If you feel like you’re creating solid content – but still blending into the background – you’re not doing anything wrong. You’re just operating in a landscape where average content is everywhere, attention is fractured, and being “helpful” is no longer enough to stand out. In this episode of the Health and Wellness Marketing Show, Uli Iserloh continues the two-part series on The Future of Content Marketing in 2026, specifically for integrative, functional, longevity, and regenerative medicine practices where patient pre-education is critical. Building on Part 1, Uli breaks down the new playbook for clinics that want to stay relevant, memorable, and trusted in an AI-saturated world. He explains why distinctiveness is now the most valuable marketing asset, how story-led content builds meaning (not just tips), and how systems like segmentation, omni-channel compounding, and creative-first paid ads separate winning practices from forgettable ones. This episode is a strategic roadmap for practitioners who want their content to actually drive engagement, authority, and booked calls – not just fill a content calendar.

• Discover why being “unmistakable” matters more than posting consistently – and how the Don’t Be Beige framework creates instant differentiation.
• Learn the four levers of distinctiveness that make practices impossible to confuse with competitors.
• Understand how to use micro-stories to transfer trust from the exam room into your marketing.
• Explore a simple, actionable system for email segmentation that can dramatically increase relevance and engagement.
• Find out how to create once and deploy everywhere with omni-channel compounding – without burning out.
• Learn why paid ads in 2026 need to be a creative testing engine, not "set it and forget it" – and how to rotate angles that still perform.

• “When AI makes good information cheap, distinctiveness becomes the new currency.” (00:30 | Uli Iserloh)

• “The biggest risk in 2026 isn’t that your content is wrong – it’s that it’s forgettable.” (06:55 | Uli Iserloh)

• “People don’t want more information. They want more wisdom.” (11:40 | Uli Iserloh)

• “Relevance is the new engagement. That’s why lists go cold.” (14:30 | Uli Iserloh)

• “Ads aren’t designed to get patients – they’re designed to get your content seen.” (20:10 | Uli Iserloh)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Resources: Register for Uli's new masterclass on The Future Of Content Marketing in 2026

Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

If it feels like you’re creating more content than ever – yet getting fewer results – you’re not imagining it. The rules of content marketing are changing fast, and most practitioners are still playing with yesterday’s playbook. In this episode of the Health and Wellness Marketing Show, Uli Iserloh breaks down what’s actually happening to content marketing as we head into 2026, specifically for integrative, functional, longevity, and regenerative medicine practices. This is Part 1 of a two-part series focused on why organic reach is shrinking, why email marketing feels harder than ever, and why “good” content is no longer good enough. Uli unpacks the major forces colliding all at once – the explosion of AI-generated content, attention fatigue, platform shifts, and changing patient behavior – and introduces the new pillars practitioners must adopt to stand out, earn trust, and remain top of mind in a noisy digital world.

• Discover why AI didn’t kill content – it killed average content – and why the middle is now the most crowded place to be.
• Learn how attention fatigue, algorithm changes, and inbox filtering are impacting email marketing, social media, and organic reach.
• Understand why we’ve moved from social media to interest media – and what it really means to compete for attention in 2026.
• Explore how search is changing with AI summaries, ChatGPT, and zero-click results – and why content is now about trust and recall, not just traffic.
• Find out why “beige content” is the fastest way to disappear – and what distinguishes memorable practices from invisible ones.

• “AI didn’t kill content – it killed average content.” (02:05 | Uli Iserloh)
• “When everyone is producing solid content, solid becomes invisible.” (04:10 | Uli Iserloh)
• “We’re no longer competing just with other practitioners – we’re competing with Netflix, doom scrolling, and everything else fighting for attention.” (06:45 | Uli Iserloh)
• “Content can’t just be about traffic anymore. It has to build trust, authority, and brand recall.” (09:20 | Uli Iserloh)
• “Don’t be beige. Beige content doesn’t get remembered.” (11:05 | Uli Iserloh)

====

Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Resources: Register for Uli's new masterclass on The Future Of Content Marketing in 2026

Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

Most practitioners are posting on social media – but not strategically. Instead of attracting ideal patients, building trust, or driving conversions, many feeds look random, confusing, or too broad to resonate. In this episode of the Health and Wellness Marketing Show, Uli and Jennifer break down what strategic social media actually looks like for integrative, functional, regenerative, and longevity practitioners. They explain how to stop posting reactively and start posting with intention – so your content turns into discovery calls, email list growth, deeper trust, and ultimately, more patients. If you’ve ever felt like social media “isn’t working,” this episode will show you exactly how to fix that.

