*This is a rerun of a previously released episode

Geoff Woods is the #1 international bestselling author of The AI-Driven Leader: Harnessing AI to Make Faster Decisions and the founder of AI Leadership and the AI Driven Leadership Collective. As a former Chief Growth Officer of a global company, Geoff brings real-world expertise in using AI to transform how leaders think and make decisions. In this episode, he reveals how AI can serve as a powerful thought partner—enhancing strategic focus, overcoming operational overwhelm, and unlocking breakthrough solutions using his CRIT framework. Tune in to learn how the most effective leaders are leveraging AI to stay ahead in a rapidly evolving business landscape. Today we discussed:

00:00 Start

01:10 Introducing Geoff Woods

01:23 How AI Enhances Leaders Strategic Thinking

03:13 AI as a Thought Partner

04:50 How AI Can Help with Operation Tasks

06:20 Focusing on the 20%

07:56 The C.R.I.T. Framework

13:10 Addressing the AI Culture Shift

16:20 How is AI Changing Decision Making

17:39 What's AI's Role in Leadership

19:26 How to Start Integrating AI Into Your Leadership Practices

This episode is brought to you by Duct Tape Marketing.

Free Resource for Business Owners: If you're feeling overwhelmed by marketing, don't miss our CEO Sara Nay's new 30-minute workshop: The Clarity Engine.
You'll learn a smarter, more strategic approach and get a worksheet to map out your next steps for 2026.

Join the workshop & grab your free worksheet - https://dtm.world/clarity

Give yourself the gift of clarity in 2026!

In The Science of Mindset and Sustainable Success, mindset coach and author Diana Pagano breaks down how neuroscience and neuroplasticity shape our beliefs, habits, and long-term success. She explains why sustainable success isn't about doing more, but about rewiring limiting beliefs, interrupting fear-driven patterns, and aligning your mindset with intentional action. This conversation explores how mindset shifts help entrepreneurs and leaders overcome self-doubt, burnout, and plateaus while creating lasting growth. If you're looking to understand the science behind mindset change and build success without sacrificing fulfillment, this episode offers practical insight and clarity.

Today we discussed:

00:00 Introduction

00:59 Meet Diana Pagano

01:32 Defining 'More' in Mindset

02:31 Rewiring Your Mind

04:45 Privilege & Reality Check

08:14 Fear & Belief Systems

13:11 Success Mindset Coaching

16:29 Client Success Stories

21:03 Universal Strategies

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This episode is brought to you by Duct Tape Marketing.

Free Resource for Business Owners: If you're feeling overwhelmed by marketing, don't miss our CEO Sara Nay's new 30-minute workshop: The Clarity Engine.
You'll learn a smarter, more strategic approach and get a worksheet to map out your next steps for 2026.

Join the workshop & grab your free worksheet - https://dtm.world/clarity

Give yourself the gift of clarity in 2026!

Sara breaks down the 10 essential questions every small business should ask before hiring a marketing agency, consultant, or fractional CMO. From who owns your marketing assets to how results are measured, Sara shares hard-won lessons from 16+ years helping businesses avoid costly mistakes. Learn how to spot red flags, demand transparency, and build a partnership based on strategy—not secrecy. Perfect for anyone ready to own their marketing and stop getting trapped in bad contracts.

Today we discussed:

00:00:00 Introduction

00:02:50 Why Marketing Is Hard

00:04:26 10 Questions Overview

00:05:14 Question 1: Asset Ownership

00:07:20 Question 2: Measuring Success

00:09:11 Question 3: Strategy Alignment

00:11:09 Question 4: Contract Terms

00:12:11 Question 6: Reporting Standards

00:12:23 Question 5: Team Interaction

00:13:04 Question 7: AI Integration

00:15:12 Question 8: Keep Your Team Involved

00:17:48 Question 10: What You'll Learn

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This episode is brought to you by Duct Tape Marketing.

Struggling with marketing chaos?
Our CEO, Sara Nay, has created a free 30-minute workshop, The Clarity Engine, along with a practical worksheet to help you build a marketing system that actually scales.

Ready to finish the year with a clear plan?
Start the workshop & grab your free worksheet - https://dtm.world/clarity

Want a second set of eyes on your strategy?
Sara's offering a few free, year-end review sessions (limited capacity)

Book your strategy call - https://dtm.world/yearend

John breaks down the 7 stages of a complete marketing operating system and why most businesses struggle without one. He explains how the marketing pyramid, business strategy, brand development, and customer experience all work together to create a repeatable, scalable system. You'll learn how to eliminate random tactics, integrate AI into your workflows, and build a structured approach that finally drives consistent results. If you've ever wondered how to build a marketing operating system for your business, this episode gives you the roadmap.

