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The Duct Tape Marketing Podcast

The Duct Tape Marketing Podcast

By: John Jantsch
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 Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!© John Jantsch. All rights reserved. Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • Turn Slow Times Into Sales

    Turn Slow Times Into Sales
    Jul 10 2025
    Alex Goldfayn is a three-time Wall Street Journal bestselling author and one of the world’s most sought-after sales speakers. He’s the CEO of The Revenue Growth Consultancy, helping B2B companies generate millions in organic sales growth every year. In this episode, Alex reveals how to Outgrow your competition by transforming reactive teams into proactive market leaders. Tune in to discover simple, powerful actions to win more business, build lasting customer trust, and outsell even in tough times. Today we discussed: 00:00 Introducing Alex Goldfayn 00:50 Transforming From Reactive to Proactive 02:56 Being Proactive Is a Necessity 04:46 Avoiding Rejection 06:28 Showing Up When Nothing is Wrong 07:45 The COPE Methodoligy 09:03 People Just Want to Be Helped 11:16 Swinging the Bat 15:54 Reminding the Customer 16:35 How Can Non-Sales Employees Be Proactive 18:20 How To Integrate a Proactive Mindset Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts
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    24 mins
  • How to Adapt, Thrive, and Stay Human in an AI-Driven World

    How to Adapt, Thrive, and Stay Human in an AI-Driven World
    Jul 9 2025

    We are diving into the future of marketing in 2025 with Sara Nay, CEO of Duct Tape Marketing. Together, we discuss how AI is reshaping the marketing landscape and why blending cutting-edge technology with timeless human elements, like emotional intelligence and storytelling, is key to staying ahead. John shares actionable insights on hyper-personalization, defining your brand voice, and building trust in a world of automation. Learn how to adapt, thrive, and create authentic connections in an AI-driven world!

    Today we discussed:

    • [00:00] Opening
    • [01:15] AI vs Previous Tech Excitement
    • [03:25] Approaching AI Strategically
    • [05:02] Adopting the Right Mindset Around AI
    • [10:47] The Human Element Stands Out
    • [13:04] Importance of Storytelling for Your Brand
    • [13:49] AI's Impact on Marketing
    • [16:08] The Future of Personalization
    • [18:55] Marketing Focus for 2025

    Rate, Review, & Follow

    If you liked this episode, please rate and review the show. Let us know what you loved most about the episode.


    Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today!

    👉 Get Your Free Prompts: https://dtm.world/freeprompts
    Show More Show Less
    23 mins
  • How to Think Strategically About AI Tools

    How to Think Strategically About AI Tools
    Jul 3 2025
    Dan Sanchez is an AI marketing strategist, consultant, and creator of the AI-Driven Marketer podcast. He’s a leading voice in the intersection of artificial intelligence and marketing strategy, helping businesses harness AI for content creation, automation, and growth. In this episode, Dan shares how marketers can think strategically about AI tools like ChatGPT—using them not just to automate tasks, but to enhance problem-solving, productivity, and creative strategy. Tune in to learn how to cut through the noise, avoid overwhelm, and make AI your most valuable co-pilot in the ever-evolving world of marketing. Today we discussed: 00:00 Opening 00:09 Introducing Dan Sanchez 01:57 Approaching AI Strategically 04:04 Creating New Things with AI 06:36 Evolution of AI Prompting 08:50 Humans Changing Role in Marketing 11:38 Developing Skills vs Delegating Tasks 13:51 AI Agents Affect on Marketing 17:50 Advice on Using Deep Research More About Dan Sanchez: Check out Dan Sanchez's Website: https://danchez.com Connect with Dan Sanchez on LinkedIn: https://www.linkedin.com/in/digitalmarketingdan/ Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts
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    25 mins

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