John Jantsch talks with Ernie Ross — branding strategist, founder of Ross Rethink, and creator of the Intangence Methodology. They explore how trust, storytelling, and human connection are redefining brand value in an age of AI and skepticism. Discover why authentic storytelling drives emotional connection, how meaning creates market worth, and what the future holds for purpose-driven brands built on trust.

00:00 Introduction
00:33 Meet Ernie Ross
01:10 What Is Intangence?
04:27 Trust as Brand Currency
07:40 AI Can't Replace This
10:56 Storytelling That Connects
13:07 Ethics of Emotion
14:32 Where to Start
16:49 Questioning Reality
18:35 Intangibles Drive Value

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Dr. Julia Garcia is a psychologist, speaker, and author of The Five Habits of Hope: Stories and Strategies to Help You Find Your Way. In this episode, she joins John Jantsch to explore how hope isn't just a feeling—it's a leadership strategy that drives resilience, innovation, and connection. Julia reveals how emotional habits like release, repurposing, and emotional risk-taking can transform workplace culture and empower teams to thrive. Discover how leading with hope can build stronger, more human organizations.

00:00 Start
00:33 Meet Julia Garcia
01:10 Hope as a Habit
02:32 Debunking Hope Myths
04:37 Owning Your Own Story
06:07 Reframing Your Identity
07:47 Fighting Loneliness Together
10:28 Practicing Hope Daily
11:54 Hope in Business Culture
15:06 The Release Exercise
18:17 Realistic vs Unrealistic Hope
20:09 Connect with Julia

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Mark Kingsley is a renowned brand strategist, consultant, and author of Brands in the Age of AI. In this episode, he joins John Jantsch to explore how artificial intelligence is reshaping the foundation of branding—from trust and differentiation to the very nature of human connection. Kingsley challenges marketers to move beyond chasing algorithms and instead use AI as a tool to humanize brands, build authentic emotional connections, and create more meaningful experiences in a rapidly changing digital world.

00:00:00 Introduction
00:00:33 Meet Mark Kingsley
00:01:14 AI vs. Human Branding
00:04:45 Trust in the AI Era
00:08:48 Storytelling That Works
00:14:04 Brand OS Explained
00:16:46 AI's Hidden Limits
00:18:16 Small Business AI Strategy

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John breaks down why your Google Business Profile is now the most powerful tool for local SEO. He explains how Google’s shift toward AI-driven search and zero-click results means your profile has become your new “mini website.” John shares actionable steps to boost visibility, build trust, and turn your Google presence into a steady stream of local leads. Perfect for small business owners ready to thrive in the AI era.

• 00:00 Introduction
• 00:32 Rethinking Publishing on Rented Land
• 02:06 Google Business Profile is Prime Real Estate
• 06:30 E-E-A-T, Structured Data, and Staying Active
• 11:56 What to Post on Your GBP Every Week
• 14:45 Optimizing for AI
• 18:11 4 Week Audit and Action Plan

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Eva Gutierrez is the founder of ThinkWithAI.com and a leading educator on practical AI adoption for business leaders. With a background in behavioral science and communication, she helps organizations integrate AI into decision-making, recruiting, and daily workflows. In this episode, Eva and John explore how to build your AI team task by task, reframing AI as a hired teammate rather than a tool. Learn how to create a hybrid intelligence system that enhances productivity and empowers human potential.

• 00:00 Introduction
• 00:33 Meet Eva Gutierrez
• 01:21 Think Task-by-Task AI
• 06:01 AI Changes Your Org Chart
• 10:00 Hybrid Intelligence Explained
• 18:49 Let AI Recruit AI
• 22:16 Connect with Eva

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Bestselling author and leadership expert Robert Glazer, founder of Acceleration Partners and creator of the popular Friday Forward newsletter, joins John Jantsch to discuss his latest book, The Compass Within: A Story About the Values That Guide Us. In this episode, Robert shares a practical framework for identifying and living your true core values—turning them from vague ideals into actionable principles. Listeners will learn how to align their life, leadership, and decisions around authentic, measurable values that drive real growth.

00:00 Introduction
00:53 Reintroducing Robert Glazer
01:53 Personal vs Company Values
03:08 Why Write a Parable?
05:18 Making Values Actionable
08:15 Where Values Come From
12:01 Values and Leadership
15:41 Company Alignment & Core Values
18:45 Values in Business: Case Studies
22:40 Where to Find the Book

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Don Yaeger is a New York Times bestselling author, leadership expert, and sought-after speaker known for distilling the habits of world-class performers. In this episode, Don joins John Jantsch to discuss The Science of Momentum and reveal how leaders can intentionally create and sustain it. Drawing from insights across sports, business, and the military, Don shares a proven framework for transforming small moments into lasting success. Listeners will learn how to engineer momentum, build belief, and ignite winning team cultures.

00:00 Introduction
00:32 Meet Don Yaeger
01:10 Sports Clichés Welcome
01:27 Super Bowl Sparked This Book
02:56 Engineering Momentum
07:23 Momentum Killers
12:04 Measuring Momentum
16:16 Research Across Industries
17:57 Weekly Truth-Telling Habit

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Todd Sattersten, publishing veteran and CEO of Bard Press, joins John Jantsch to discuss his latest project, 100 Books for Work and Life. Todd has helped launch bestsellers like The One Thing and The Gift of Struggle, and brings decades of insight into what makes a book truly transformative. In this episode, he shares how the right book at the right time can shape careers, improve leadership, and create lasting success in both business and life.

Today we discussed:

00:00 Introduction
00:53 Meet Todd Satterson
01:35 How Todd Pick Books
03:42 Most Impactful Books
08:15 Todd's Research Process
10:28 Hidden Book Gems
12:04 Timeless Business Classics
13:52 Old Books, New Relevance
15:29 Reading with Purpose
19:16 Starting Fresh & Relationships
20:29 Summaries vs. Full Books
21:39 Top 3 for Young Entrepreneurs

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