• Discover why random posting fail – and what makes social media truly strategic for health practitioners.
• Learn how to define and speak directly to your ideal patient so your content attracts the right audience.
• Understand the three essential strategic content buckets that establish authority, build trust, and drive engagement.
• Explore why your posts should focus on the "what" and "why", not protocols or the "how", to avoid overwhelming or confusing prospects.
• Find out how to use calls to action, lead magnets, and micro-commitments to move people off social media and into your ecosystem.

• “Social media isn’t about posting more – it’s about posting with intention to attract the people you can actually help.” (01:40 | Uli Iserloh)
• “A random feed confuses people. If they can’t tell what you do, who you help, or what you specialize in – they won’t reach out.” (02:18 | Jennifer Iserloh)
• “Your social media is not for everyone. It’s specifically for the tribe of people you’re equipped to serve.” (03:55 | Uli Iserloh)
• “Practitioners think they need to give protocols, but that person isn’t even your patient yet. Your job is to create curiosity – not treatment plans.” (06:40 | Jennifer Iserloh)
• “Every single post needs a call to action. Consumers are cognitively drained – you must tell them what to do next.” (15:22 | Uli Iserloh)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Resources: What Drives AI Visibility? – Learn how to get found in Google and ChatGPT search results. Get your AI Visibility Checkup - Discover where your practice stands today and what you can do to stand out tomorrow. AI Video Reel Bootcamp – Learn how to create educational video reels for your practice With AI – In as little as 15 Minutes

Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

What if AI could become your strategic thinking partner – helping you solve problems, plan workshops, reduce decision fatigue, and lighten the cognitive load you carry every day as a health practitioner? In this episode of the Health and Wellness Marketing Show, Uli and Jennifer Iserloh break down how integrative, functional, BHRT, and regenerative practitioners can use ChatGPT not just for writing, but for thinking. They reveal practical ways to offload mental clutter, organize your practice strategy, and build a personalized “company dossier” that turns AI into a powerful partner that understands your brand, patients, and methodology. If you ever feel overwhelmed, mentally drained, or unsure where to start with AI, this episode will help you use ChatGPT to simplify your workflow, spark clarity, and support your daily decision-making.

• Discover why ChatGPT is more than a writing tool – it can serve as your strategic partner to reduce cognitive overload and decision fatigue.
• Learn how to create a Company Dossier so your AI assistant understands your niche, ideal patient, values, offers, and care methodology.
• Understand the difference between “chatting” with AI vs. creating a project with background knowledge for more accurate, consistent output.
• Explore how to use AI to map patient problems, worries, desires, objections, and beliefs – and why this is essential for effective messaging.
• Find out how to use ChatGPT to outline workshops, write scripts, plan content, build sales pages, and create patient education.

• “It’s not that practitioners lack knowledge – it’s decision fatigue and constant context switching that drain them.” (01:22 | Uli Iserloh)
• “People pigeonhole AI as a silly tool, but they don’t realize it can be an amazing strategic partner when you’re overwhelmed.” (02:40 | Jennifer Iserloh)
• “Your first step is always creating a Company Dossier – the single source of truth your AI needs to know your practice.” (06:15 | Uli Iserloh)
• “Training your AI assistant for even 10 minutes a day will save you hours of mental energy every week.” (15:12 | Jennifer Iserloh)
• “You’re essentially building an AI assistant for your practice – one that can help with writing, ideas, workshops, and patient education.” (13:50 | Uli Iserloh)

====

Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Resources

• ChatGPT Bootcamp: Simplify your educational content marketing with ChatGPT
• What Drives AI Visibility? – Learn how to get found in Google and ChatGPT search results.
• Get your AI Visibility Checkup - Discover where your practice stands today and what you can do to stand out tomorrow.
• AI Search Bootcamp - Discover how to rank in ChatGPT
• AI Video Reel Bootcamp – Learn how to create educational video reels for your practice With AI – In as little as 15 Minutes

Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

This Thanksgiving episode of the Health and Wellness Marketing Show is different from the usual marketing strategy and practice-growth discussions. Instead, Uli and Jennifer take a moment to reflect, express gratitude, and acknowledge the incredible work that health and wellness practitioners do every single day. In a culture filled with misinformation, stress, ultra-processed food, and burnout, practitioners like you play a pivotal role in helping people reclaim their health. In this heartfelt conversation, Uli and Jennifer share their personal journey into functional and regenerative medicine – from misdiagnosed symptoms, chronic health struggles, and a broken conventional care system to the life-changing support they found through integrative practitioners. This episode is a reminder of why your work matters, why patient education is essential, and why your voice is needed now more than ever. It’s also a deeply personal expression of gratitude for the practitioners whose care quite literally saved Uli’s life.

