If you feel like you’re creating solid content – but still blending into the background – you’re not doing anything wrong. You’re just operating in a landscape where average content is everywhere, attention is fractured, and being “helpful” is no longer enough to stand out. In this episode of the Health and Wellness Marketing Show, Uli Iserloh continues the two-part series on The Future of Content Marketing in 2026, specifically for integrative, functional, longevity, and regenerative medicine practices where patient pre-education is critical. Building on Part 1, Uli breaks down the new playbook for clinics that want to stay relevant, memorable, and trusted in an AI-saturated world. He explains why distinctiveness is now the most valuable marketing asset, how story-led content builds meaning (not just tips), and how systems like segmentation, omni-channel compounding, and creative-first paid ads separate winning practices from forgettable ones. This episode is a strategic roadmap for practitioners who want their content to actually drive engagement, authority, and booked calls – not just fill a content calendar.

• Discover why being “unmistakable” matters more than posting consistently – and how the Don’t Be Beige framework creates instant differentiation.
• Learn the four levers of distinctiveness that make practices impossible to confuse with competitors.
• Understand how to use micro-stories to transfer trust from the exam room into your marketing.
• Explore a simple, actionable system for email segmentation that can dramatically increase relevance and engagement.
• Find out how to create once and deploy everywhere with omni-channel compounding – without burning out.
• Learn why paid ads in 2026 need to be a creative testing engine, not "set it and forget it" – and how to rotate angles that still perform.

• “When AI makes good information cheap, distinctiveness becomes the new currency.” (00:30 | Uli Iserloh)

• “The biggest risk in 2026 isn’t that your content is wrong – it’s that it’s forgettable.” (06:55 | Uli Iserloh)

• “People don’t want more information. They want more wisdom.” (11:40 | Uli Iserloh)

• “Relevance is the new engagement. That’s why lists go cold.” (14:30 | Uli Iserloh)

• “Ads aren’t designed to get patients – they’re designed to get your content seen.” (20:10 | Uli Iserloh)

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Resources: Register for Uli's new masterclass on The Future Of Content Marketing in 2026

Connect With Uli Iserloh Website: https://bigboost.marketing Facebook: https://facebook.com/uliiserloh Instagram: https://instagram.com/uliiserloh Youtube: https://youtube.com/uliiserloh Tiktok: https://tiktok.com/@uliiserloh Linkedin: https://linkedin.com/in/uliiserloh/