S2 E06: How to Refresh Your Website in 2026 (Without a Full Redesign) cover art

S2 E06: How to Refresh Your Website in 2026 (Without a Full Redesign)

S2 E06: How to Refresh Your Website in 2026 (Without a Full Redesign)

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 I juuuuust finished my first-ever Website Support Days for two clients from about a year and a half ago.I wanted to share how they chose to use their days, the results, and what to expect. This service is new, but based on how it went, I think it's here to stay!3 ways to use a Website Support Day to refresh your site in 2026:1. Update images and service descriptions I recommend doing this quarterly. If you're a client of mine, you have access to tutorials on how to do this. But as entrepreneurs, we know it's not always about capability—it's about time. Even if you can do it, it might take you hours of frustration. You have to decide if swapping images is worth your personal time or if it works better to hire it out.2. Add new service pages After a year and a half, both clients had major business changes and needed their websites to catch up. While it feels scary to spend the money, an outdated website confuses potential customers and costs you WAY more in lost leads than it costs to fix and improve.3. Update the backend for platform updates This isn't super sexy to put in sales copy, but it is important! Since launching these sites, Showit added new button and navigation features. I updated the backend to ensure everything works smoothly with the latest tech, even though it wasn't on their wishlist.This client got her hair and eyelashes done while I was working. Arguably, a better way to spend 4 hours.Now, I can't leave you without something practical to take away. Your website doesn’t always need a full redesign; sometimes it just needs thoughtful updates to bring it back into alignment.Here are 6 high-impact updates you can make today in under an hour:1. Refresh your FAQ section Add three new questions reflecting what customers ask now. Write them the way people actually speak ("How do I…") rather than stiff corporate phrasing. This builds trust and removes friction. Example: Instead of generic pricing questions, a photographer might answer questions about their favorite romantic spots or best lighting times.2. Fix any “Click Here” links Scan your site for vague links like “Read more” and rename them to be specific. Example: Change it to “Download the 2026 Pricing Guide” or “View current offerings.” This improves clarity and accessibility.3. Update your copyright year It’s tiny, but it matters. Make sure your footer reflects © 2026 so your site feels current and cared for.4. Check your welcome email Open the automated email someone receives when they join your list. Does it still sound like you? Does it reflect what you offer today? A warm, relevant welcome sets the tone for everything that follows.5. Update or rotate testimonials If you’ve had recent wins, let them shine. Swap in one or two testimonials that reflect your current work, pricing, or audience. Social proof should evolve as your business evolves.6. Replace one stock photo with a real one Just one. A behind-the-scenes shot, a workspace photo, a headshot—anything real. It instantly makes your site feel more human and trustworthy.None of these take long. But together, they make your website feel aligned, intentional, and supportive of the season you’re in.I hope this gives you a gentle, supportive nudge. As always, press reply if you have any feedback. I'd love to hear from you!🫶🏻 Stay updated with all things Flourish Foundry:Follow on InstagramView our website Music: "Great podcast intro (both short and long version included)" by Lundstroem. Licensed under a Creative Commons Attribution 4.0 International License.🫶🏻 Stay updated with all things Flourish Foundry:Follow on InstagramJoin the email listView our website Music: "Great podcast intro (both short and long version included)" by Lundstroem. Licensed under a Creative Commons Attribution 4.0 International License.https://freemusicarchive.org/music/lundstroem/songs-for-leona/great-podcast-intro-both-short-and-long-version-included/ Hosted on Acast. See acast.com/privacy for more information.
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