Over the last 30 years, software pricing has evolved from on-prem licenses (Software 1.0) → cloud subscriptions (Software 2.0) → and now the era of AI-powered, compute-dependent pricing (Software 3.0). What does that mean for founders, product leaders, and anyone building SaaS today? A LOT.

In this episode, we cover:

-Why freemium is dying in the age of AI
-How compute-heavy AI workloads change your unit economics
-Why SaaS companies may need two pricing models (software access + AI usage)
-The messy world of credits, API calls, and tokens
-How PLG and SLG are merging into a hybrid growth model
-The real risks & opportunities in usage-based and outcome-based pricing
-Whether AI features make SaaS more or less profitable
-How “brand taste” in AI models (GPT vs Claude vs Grok) affects perception and pricing
-Why AI might force even enterprise SaaS to offer playgrounds, demos, and hands-on trials
-A spicy segment on token arbitrage 👀 (Nick’s Dumb Idea of the Week)

Corey breaks down the economics.
Zach unpacks how this impacts product + growth.
Nick asks the questions everyone’s thinking.

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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco

Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.

Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.

You can also listen to the show on Apple Podcasts and Spotify

This is very educational, ok? Please don't flag us

In this episode, we put Corey to the test with a fatherhood quiz on all things babies and childbirth, from meconium to Braxton Hicks contractions and the ring of fire, to gauge just how ready he really is.

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The Breakroom is a show hosted by the three cofounders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Tune into the Factory Floor, our other show, to stay up to date with the changing landscape of the marketing world.

On the Break Room, we just like to chill out and tell stories. Whether you're on your way to work, just passing the time, or stuck somewhere with nothing but an internet connection, tune in. We're here for you, a couple of dudes hanging out.

To support the channel, like and subscribe. It really helps.

You can also listen to the show on Apple Podcasts and Spotify

Maybe you just need an updated logo. Or maybe you need a whole new brand.

How do you spot the difference?

In this episode of The Factory Floor, hosts Nick Loudon, Corey Haines, and Zach Stevens break down rebranding strategies through a structured framework: revolutions, evolutions, and optimizations.

Drawing from Conversion Factory's 73-point brand audit (recently updated to 99 point), Zach explores key visual identity elements like logo functionality, color palettes, typography, icon libraries, brand patterns, and accent elements to assess when a full overhaul is needed versus targeted refinements.

Using real client examples, the discussion covers timelines (2-4 weeks for revolutions, 1-2 for evolutions, immediate for optimizations) and trade-offs, such as preserving brand equity versus accelerating execution.

They dive into strategic triggers for rebranding: positioning shifts, acquisitions and brand architecture, and enterprise requirements for consistent, scalable systems beyond "professional" aesthetics. Additional insights include global expansion challenges (Amazon's custom typeface) and signaling maturity for exits or funding rounds.

Whether you're evaluating brand guidelines, visual consistency, or post-acquisition integration, this rebranding overview equips you to align rebranding with business goals. Listen now for actionable criteria on revolutions versus evolutions, and share your brand audit takeaways in the comments. Subscribe for more on design strategy, creative direction, and marketing operations.

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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco

Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.

Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.

You can also listen to the show on Apple Podcasts and Spotify