerMarketing #HotelMarketing #InfluencerStrategy #HospitalityTips TravelInfluencers #HotelOwners #BoostBookings #BoutiqueHotelMarketing #MicroInfluencers #HotelVisibility #IndependentHotels


    ⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
    https://hotelierhelpcast.com/2025/10/influencer-marketing-for-hotels-smart-strategy-or-waste-of-time-095

    Grab your copy of the free “Your Independent Hotel Blueprint”.
    https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

    🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-90-days-to-more-bookings-more-time-and-less-stress/

    Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/


    Join one of our groups
    LinkedIn — https://www.linkedin.com/groups/8811511/
    Facebook — https://www.facebook.com/groups/thehotelierhelpcast


    Say hi on social
    LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/

    Facebook — https://www.facebook.com/hotelhelpcast/

    Instagram — https://www.instagram.com/hotelierhelpcast/

    BlueSky — @hotelhelpcast.bsky.social


    Listen to The Hotelier Helpcast PODCAST here
    https://hotelierhelpcast.com/Podcast


    YouTube Channel
    https://www.youtube.com/@HotelierHelpcast


    A Division of Keystone Hospitality Property Development

    Show More Show Less
    7 mins
  • How to Create Hotel Emails Guests Actually Want to Read?-094

    How to Create Hotel Emails Guests Actually Want to Read?-094
    Oct 9 2025

    Grab your copy of the free “Your Independent Hotel Blueprint”.
    https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

    Email Marketing for Hotels: What to Send (And When)

    In this Hotelier Helpcast episode, we explore the forgotten art of hotel email marketing. Discover the emails your guests actually want to read, and how they can boost your repeat bookings, reviews, and direct reservations.

    🎙️ Topics Covered:

    • What to send after a guest signs up
    • Building a 5-email automation that books guests on autopilot
    • Why pre- and post-stay emails are your secret sauce


    TIMELINE:
    00:00 – Why email still works
    01:15 – What most hotels get wrong
    03:00 – The best email timing
    04:20 – What to send (7 email types)
    08:15 – Behind-the-scenes email ideas
    10:10 – How to automate your email flow
    11:50 – The one tip that fills rooms
    13:00 – Wrap-up + key takeaways


    #HotelEmails #HotelMarketing #EmailMarketingForHotels #BoutiqueHotelTips #HotelOwnerAdvice #IndependentHotelier #HospitalityMarketing #HotelEmailStrategy #MarketingThatBooks #HotelierHelpcast #HotelAutomation


    ⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
    https://hotelierhelpcast.com/2025/10/how-to-create-hotel-emails-guests-actually-want-to-read-094

    Grab your copy of the free “Your Independent Hotel Blueprint”.
    https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

    🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-90-days-to-more-bookings-more-time-and-less-stress/

    Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/


    Join one of our groups
    LinkedIn — https://www.linkedin.com/groups/8811511/
    Facebook — https://www.facebook.com/groups/thehotelierhelpcast


    Say hi on social
    LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/

    Facebook — https://www.facebook.com/hotelhelpcast/

    Instagram — https://www.instagram.com/hotelierhelpcast/

    BlueSky — @hotelhelpcast.bsky.social


    Listen to The Hotelier Helpcast PODCAST here
    https://hotelierhelpcast.com/Podcast


    YouTube Channel
    https://www.youtube.com/@HotelierHelpcast


    A Division of Keystone Hospitality Property Development

    Show More Show Less
    6 mins
  • How Can You Make Your Hotel Website a Booking Machine?-093

    How Can You Make Your Hotel Website a Booking Machine?-093
    Oct 2 2025

    Grab your copy of the free “Your Independent Hotel Blueprint”.
    https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

    Your Hotel Website’s Job: Convert or Confuse?


    In this episode of the Hotelier Helpcast, we explore the simple tweaks that turn a hotel website into a high-conversion powerhouse. If guests are browsing but not booking, your website might be the problem (and we’ve got the fix). Expect humour, real-world examples, and zero jargon.


    ⏰ Timeline:
    00:00 – Welcome
    01:10 – Why most hotel websites fail
    03:00 – The must-haves for modern guests
    07:45 – Trust-building tools that work
    10:00 – Direct booking strategies
    14:20 – Wrap-up & next steps

    #Hotel Website #HotelWebsiteTips #HospitalityMarketing #HotelierHelp #IndependentHotel #HotelWebsiteDesign #BoostBookings #DirectBookings #HospitalityTips #HotelConversion #HotelMarketingStrategy


    ⇒ TO READ OR LISTEN TO THIS EPISODE ON KEYSTONE HOSPITALITY PROPERTY DEVELOPMENT:
    https://hotelierhelpcast.com/2025/10/how-can-you-make-your-hotel-website-a-booking-machine-093

    Grab your copy of the free “Your Independent Hotel Blueprint”.
    https://hotelierhelpcast.com/hotelier-helpcast-pdf-download

    🎓 Find hotel templates & checklists inside “The Hotel Owner’s Roadmap: 90 Days to More Bookings, More Time, & Less Stress” course→ https://courses.keystonehospitalitydevelopment.com/course/the-hotel-owners-roadmap-start-manage-grow/

    Gerry MacPherson LinkedIn Profile — https://www.linkedin.com/in/gerrymacpherson/


    Join one of our groups
    LinkedIn — https://www.linkedin.com/groups/8811511/
    Facebook — https://www.facebook.com/groups/thehotelierhelpcast


    Say hi on social
    LinkedIn — https://www.linkedin.com/company/hotelier-helpcast/

    Facebook — https://www.facebook.com/hotelhelpcast/

    Instagram — https://www.instagram.com/hotelierhelpcast/

    BlueSky — @hotelhelpcast.bsky.social


    Listen to The Hotelier Helpcast PODCAST here
    https://hotelierhelpcast.com/Podcast


    YouTube Channel
    https://www.youtube.com/@HotelierHelpcast


    A Division of Keystone Hospitality Property Development

    Show More Show Less
    7 mins
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