Your product might be great. Your positioning might be sharp.
But if your branding sucks? You're losing trust—and revenue.

In this episode, we break down the symptoms of bad branding and how they show up in your design, your messaging, your customer acquisition, and even your own confidence as a founder.

You'll learn:
-Why trust is the real bridge between product and sales
-How bad aesthetics create doubt (and drive customers away)
-Why chasing design trends is a branding trap
-How to know if you're replaceable in your market
-What your brand story says about your vision—and your future

Featuring insights from April Dunford, Jason Cohen (WP Engine), and legendary adman Eugene Schwartz, this episode is a crash course in identifying and fixing brand trust issues before they kill your growth.

🎙️ Brought to you by Conversion Factory – product marketing for SaaS founders.

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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco

Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.

Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.

Listen to the show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-factory-floor/id1833579865
Listen to the show on Spotify: https://open.spotify.com/show/3nEG2Ce56mlOq1a9YJqsTE

Phase 3 of SaaS Marketing is all about scaling your wins.
This is where you layer on optimization strategies like CRO testing, upsell flows, expansion revenue paths, referral systems, advanced nurture sequences, and more! It’s not just about getting customers—it’s about growing LTV, deepening loyalty, and multiplying your marketing ROI.

...

The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco

Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.

Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.

Listen to the show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-factory-floor/id1833579865
Listen to the show on Spotify: https://open.spotify.com/show/3nEG2Ce56mlOq1a9YJqsTE

Phase 2 of SaaS Marketing is all about building your base. This includes Sales pages, conversion pages, comparison pages, sales collateral, onboarding flows, email marketing, and more!

...

The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco

Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.

Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.

Listen to the show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-factory-floor/id1833579865
Listen to the show on Spotify: https://open.spotify.com/show/3nEG2Ce56mlOq1a9YJqsTE

Phase 1 of SaaS Marketing is all about Positioning, Branding, and the setting a strong foundation for your startup.

...

The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco

Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.

Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.

Listen to the show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-factory-floor/id1833579865
Listen to the show on Spotify: https://open.spotify.com/show/3nEG2Ce56mlOq1a9YJqsTE

Welcome to Episode 3 of The Factory Floor!
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AI is the hottest trend in tech, but let’s be real—most AI companies suck at marketing. From meaningless jargon and generic branding to overusing “AI” in every sentence, these startups are making the same mistakes that doomed blockchain and Web3.

In this episode, we break down the five biggest problems with AI marketing and what companies should be doing instead:

🚨 1. Vague, Meaningless Positioning – Why AI startups fail to communicate a clear use case.
🎨 2. The Same Boring Visuals – Why every AI brand looks like a clone of OpenAI.
📝 3. Overusing “AI” in Copy & Branding – Stop putting “AI” in your name—it won’t age well.
⚠️ 4. Have We Learned Nothing from Web3? – The dangers of overhyping a tech trend.
🔍 5. AI’s Biggest Marketing Problem: Skepticism – Why customers are getting smarter (and how to earn their trust).

Most AI companies aren’t actually AI companies—they’re just wrappers on top of OpenAI, Anthropic, or Meta’s models. And that’s fine! But if you want to stand out, you need better marketing.

🔹 How can AI startups fix their marketing? We share actionable insights on:
✅ Being transparent about what’s under the hood
✅ Showing real-world value beyond “AI-powered”
✅ Building trust in an industry full of hype

If you’re in SaaS, marketing, or just tired of seeing the same AI clichés everywhere, this episode is for you!

#saas #ai #aimarketing #openai #branding #productmarketing

Discover the Brutal Truth Behind B2B SaaS Marketing Challenges!

Are you struggling to optimize your marketing strategy in today’s competitive B2B SaaS landscape? In this video, we break down insights from Peep Laja’s LinkedIn post, where he surveyed 50 top B2B SaaS CMOs (from companies generating $50M to $1B+ in revenue). Their stark admission? "We're spending more to acquire worse customers."

In this discussion, you'll learn about the top 3 pressing issues that are shaking up the industry:

🚀 1. Increasing Customer Acquisition Costs
Skyrocketing CAC: With SEO in decline and paid channels turning into money pits, acquisition costs are spiraling.
Real-World Challenges: Hear CMOs share how rising costs in PPC, events, and even enterprise new logo acquisition are stretching budgets to the limit.

🚀 2. Pipeline Development Challenges
Faltering Playbooks: Traditional pipeline strategies are no longer delivering, even when budgets are tight.
Lead Generation Woes: Discover why generating solid, qualified business leads has become increasingly difficult in an evolving digital landscape.

🚀 3. The Need for Brand and Marketing Differentiation
Cutting Through the Clutter: With intense market competition, establishing a unique brand identity is more critical than ever.
Strategic Differentiation: Learn how top CMOs are focusing on brand awareness and differentiation to overcome lower-cost alternatives and market noise.
If you're a B2B SaaS marketer or CMO looking to refine your strategy, control acquisition costs, and build a robust pipeline, this video is a must-watch!

Unlock the Secret to a High-Converting Website for SaaS Founders & Product Marketers!

In this episode, we dive deep into the Copy-First vs. Design-First debate and reveal why starting with compelling copy is the ultimate strategy for building a website that truly converts. Learn how to:

Clarify Your Website’s Purpose:
Understand how to communicate your audience’s problem, present your solution, outline actionable steps, and showcase proof of credibility—all through strategic copywriting.

Avoid the Pitfalls of a Design-First Approach:
Discover why leading with aesthetics can lead to vague messaging, endless revisions, and a mismatch between design and function. Using analogies like building a house without blueprints or garnishing a plate without tasting the food, we illustrate why design should support, not drive, your message.

Leverage a Copy-First Strategy:
See how focusing on the copy first creates a logical flow that resonates with your audience. Based on StoryBrand principles and real-world marketing tactics, this approach ensures your website serves as your #1 marketing and sales asset—even if the final design isn’t conventionally “pretty.”

If you're a SaaS founder or product marketer eager to boost conversions and create a website that not only looks good but also sells, this video is for you!

#saas #productmarketing #websitestrategy #webflow #conversionoptimization #marketingtips