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The Flourish Foundry Podcast

The Flourish Foundry Podcast

By: Abigail Johansson | Women Entrepreneurship Advocate
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About this listen

A podcast where women in business share their journeys, celebrating entrepreneurship, creativity, and resilience. Hosted by a passionate web designer and entrepreneur, this show connects like-minded women to inspire, collaborate, and grow together.


Each episode dives into the stories behind successful businesses, highlighting the challenges, triumphs, and strategies that empower women to thrive.


Whether you're an aspiring entrepreneur, a seasoned business owner, or simply curious about the paths to success, this podcast fosters community and meaningful conversations with extraordinary women who are shaping their industries.


🫶🏻 Stay updated with all things Flourish Foundry:

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Join the email list

View our website


Music: "Great podcast intro (both short and long version included)" by Lundstroem. Licensed under a Creative Commons Attribution 4.0 International License.

https://freemusicarchive.org/music/lundstroem/songs-for-leona/great-podcast-intro-both-short-and-long-version-included/

Hosted on Acast. See acast.com/privacy for more information.

Abigail Johansson Career Success Economics Leadership Management & Leadership Personal Development Personal Success
Episodes
  • S2 E06: How to Refresh Your Website in 2026 (Without a Full Redesign)

    S2 E06: How to Refresh Your Website in 2026 (Without a Full Redesign)
    Jan 20 2026
    I juuuuust finished my first-ever Website Support Days for two clients from about a year and a half ago.I wanted to share how they chose to use their days, the results, and what to expect. This service is new, but based on how it went, I think it's here to stay!3 ways to use a Website Support Day to refresh your site in 2026:1. Update images and service descriptions I recommend doing this quarterly. If you're a client of mine, you have access to tutorials on how to do this. But as entrepreneurs, we know it's not always about capability—it's about time. Even if you can do it, it might take you hours of frustration. You have to decide if swapping images is worth your personal time or if it works better to hire it out.2. Add new service pages After a year and a half, both clients had major business changes and needed their websites to catch up. While it feels scary to spend the money, an outdated website confuses potential customers and costs you WAY more in lost leads than it costs to fix and improve.3. Update the backend for platform updates This isn't super sexy to put in sales copy, but it is important! Since launching these sites, Showit added new button and navigation features. I updated the backend to ensure everything works smoothly with the latest tech, even though it wasn't on their wishlist.This client got her hair and eyelashes done while I was working. Arguably, a better way to spend 4 hours.Now, I can't leave you without something practical to take away. Your website doesn’t always need a full redesign; sometimes it just needs thoughtful updates to bring it back into alignment.Here are 6 high-impact updates you can make today in under an hour:1. Refresh your FAQ section Add three new questions reflecting what customers ask now. Write them the way people actually speak ("How do I…") rather than stiff corporate phrasing. This builds trust and removes friction. Example: Instead of generic pricing questions, a photographer might answer questions about their favorite romantic spots or best lighting times.2. Fix any “Click Here” links Scan your site for vague links like “Read more” and rename them to be specific. Example: Change it to “Download the 2026 Pricing Guide” or “View current offerings.” This improves clarity and accessibility.3. Update your copyright year It’s tiny, but it matters. Make sure your footer reflects © 2026 so your site feels current and cared for.4. Check your welcome email Open the automated email someone receives when they join your list. Does it still sound like you? Does it reflect what you offer today? A warm, relevant welcome sets the tone for everything that follows.5. Update or rotate testimonials If you’ve had recent wins, let them shine. Swap in one or two testimonials that reflect your current work, pricing, or audience. Social proof should evolve as your business evolves.6. Replace one stock photo with a real one Just one. A behind-the-scenes shot, a workspace photo, a headshot—anything real. It instantly makes your site feel more human and trustworthy.None of these take long. But together, they make your website feel aligned, intentional, and supportive of the season you’re in.I hope this gives you a gentle, supportive nudge. As always, press reply if you have any feedback. I'd love to hear from you!🫶🏻 Stay updated with all things Flourish Foundry:Follow on InstagramView our website Music: "Great podcast intro (both short and long version included)" by Lundstroem. Licensed under a Creative Commons Attribution 4.0 International License.🫶🏻 Stay updated with all things Flourish Foundry:Follow on InstagramJoin the email listView our website Music: "Great podcast intro (both short and long version included)" by Lundstroem. Licensed under a Creative Commons Attribution 4.0 International License.https://freemusicarchive.org/music/lundstroem/songs-for-leona/great-podcast-intro-both-short-and-long-version-included/ Hosted on Acast. See acast.com/privacy for more information.
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    13 mins
  • S2 E05: Intentionality and Surrender: A Discipleship-First Approach to Business Growth with Dusty Hegge