• Discover why being healthy in today's world makes you a "rule breaker" who must go against conventional wisdom and cultural norms.
• Learn how functional medicine practitioners saved Jennifer from a destiny of autoimmune disease that plagued her entire family lineage.
• Understand why practitioners must embrace their role as educators and "mouthpieces for the health revolution," not just healers.
• Explore how proper functional medicine preparation literally saved Uli's life during emergency surgery for a massive chest tumor.
• Find out why Uli and Jennifer believe you're part of a resistance movement against misinformation in healthcare.

• “We want to appreciate you – the amazing healers out there transforming lives every single day.” (01:45 | Jennifer Iserloh)
• “Being healthy in an inherently unhealthy world might be one of the biggest challenges people face today.” (03:12 | Uli Iserloh)
• ”What you do as a practitioner isn’t just healing – it’s educating and shifting mindsets in a world full of misinformation.” (06:08 | Jennifer Iserloh)
• “Functional medicine saved my life. I wouldn’t have survived surgery without the work we did years earlier.” (12:54 | Uli Iserloh)
• “You may feel alone, but the work you do changes lives – often in ways you won't see until years later.” (15:27 | Jennifer Iserloh)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Resources: "The Healthy Deviant" by Pilar Gerasimo Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

What if the one thing standing between you and being recognized as the leading expert in your field isn't your credentials, experience, or results – but simply the absence of a published book with your name on it? Jennifer Iserloh, a traditionally published author of four books who has collaborated on over 25 titles, reveals why every health and wellness practitioner should publish a book in 2026. Drawing from Jennifer's extensive publishing experience and Uli's recent nine-day book creation process using AI, they expose how the publishing landscape has completely shifted since 2018, making self-publishing not just viable but actually superior to traditional publishing for healthcare practitioners. From dispelling the myth that consumers can distinguish between traditionally published and self-published books on Amazon, to demonstrating how a book serves as the ultimate pre-education tool for skeptical patients facing misinformation about BHRT, peptides, and functional medicine, this conversation reveals the strategic advantage of authorship. Whether you're camera-shy and prefer written content over video, or you want to leverage your book for media appearances, speaking opportunities, and enhanced credibility, this episode provides the complete roadmap for transforming your expertise into published authority.

• Discover why it's nearly impossible to call yourself an expert without a published book, and how authorship instantly elevates your credibility in patients' minds.
• Learn why self-publishing in 2025/2026 is faster, more profitable, and gives you complete creative control compared to traditional publishing's lengthy approval process.
• Understand how to use AI to write your entire book in just nine days, from creating the outline to generating content in your authentic voice and tone.
• Explore how books serve as powerful pre-education tools for patients who've been misinformed about BHRT, peptides, and functional medicine by traditional healthcare.
• Find out how to leverage your published book for local TV appearances, speaking engagements, and media opportunities that position you as the go-to expert.

• “It's very hard to call yourself an expert without having a published book.” (01:42 | Jennifer Iserloh)
• “A book helps people know you, trust you, and hear your personal stories.” (05:40 | Jennifer Iserloh)
• “The purpose of publishing a book isn’t financial – it’s about your platform, your expertise, and your mission.” (08:24 | Jennifer Iserloh)
• “The book outline is everything – once you have the roadmap, the book writes itself.” (11:43 | Uli Iserloh)
• “The better you define the structure for AI, the better AI can help you write your book.” (14:05 | Uli Iserloh)

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Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility.

Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

What if the biggest barrier preventing you from dominating your local market with video content isn't your camera skills or technical expertise, but simply not knowing that AI can now handle the entire video creation process for you? In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined by his co-founder and wife Jennifer Iserloh to reveal how AI has revolutionized video creation for healthcare practitioners. Drawing on insights from a recent AI conference where they witnessed avatars so realistic they couldn't distinguish them from real people, they break down the complete AI-powered workflow that can take you from a single idea to a fully produced, professional video reel in just 15 minutes. From custom GPT script generators trained on hundreds of healthcare video scripts to AI avatars that can serve as digital twins or practice spokespersons, this episode demonstrates how busy practitioners can now produce video content without ever stepping in front of a camera. Whether you're camera-shy, time-strapped, or simply overwhelmed by the technical aspects of video production, this conversation reveals how AI tools like HeyGen and Synthesia are making professional video marketing accessible to every healthcare practitioner ready to go from "best kept secret to best known practitioner" in their community.

