Host Abi Johansson sits down with Dusty Hegge, a discipleship-first business consultant, operations strategist, and the founder of the "The Percolator" mastermind program. They dive into the essential balance of intentionality (strategic planning and systems) and surrender (trusting God's plan) for Christian entrepreneurs. Dusty shares her hard decision to postpone a dream event to prioritize current clients, outlines the four foundational essentials for business success, and gives practical advice on building simple, repeatable systems and avoiding the pressure of perfectionistic automation.

Key Takeaways

• Intentionality vs. Surrender: Strategic planning and wise resource stewardship are vital (intentionality), but plans must be held loosely, trusting in God's support and guidance (surrender).
• The Postponement of a Dream: Dusty shared the difficult but necessary decision to postpone her in-person "Company Retreat" to maintain focus and capacity for established clients and mastermind participants.
• Foundational Elements: Dusty emphasizes four key business foundations: a website, strategic planning, brand messaging, and brand visuals.
• Four Growth Essentials: For business growth, focus on these four items:

1. A Visibility Platform
2. A Nurture Platform (like a podcast)
3. An "Easy Yes" low-ticket offer
4. A Primary or "Bread and Butter" offer

• Action Over Perfection: Entrepreneurs should avoid the "paralyzing effect of perfectionism" and the pressure to automate everything from day one. Much is learned by taking action and beginning the work.
• Simple Systems: Systems are simply "the way you get the thing done." They don't always require complicated automation; they can be simple, repeatable rhythms implemented to reduce the biggest friction points in a business.
• Early Automation Priority: The first automation should be focused on gathering testimonials and reviews. Dusty also recommends a follow-up check-in 2.5 to 3 months post-offboarding for rebooking and long-term feedback.

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Music: "Great podcast intro (both short and long version included)" by Lundstroem. Licensed under a Creative Commons Attribution 4.0 International License.

🫶🏻 Stay updated with all things Flourish Foundry:

Follow on Instagram

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View our website

Music: "Great podcast intro (both short and long version included)" by Lundstroem. Licensed under a Creative Commons Attribution 4.0 International License.

https://freemusicarchive.org/music/lundstroem/songs-for-leona/great-podcast-intro-both-short-and-long-version-included/

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