If you’ve ever wrapped up a CrossFit, OrangeTheory, or F45 workout, you know the scoreboard moment — everyone posts their time, their reps, their results. It’s motivating, it’s competitive…and sometimes, it’s humbling. But what if instead of letting competition divide us, we used it to collaborate and grow stronger together?

In this episode of The Fitness of Business, we explore how collaboration can be the ultimate growth strategy — in and out of the gym. You’ll learn how to partner with peers in your industry without losing your edge, ways to spot opportunities that elevate everyone, and why lifting others up might just be the fastest way to level up your own business.

Website: Leslieboyce.com

Email: Leslie@thefitnessofbusiness.com

Guest Info: Kathy Waite, Co-Founder of WE Development

Website: www.waiteendurance.com

Socials:

instagram.com/waiteendurance instagram.com/kathytankwaite

The Perfectionist Mindset: Why “Just Right” Conditions Never Come in Business

• Are you waiting for perfect conditions before you...do the thing?

In this episode of The Fitness of Business, we dive into the hidden weight of perfectionism and how it shows up for entrepreneurs. From waiting for “perfect conditions” before starting (whether it’s running again or launching a business idea) to constantly comparing ourselves to where we used to be, perfectionism can feel like discipline…but often keeps us stuck.

I'm joined by Sam Field, therapist, consultant, and founder of Field Therapy, whose work focuses on connection, nourishment, and collective care. Together, they explore:

• Why so many business owners identify as “recovering perfectionists”
• The difference between high standards and paralyzing expectations
• How to spot when perfectionism is serving you—and when it’s sabotaging you
• Practical ways to move forward, even when things aren’t perfect

If you’ve ever found yourself saying “I’ll start when…” or hesitating to launch until everything looks flawless, this conversation will remind you: progress matters more than perfection.

Guest Info: **

Sam Field

Website: samfieldtherapy.com,

Socials: https://www.instagram.com/fieldtherapy/

Email: leslie@thefitnessofbusiness.com

Website: www.leslieboyce.com

IG: www.instagram.com/leslieboyce_

In this episode, we explore why being too close to your business is like trying to coach yourself through a brutal high intensity workout - you can't see your own form breaking down when you're just trying to get through the last round. Discover how seeking feedback from trusted and credible resources, while facing realistic demands (not just what you want to hear), creates the emotional distance needed to make clear, strategic decisions. Learn why removing emotional attachment from your business choices doesn't mean caring less—it means creating space and healthy boundaries for the objectivity that unlocks real opportunity and sustainable growth.

Guest Info

Website:https://www.recentertherapeuticmassage.com/

Socials:

• IG https://www.instagram.com/recenterdenver/

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Submit "Hey, Coach" questions to: Leslie@thefitnessofbusiness.com

Website: www.leslieboyce.com

Episode Description

Brace Yourself! In this episode, we’re talking about why building your business without core values is like training with a weak core — if your foundation is shaky, everything else wobbles too. You might get by for a while, but eventually you’ll stall, struggle, or even have to start over. We’ll cover a simple formula for defining your non-negotiables, why saying “no” creates space for the right “yes,” and how niching down builds the kind of core strength that lets you handle bigger challenges with confidence.

Key Takeaways

• Saying no strengthens your business core, just like bracing your core in fitness
• Your ideal clients will respect your boundaries
• Boundaries = leadership, not rejection
• Scarcity mindset leads to burnout and poor alignment
• Trust your instincts — if it feels off, it probably is

Tips & Ideas

• Write down your business non-negotiables somewhere you’ll see them daily
• Example: I won’t work with someone who puts in less effort than I do — because I’m fully invested, and I can’t carry their results for them
• Twice a year, block two hours to review your list: have any “non-negotiables” slipped?
• If so, course-correct — it’s never too late to reset your foundation

🧠 What I Now Tell My Clients (and What I Wish I’d Known)

If you’re already in too deep:

• Step back and define your ideal boundaries
• Ask yourself: If there were no pushback, what would my policies be?
• Communicate clearly + compassionately
  • “In order to be the most effective [your role], I need to honor these boundaries…”
• Offer alternatives (like office hours or appropriate resources)
• Audit your systems:
  • Is your website current and mobile optimized?
  • Is class/service info easy to find?
  • Are expectations clear?
  • Can updated tech (like a chatbot) take work off your plate?

