If it feels like you’re creating more content than ever – yet getting fewer results – you’re not imagining it. The rules of content marketing are changing fast, and most practitioners are still playing with yesterday’s playbook. In this episode of the Health and Wellness Marketing Show, Uli Iserloh breaks down what’s actually happening to content marketing as we head into 2026, specifically for integrative, functional, longevity, and regenerative medicine practices. This is Part 1 of a two-part series focused on why organic reach is shrinking, why email marketing feels harder than ever, and why “good” content is no longer good enough. Uli unpacks the major forces colliding all at once – the explosion of AI-generated content, attention fatigue, platform shifts, and changing patient behavior – and introduces the new pillars practitioners must adopt to stand out, earn trust, and remain top of mind in a noisy digital world.

• Discover why AI didn’t kill content – it killed average content – and why the middle is now the most crowded place to be.
• Learn how attention fatigue, algorithm changes, and inbox filtering are impacting email marketing, social media, and organic reach.
• Understand why we’ve moved from social media to interest media – and what it really means to compete for attention in 2026.
• Explore how search is changing with AI summaries, ChatGPT, and zero-click results – and why content is now about trust and recall, not just traffic.
• Find out why “beige content” is the fastest way to disappear – and what distinguishes memorable practices from invisible ones.

• “AI didn’t kill content – it killed average content.” (02:05 | Uli Iserloh)
• “When everyone is producing solid content, solid becomes invisible.” (04:10 | Uli Iserloh)
• “We’re no longer competing just with other practitioners – we’re competing with Netflix, doom scrolling, and everything else fighting for attention.” (06:45 | Uli Iserloh)
• “Content can’t just be about traffic anymore. It has to build trust, authority, and brand recall.” (09:20 | Uli Iserloh)
• “Don’t be beige. Beige content doesn’t get remembered.” (11:05 | Uli Iserloh)

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Resources: Register for Uli's new masterclass on The Future Of Content Marketing in 2026

Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/