    S2 E05: Intentionality and Surrender: A Discipleship-First Approach to Business Growth with Dusty Hegge
    Jan 13 2026

    Host Abi Johansson sits down with Dusty Hegge, a discipleship-first business consultant, operations strategist, and the founder of the "The Percolator" mastermind program. They dive into the essential balance of intentionality (strategic planning and systems) and surrender (trusting God's plan) for Christian entrepreneurs. Dusty shares her hard decision to postpone a dream event to prioritize current clients, outlines the four foundational essentials for business success, and gives practical advice on building simple, repeatable systems and avoiding the pressure of perfectionistic automation.

    Key Takeaways

    • Intentionality vs. Surrender: Strategic planning and wise resource stewardship are vital (intentionality), but plans must be held loosely, trusting in God's support and guidance (surrender).
    • The Postponement of a Dream: Dusty shared the difficult but necessary decision to postpone her in-person "Company Retreat" to maintain focus and capacity for established clients and mastermind participants.
    • Foundational Elements: Dusty emphasizes four key business foundations: a website, strategic planning, brand messaging, and brand visuals.
    • Four Growth Essentials: For business growth, focus on these four items:
    1. A Visibility Platform
    2. A Nurture Platform (like a podcast)
    3. An "Easy Yes" low-ticket offer
    4. A Primary or "Bread and Butter" offer
    • Action Over Perfection: Entrepreneurs should avoid the "paralyzing effect of perfectionism" and the pressure to automate everything from day one. Much is learned by taking action and beginning the work.
    • Simple Systems: Systems are simply "the way you get the thing done." They don't always require complicated automation; they can be simple, repeatable rhythms implemented to reduce the biggest friction points in a business.
    • Early Automation Priority: The first automation should be focused on gathering testimonials and reviews. Dusty also recommends a follow-up check-in 2.5 to 3 months post-offboarding for rebooking and long-term feedback.

    🫶🏻 Connect with Dusty:

    Follow on Instagram

    View her website

    🫶🏻 Stay updated with all things Flourish Foundry:

    Follow on Instagram

    View our website

    Music: "Great podcast intro (both short and long version included)" by Lundstroem. Licensed under a Creative Commons Attribution 4.0 International License.

    🫶🏻 Stay updated with all things Flourish Foundry:

    Follow on Instagram

    Join the email list

    View our website


    Music: "Great podcast intro (both short and long version included)" by Lundstroem. Licensed under a Creative Commons Attribution 4.0 International License.

    https://freemusicarchive.org/music/lundstroem/songs-for-leona/great-podcast-intro-both-short-and-long-version-included/

    Hosted on Acast. See acast.com/privacy for more information.
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    35 mins
  • S2 E04: How to Customize a Showit Website Template (And Finally Launch Your Site Without Overwhelm)

    S2 E04: How to Customize a Showit Website Template (And Finally Launch Your Site Without Overwhelm)
    Dec 16 2025

    So you bought a website template on Black Friday.


    It was beautiful.


    It felt doable.


    And now… weeks later… your Instagram bio still says “website coming soon.”


    First of all—take a breath. This is so completely normal.


    In this episode of The Flourish Foundry Podcast, I’m walking you through exactly how to customize a Showit website template strategically, not just aesthetically—so you can stop feeling stuck and finally move toward launching with confidence.


    As women and business owners, we often feel the pressure to do it all ourselves—to prove we’re capable, committed, and serious about our business. If that’s you, this episode is here to come alongside you with clarity, structure, and encouragement.


    Take the quiz 📣


    🫶🏻 Stay updated with all things Flourish Foundry:


    Follow on Instagram


    Join the Email List


    Music: "Great podcast intro (both short and long version included)" by Lundstroem. Licensed under a Creative Commons Attribution 4.0 International License.

    🫶🏻 Stay updated with all things Flourish Foundry:

    Follow on Instagram

    Join the email list

    View our website


    Music: "Great podcast intro (both short and long version included)" by Lundstroem. Licensed under a Creative Commons Attribution 4.0 International License.

    https://freemusicarchive.org/music/lundstroem/songs-for-leona/great-podcast-intro-both-short-and-long-version-included/

    Hosted on Acast. See acast.com/privacy for more information.
    Show More Show Less
    8 mins
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