In this episode of The GaryVee Audio Experience, I break down the biggest opportunity for consumer businesses right now: Live Social Shopping. I've been watching this trend in China for over a decade, and I'm telling you, it's hitting scale in the US and is the thing most likely to affect your P&L in 2026. I also dive into the future of marketing, why "attention" is the only thing we're battling for, and why avoiding new technologies like TikTok and AI is "incredibly dangerous".

You'll learn about:

• Why Live Shopping is the next multi-billion dollar channel.
• Why the creative is the variable of success in marketing.
• Why "social media" is now "interest media"
• The short-term truth about AI and job security.
• How to get in front of influencers and live sellers (hint: send a DM)
• Why you need to be "obnoxiously consumer-centric"

In this episode, I dive deep into why being "realistic" is often just a cover for fear and insecurity. I explain the "Cynicism Tax" and how a mindset of "no" is costing you opportunities you can’t even see yet. I also break down the massive difference between practical optimism and what people call "toxic positivity," and why accountability is the only thing that matters.

You’ll learn about:

• The definition of the "Cynicism Tax"
• How to move from a "No" mindset to a "Maybe" framework
• The true cost of missing out on big opportunities like Facebook
• Why regret is a much worse feeling than failure
• How to deal with the "cynical armies" in your comment section

In this episode, I talk about the biggest opportunity for real estate agents in 2026: moving past the "old grind" and embracing content as your new foundation. I encourage you to stop making excuses about your busy schedule and start spending 50% of your time on the 7 to 12 platforms where the world’s attention actually lives. I also discuss why being a "human" leader with empathy and humility will always outperform those who are only driven by the next commission check.

You’ll learn about:

• The "Platforms and Handles" (P&H) framework for social media
• How to show up in the age of AI search
• The difference between selfless and selfish content
• Why Snapchat Spotlight and LinkedIn are untapped goldmines
• How to lead with humanity and scale a massive team

In this episode of the GaryVee Audio Experience, I sit down with Maryam Banikarim to discuss the paradoxes of my public persona, how I define success, and why I believe the most important conversation happening in society is around self-worth. I reveal how being an immigrant shaped my lack of fear and why I believe "nice guys finish first" in the long run. We also dive into my personal "kryptonite"—the inability to give kind candor—and how overcoming it changed my organizations and personal life. Maryam and I get deep into a shared fascination: the crisis of "late adulthood" in society and how modern parenting contributes to angst and entitlement.

You'll learn:

• Why I view business as a sport
• Why "historical pattern recognition" is the blueprint for my "predictions"

• Why I believe the biggest issue in society is not technology, but the lack of "self-esteem and insecurity" in the younger generation.
• Why I prioritize maximizing joy over maximizing money.
• Why I think forgiveness, of others and yourself, is the most underutilized tool for emotional health.

In this episode, I talk about the massive shift from traditional social media to "interest media" and what it means for your marketing strategy in 2026. I encourage you to stop relying on fake reports and start focusing on actualized reach through organic social creative. I also discuss the power of LinkedIn for B2B and why you need to stop wasting working media dollars on creative that hasn't been proven.

You’ll learn about:

• The transition from Social Media to Interest Media
• How to build and utilize a "Mid-Funnel" strategy
• The role of a "Veditor" in modern marketing
• Why LinkedIn is the best ad product for B2B
• Preparing for the GEO and AEO revolution

In this keynote address to the NextGen community, I talk about the coming tidal wave of AI influencers and what you must do to survive and thrive. I encourage you to diversify your content across multiple platforms, especially YouTube Shorts, as a "defense mechanism from disappearing." I also discuss why selfish content always leads to plateaus and how detaching from the need for admiration is the key to courage and consistency.

You’ll learn about:

• The Inevitable Rise of AI Influencers
• Why Attention is Always Changing
• The Power of Selflessness and Bringing Value to Your Audience
• The Necessity of Platform Diversification (YouTube Shorts, LinkedIn, Substack)
• Why Building Community Depth Matters More Than Ever
• The Massive Opportunity in Live Shopping
• How to Detach from Admiration and Deal with Judgment

In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measurements like GRP are outdated and why an obsession with "measuring brand" is an excuse for bad work. You'll hear about the "campaign mindset" that is failing Fortune 500 companies and why the future of marketing is all about the "barbell strategy"—going all-in on extreme digital creative (AI/social) and extreme analog experiences.

You’ll learn about:

• Why "Views Achieved" is the Most Merit-Based Marketing Metric
• The Two Massive Flaws Killing Fortune 500 Marketing: Campaign Mindset and Fake Reports
• The Barbell Strategy: Going Extreme Digital and Extreme Analog
• Why Real-Life Experiential Content Will be Put on a Pedestal
• The D.I.E. (Delusional, Insecure, Entitled) Mindset of Creative Leaders

In this keynote from Expo West, I share my current strategy for conquering the evolving media landscape, which has shifted from "social media" to "interest media" where content finds its audience. I explain why CPG brands must view themselves as media companies and aggressively invest in organic content creation across multiple platforms, dedicating at least 20% of their marketing budget to organic social production.

You’ll learn about:

• Why I'm Tired of Brands Ignoring Organic Social
• The Secret Connection Between YouTube Shorts and Gemini LLM
• AI is the New Internet: Why You're Not Too Late
• My 20% Rule for Organic Social Production (Even for Small Brands)
• How to Become a Media Company That Sells a Product
• Why Efficiency (Not Hustle) is the Key to Finding More Time
• The Danger of Compromising Culture and Ingredients

I reveal the crucial role of YouTube Shorts in feeding the Gemini Large Language Model (LLM) to help your products show up in search results. Plus, I tackle the panic around Artificial Intelligence (AI), confirming that you are not behind and providing immediate steps to start leveraging these powerful tools to become more efficient and win the future.