Your product might be great. Your positioning might be sharp.
But if your branding sucks? You're losing trust—and revenue.

In this episode, we break down the symptoms of bad branding and how they show up in your design, your messaging, your customer acquisition, and even your own confidence as a founder.

You'll learn:
-Why trust is the real bridge between product and sales
-How bad aesthetics create doubt (and drive customers away)
-Why chasing design trends is a branding trap
-How to know if you're replaceable in your market
-What your brand story says about your vision—and your future

Featuring insights from April Dunford, Jason Cohen (WP Engine), and legendary adman Eugene Schwartz, this episode is a crash course in identifying and fixing brand trust issues before they kill your growth.

🎙️ Brought to you by Conversion Factory – product marketing for SaaS founders.

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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco

Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.

Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.

Listen to the show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-factory-floor/id1833579865
Listen to the show on Spotify: https://open.spotify.com/show/3nEG2Ce56mlOq1a9YJqsTE

Phase 3 of SaaS Marketing is all about scaling your wins.
This is where you layer on optimization strategies like CRO testing, upsell flows, expansion revenue paths, referral systems, advanced nurture sequences, and more! It’s not just about getting customers—it’s about growing LTV, deepening loyalty, and multiplying your marketing ROI.

...

The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco

Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.

Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.

Listen to the show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-factory-floor/id1833579865
Listen to the show on Spotify: https://open.spotify.com/show/3nEG2Ce56mlOq1a9YJqsTE

Phase 2 of SaaS Marketing is all about building your base. This includes Sales pages, conversion pages, comparison pages, sales collateral, onboarding flows, email marketing, and more!

...

The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco

Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.

Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.

Listen to the show on Apple Podcasts: https://podcasts.apple.com/us/podcast/the-factory-floor/id1833579865
Listen to the show on Spotify: https://open.spotify.com/show/3nEG2Ce56mlOq1a9YJqsTE