Hitting 10,000 steps became an obsession—but what about the health benefits that don't "ding" on your Apple Watch? In this episode, we explore why the most meaningful measures of business success often go uncelebrated and how to stop letting external validation define your worth as an entrepreneur.

If you're working incredibly hard but don't have the flashy wins to show for it, this episode is for you. We dig into the invisible metrics that actually indicate you're building something sustainable: client impact, authentic connections, consistency, and personal growth that never shows up on a P&L statement.

Through personal stories about closing a 9-year gym business and struggling with identity beyond a job title, we challenge the narrow definition of success that social media perpetuates. You'll learn why separating your identity from your business model matters, how to recognize wins that don't come with external validation, and why your "spotters"—the people who really know you—are essential for maintaining perspective.

Submit your Hey Coach questions to: Leslie@thefitnessofbusiness.com

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Make It Yours: From Following the Workout to Programming Your Own, with Dr. Catlin Tucker.

One-size-fits-all approaches dominate corporate gyms and traditional classrooms—not because they work, but because they're easier to manage.

I left my personal training job at a big NYC gym chain because I was tired of cookie-cutter programming, corporate micromanagement, and audits from managers who knew nothing about my clients' goals or injuries. The leap to open my own gym was scary, but necessary—because giving every client the same workout isn't just lazy, it can be dangerous.

My guest, Dr. Catlin Tucker, faces the same battle in education. A bestselling author, TEDx speaker, and 2010 Teacher of the Year, Catlin has written eleven books on blended learning and personalized education. She holds a doctorate in learning technologies from Pepperdine University and trains educators worldwide.

In this episode, we discuss why standardized systems fail diverse learners, what it takes to break free from rigid structures, and how to create more personalized, sustainable, and student-led experiences—whether in the gym or the classroom.

Topics covered: personalized learning, blended learning, student-led education, fitness programming, leaving corporate jobs, entrepreneurship in fitness, educational innovation

Guest Info: Dr. Catlin Tucker

CatlinTucker.com;

X: @Catlin_Tucker,

Insta: @CatlinTucker,

LinkedIn: www.linkedin.com/in/dr-catlin-tucker-7033b531

leslieboyce.com

leslieboyce.substack.com

leslie@thefitnessofbusiness.com

Your network isn't just nice to have — it's your belay partner in business. The higher you climb, the more you need people you trust holding the rope.

In this episode, I sit down with Judy Murdoch, founder of Marketing Root Work, who specializes in helping transformation-focused small business owners connect with their ideal clients through word-of-mouth and referral marketing.

Judy doesn't just cover the nuts and bolts of marketing — she helps entrepreneurs tackle what she calls "shadow gremlins": the scary stories and limiting beliefs that get between you and the business you're meant to build.

If you've been climbing solo or struggling to leverage your network effectively, this conversation will show you how your strongest spotters are already in your corner.

Guest Info: Judy Murdoch, Owner, Marketing Root Work

Newletter: https://judymurdoch.substack.com/

LinkedIn: https://www.linkedin.com/in/judymurdoch/,

https://leslieboyce.substack.com

www.leslieboyce.com

www.instagram.com/leslieboyce_