Send your "Hey, Coach" questions to: Leslie@thefitnessofbusiness.com

In this episode, we explore why rigidly focusing on one outcome is like never varying your workout - you'll plateau and miss strengths you didn't know you had. Discover how regularly measuring results and honestly assessing where you've been, where you are, and what customers actually want creates the flexibility needed for sustainable growth. Learn why strategic pivots aren't abandoning your core - they're using that strong foundation to adapt, scale, and unlock potential that tunnel vision leaves on the table.

My guest is Chelsea Foy. Chelsea is the founder and editor of lifestyle brand Lovely Indeed. Having started in 2010 as a blog, the brand has now expanded to include content creation, speaking engagements, courses, and books. The Lovely Indeed brand is known for its fun, approachable, colorful feel, and focuses on easy ways to add more joy to the everyday.

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Website: www.leslieboyce.com

Email: Leslie@thefitnessofbusiness.com

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Guest Info: Chelsea Foy, Lovely Indeed

Website:https://lovelyindeed.com/

Socials:

• IG www.instagram.com/lovelyindeed

Not every workout is for every body. And not every social media platform is for every business. So, how do you know where you should show up to reach the customers you want?

In today’s episode, we’re talking about why being on every social media platform isn’t a smart strategy, how casting a wide net dilutes your ROI, and how to choose the marketing “workout” that’s right for your business based on your audience and goals.

My guest today is Corine Ingrassia, a content marketing strategist with over 16 years of experience creating content that converts.

She is known for her ability to “see the forest for the trees”—building social-first, personal brands by seamlessly blending creative storytelling with data-driven strategies.

From developing compelling social content to leveraging podcasting as a powerful marketing tool, Corine has helped dozens of entrepreneurs, and industry experts build strong authentic personal brands by crafting content that isn’t just seen or heard—but remembered.

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Website: www.leslieboyce.com

Email: Leslie@thefitnessofbusiness.com

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Guest Info: Corine Ingrassia

Website:www.corineingrassia.com

Socials:

• https://instagram.com/corineingrassia_
• http://linkedin.com/in/corineingrassia

Download the Creating Client Avatar Worksheet here!

Imposter syndrome plagues even the most qualified, educated and experienced of entrepreneurs - it’s not just you! Have you ever walked into a gym, feeling super motivated to workout and then see it’s full of people with rippling six packs lifting obscene and intimidating amounts of weight? It’s completely understandable that you’d feel like an imposter and slip quickly into comparison mode.

In this episode, we confront every entrepreneur's inner critic: that nagging voice asking "Why should people work with me?" and "Am I really qualified for this?" Discover how shifting your mindset to focus on your unique strengths rather than comparing yourself to others, combined with consistently putting in the reps, builds the confidence to speak and operate with genuine authority.

Our guest is Dr. Carolynn Francavilla, board certified physician in Obesity Medicine, founder of Green Mountain Partners for Health and Colorado Weight Care and serves on the Board of Trustees for the Obesity Medicine Association. We discuss her experience with imposter syndrome both as an entrepreneur and how she helps her patients deal with it.

Learn why imposter syndrome fades when you stop measuring yourself against everyone else's business wins and start building your own track record of small, consistent victories.

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Website: www.leslieboyce.com

Email: Leslie@thefitnessofbusiness.com

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Website: www.DrFrancavilla.com

Socials:

• IG https://www.instagram.com/doctorfrancavilla/
• LinkedIn: www.linkedin.com/in/carolynn-francavilla-brown-md-mfoma-dabom-6659079a
• Facebook: https://www.facebook.com/w8careconsulting

The Fitness of Business is a weekly podcast where I help overwhelmed entrepreneurs break free from cycles of second-guessing and train for the entrepreneurial marathon through expert insights, tactical strategies, and real-time coaching from someone who's been in (and is still in) your shoes. Your business IS personal - I'll spot you through the tough sets and help you break through business plateaus so you can thrive, not just survive, your entrepreneurial journey.