Today we discussed:

00:00 Introduction

01:09 The Marketing Operating System

02:00 Business Chaos and the Marketing Pyramid

04:30 Designing the Marketing Operating System

08:00 The Seven Stages

10:43 Implementation Phases and Next Steps

Rate, Review, & Follow

This episode is brought to you by Duct Tape Marketing.

Struggling with marketing chaos?
Our CEO, Sara Nay, has created a free 30-minute workshop, The Clarity Engine, along with a practical worksheet to help you build a marketing system that actually scales.

Ready to finish the year with a clear plan?
Start the workshop & grab your free worksheet - https://dtm.world/clarity

Want a second set of eyes on your strategy?
Sara's offering a few free, year-end review sessions (limited capacity)

Book your strategy call - https://dtm.world/yearend

*This episode originally aired in August 2025

Michael Aaron Flicker, founder of XenoPsi Ventures and co-founder of the Consumer Behavior Lab with behavioral scientist Richard Shotton, joins John Jantsch to explore how psychology shapes the world's most successful brands. Drawing from their book Hacking the Human Mind, Michael shares insights into the hidden science behind consumer decisions and brand loyalty. Listeners will learn how to apply behavioral science to create more effective campaigns, craft memorable messages, and drive real business growth.

Today we discussed:

00:00 Start
01:03 Meet Michael Aaron Flicker
01:46 Hacking the Human Mind
02:47 Do Brands Know Psychology?
04:05 Challenging Marketing Myths
05:57 Behavioral Science Lab Work
07:43 Apple's iPod Memory Trick
10:41 Why 17 is Magic
12:09 Surprising Brand Psychology
13:37 The Peak-End Rule
16:23 Ethics of Mind Hacking
18:19 Getting Started Guide

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👉 Get Your Free Prompts: https://dtm.world/freeprompts

John talks with Ashley Herd—founder of Manager Method—about why top performers often struggle when promoted into management and what organizations can do differently. Using real-world examples, Ashley breaks down how clear expectations, practical feedback, and better one-on-one conversations can transform team performance. She also shares her "career quilt" approach and a simple framework managers can use to make better decisions. If you want to build confident, effective leaders without burning people out, this conversation delivers the tools and long-tail strategies you need.

Today we discussed:

00:00 Introduction
00:33 Meet Ashley Herd
01:07 Accidental Managers Problem
02:52 The Manager Method
04:38 Training Gap Reality
05:50 Setting Clear Expectations
09:05 Career Quilt Concept
10:43 One-on-One Best Practices
13:08 Pause, Consider, Act
15:40 Coaching vs. Managing
16:53 Simple Management Tips
18:28 HR Perception Myths
19:57 Resources & Templates

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👉 Get Your Free Prompts: https://dtm.world/freeprompts

With over two decades of experience helping small businesses thrive, John dives solo into this episode to explore how AI is revolutionizing the buyer's journey. He breaks down the stages of his signature "Marketing Hourglass" framework and shares how businesses must adapt their strategies in an AI-driven world. Tune in to learn how to future-proof your marketing by aligning with evolving customer behavior, embracing self-service tools, and doubling down on authenticity and trust. Today we discussed:

00:00 Introducing Christine Perkett

00:09 The evolved buyer journey

02:29 Reintroducing the Marketing Hourglass as a flexible customer journey mode

03:43 How AI interrupts and reshapes journey stages like know, like, and trust

04:55 Recommendation engines and the rise of self-service experiences

06:12 The need to rethink SEO: focus on questions, not keywords

06:50 Combining digital efficiency with emotional, human-centered marketing

08:33 The journey is already changing—are you adapting?

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In this episode of the Duct Tape Marketing Podcast, we explore how small businesses can use AI to convert more leads while reclaiming precious time. John Jantsch talks with Rainmaker CEO Joe Gagnon about AI-native sales workflows, 24/7 phone agents, and why automation doesn't have to feel inauthentic. Together they break down how AI can improve inbound conversations, overcome objections, and deliver more predictable growth. Learn how AI tools that help small business owners save time can also create better customer experiences and streamline every step of the sales journey.

Today we discussed:

00:00 Introduction
00:33 Welcome Joe Gagnon
00:57 Reinventing Small Biz Sales
02:41 AI-Native Sales Platform
04:23 Pricing & Access
07:16 Support Challenges
08:34 Sales Meets Support
10:09 Personalization Power
13:26 Customer Use Cases
15:09 Ethics & Constitution
18:06 Getting Started
20:21 Future Outlook

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If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

👉 Get Your Free Prompts: https://dtm.world/freeprompts