• Discover why health practitioners need to post more frequently to cut through the noise, and how AI makes this volume achievable without burnout.
• Learn the three-step AI video creation process: scripting with custom GPT, shooting with digital avatars, and sharing across all platforms in 15 minutes total.
• Understand how the "mere exposure effect" works in your favor when patients see your content consistently, even if they don't engage with every post.
• Explore the difference between faceless reels, digital team members, and digital twin technology for creating authentic practice content.
• Find out how to leverage AI-generated B-roll, captions, and post-production to create polished videos without technical expertise

• “You don’t have to be great on camera – you just have to show up. AI can handle the rest.” (03:12 | Jennifer Iserloh)
• “We’ve gone from needing eight hours to write scripts to generating them in three minutes with AI.” (09:44 | Uli Iserloh)
• “AI avatars have evolved so much that you can’t tell the difference between a real nurse practitioner and a digital one.” (12:12 | Jennifer Iserloh)
• “Every time your video shows up online, it builds the perception that you’re the expert.” (06:18 | Jennifer Iserloh)
• “Our goal is to take you from best-kept secret to best-known practitioner in your zip code.” (20:43 | Uli Iserloh)

====

Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Resources What Drives AI Visibility? – Learn how to get found in Google and ChatGPT search results.

Get your AI Visibility Checkup - Discover where your practice stands today and what you can do to stand out tomorrow. AI Video Reel Bootcamp – Learn how to create educational video reels for your practice With AI – In as little as 15 Minutes

AnswerThePublic.com – Generate FAQ topics and content ideas based on real patient questions. Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/

What if the secret to standing out in a crowded healthcare market isn't just what you know, but how you deliver that knowledge to busy patients who consume content on the go? In this episode of the Health and Wellness Marketing Show, Uli Iserloh is joined by Big Boost's co-founder and wife Jennifer Iserloh to explore why video reel marketing has become the dominant force in patient education. Drawing from Jennifer's 15+ years in television and media, including appearances on major networks like the Today Show, Fox, CBS, and ABC – they reveal how TikTok fundamentally changed content consumption during COVID and why short-form video reels now reign supreme over traditional blog posts and email newsletters. From understanding the psychology of busy women scrolling through social media at 2 AM to mastering the hook-retention-call to action formula that stops the scroll, this episode provides a solid framework for creating compelling 45-90 second educational videos that position you as the go-to expert in your field. Whether you're camera-shy or a natural on video, this conversation reveals how AI-powered tools can now create professional video reels complete with avatars, B-roll, captions, and background music in just 15 minutes, making video marketing accessible to every practitioner ready to embrace the future of patient education.

• Discover why TikTok's rise during COVID fundamentally changed how consumers want to receive health information, shifting from text-based content to short-form vertical video.
• Learn the proven formula for 45-90 second video reels: hook to stop the scroll, problem explanation, content nuggets, and clear call-to-action to drive deeper engagement.
• Understand how to use AnswerThePublic to identify the exact questions your ideal patients are asking online, ensuring your video content addresses real consumer concerns.
• Explore how B-roll footage and dynamic captions can make your videos more professional and accessible, because 90% of viewers watch without sound.
• Find out how AI-powered video creation tools can generate complete video reels with avatars, eliminating the need for on-camera appearances.

• "Pre-education through video reels is such an easy way to hit a lot of those areas all at once."
• "Today's consumers are overwhelmed. They're cognitively depleted. Spell it out for them." (20:00 | Jennifer Iserloh)
• "Video is really the currency, the gateway to get patient education delivered." (05:58 | Uli Iserloh)
• "In the age of AI, especially when everyone creates text content, video reigns supreme." (04:30 | Uli Iserloh)
• "The lack of education really puts it on your shoulders to be there to educate and guide people." (23:30 | Jennifer Iserloh)

====

Thank You For Listening!

If you enjoyed this episode, please leave a review! Your positive review helps others find this podcast and increase its visibility. Resources What Drives AI Visibility? – Learn how to get found in Google and ChatGPT search results.

Get your AI Visibility Checkup - Discover where your practice stands today and what you can do to stand out tomorrow. AI Video Reel Bootcamp – Learn how to create educational video reels for your practice With AI – In as little as 15 Minutes

AnswerThePublic.com – Generate FAQ topics and content ideas based on real patient questions. Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/