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The Duct Tape Marketing Podcast

The Duct Tape Marketing Podcast

By: John Jantsch
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Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!© John Jantsch. All rights reserved. Economics Marketing Marketing & Sales
Episodes
  • How to Reduce Taxes and Build Real Wealth
    Feb 12 2026

    What if your biggest expense isn't your mortgage, but your income tax? In this episode, John Jantsch sits down with Jack Ojo, founder of Ojo Wealth Strategies and author of Two Smart to Be an Umpire, to break down how small business owners can legally reduce taxes and build real wealth. They cover how to reduce taxes as a small business owner, when to choose S corp vs LLC for tax savings, defined benefit pension plans for high income earners, Roth conversion strategies, and why maxing out your 401k still matters. If you're an entrepreneur looking for smarter tax planning strategies that protect against worst-case scenarios while accelerating long-term wealth, this episode delivers practical, actionable advice.

    Today we discussed:

    00:00 From Umpire to Wealth Advisor

    03:07 Reinventing After a Career Setback

    06:52 Biggest Tax Myths Business Owners Believe

    10:30 What to Do After a Banner Revenue Year

    12:57 Salary vs Distributions Explained

    14:35 Multi-State Employees and Tax Strategy

    16:36 Why 401k Plans Still Win

    18:31 Paying Your Kids Through Your Business

    21:07 How to Connect with Jack

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    Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

    👉 Get Your Free Prompts: https://dtm.world/freeprompts

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    22 mins
  • Rethinking Workflows in the Age of AI
    Feb 11 2026

    AI is moving fast but most organizations were never built for this kind of speed. John sits down with Stephen Wunker to explain why simply adding AI tools is not enough. They explore how to redesign business processes, identify golden workflows, and build an AI infused organization with strong governance and data foundations. You will learn how distributed intelligence, experimentation, and leadership alignment can unlock real productivity gains and smarter decisions across your company.

    Today we discussed:

    00:00 The Octopus AI Model

    04:20 AI Risks and Data Guardrails

    08:16 Golden Workflows

    13:22 The Three Hearts of AI

    15:31 Super Intelligent Firms

    17:04 AI Marketing Agility

    19:02 Rethinking Work With AI

    21:04 Where to Learn More and Connect

    Rate, Review, & Follow

    If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

    Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

    👉 Get Your Free Prompts: https://dtm.world/freeprompts

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    22 mins
  • Selling Outcomes Instead of Services
    Feb 5 2026

    Businesses don't win by selling more features or even better experiences anymore. In this episode, Joe Pine explains why the real value today comes from selling outcomes and guiding customers toward meaningful transformation. We unpack the transformation economy, how it differs from the experience economy, and why charging for outcomes changes pricing, guarantees, and business models. You will learn how both B2B and B2C companies can productize transformation, align messaging with real results, and help customers become who they want to be.

    Today we discussed:

    00:00 Why Transformation Matters Now

    11:43 Productizing Transformation

    14:00 Pricing and Outcome-Based Models

    16:48 Messaging Around Who Customers Become

    20:16 How to Start a Transformation Strategy

    24:28 Connect With Joe

    Rate, Review, & Follow

    If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.

    Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

    👉 Get Your Free Prompts: https://dtm.world/freeprompts

    Show More Show Less
    25 mins
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