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If you’re a video agency owner doing $250k a year but still spending 70 hours a week in an edit suite, you don't have a business, you have a high-paid job. You are stuck in the "Technician Trap," trading your life for deliverables while clutching onto "creativity" as your profit margins bleed out.

In this episode, Den breaks down why the most "passionate" filmmakers are often the ones struggling to pay rent. We’re moving past the "AI is the enemy" noise and looking at the cold, hard business logic of scaling.

If a heart surgeon mopped the floors of the operating room, the hospital would go bankrupt. So why are you still opening Premiere Pro?

Here’s what you’ll discover:

• The $250k Dead Zone: Why this specific revenue marker is where most agencies fail to scale.
• The Surgeon’s Logic: Reframing your value from "the guy with the camera" to the Architect of the result.
• The AI Tech Stack: A 3-phase framework to automate the "grunt work" and reclaim 30+ hours a week.
• The Math of Profitability: Why a 70% margin at $1,000/hr beats an 80% margin at $100/hr every single time.
• The Ego Tax: How your obsession with "authenticity" and "the tools" is actually a bottleneck for your team.

Stop being the janitor of your business. It’s time to take the CEO chair.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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If you’re a video production owner doing six figures but feeling stuck, it’s because you’re caught in the Technician Trap. You are selling "tasks," such as the lighting, the focus, and the edit, which puts you in a direct race to the bottom against a machine that doesn't sleep and doesn't charge.

In this episode, Den reveals why AI is actually the best news for your pricing in a decade, provided you know how to pivot. We break down the Certainty Framework, which is the exact strategy used to help 178+ production companies move from the "Commodity Bucket" to the "Consultancy Bucket" and scale past the $250k glass ceiling.

Here’s what you’ll discover:

• The Commodity Trap: Learn why your "human camera" mindset is currently your biggest liability.
• The Certainty Framework: Explore the three pillars, Diagnosis, Strategic Alignment, and Accountability, that justify $10,000 to $20,000 fees.
• Brand Safety: Understand why high-level CEOs are terrified of "AI slop" and why they view your high fee as an insurance policy.
• The AI Objection Script: Get the exact words to say when a prospect asks why they shouldn't just use Sora or Runway to save $15k.
• The 2026 Filter: Discover why the next 12 months will replace technicians but allow strategic partners to scale.

Stop being the "video guy" and start being the CEO of a strategic consultancy.

Ready to scale? Take the free Video Business Scale Quiz at denlennie.com.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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The creative middle class is dying. While most video production owners are panic-selling their gear because of AI slop, a small group of creators is using this chaos to scale past the million-dollar mark.

If your business model is built on "we shoot on 4k cameras and use Premiere Pro," you have become a commodity. In the age of AI, commodities go to zero. Fast.

In this episode, Den Lennie breaks down the Human-Only moat you need to build to stay relevant and move from a Video Guy to a Strategic Partner before the floor falls out from under your production house.

Here is what you’ll discover:

• The Canary in the Coal Mine: Why the bloodbath in photography is the ultimate warning for video production.
• The Integrity Moat: How to become the guardian of your client's brand authenticity in a world of fake content.
• Outcome over Output: Why charging for brand films is losing you money, and what you should be charging for instead.
• Efficiency Arbitrage: The secret to using AI internally to slash production time by 50% without lowering your prices.
• The Mindset Shift: Why scaling beyond $250k is 10% gear and 90% psychology.

Stop making videos and start building a business.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

Working harder but still stuck?

Most video production companies plateau around $250K to $500K because the structure that built the business can’t scale it.

In this episode, I break down the five stages of production company growth and explain how to identify where you are right now.

You’ll learn:

• Why effort stops working after a point
• The five-stage staircase to scale
• What each transition requires
• How to remove yourself as the bottleneck

If you want clarity on your next move, this episode will give you the framework.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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Most production companies believe hiring locally is the ethical choice. In reality, it is often the reason growth stalls.

In this episode, I break down the real cost of onshore-only hiring and why offshore teams are one of the biggest leverage points for scaling without burnout.

You will learn:

• Why $80K hires really cost closer to $95K
• How offshore pay works ethically
• The proxy workflow that solves file transfer
• How to build loyal long-term offshore teams

If you want to move from $250K to $500K without destroying your lifestyle, this episode lays out the shift.

Subscribe and follow for weekly insights.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

Most video production companies are quietly bleeding money on storage.

In this episode, Den breaks down the hidden costs of cloud storage, why keeping every client file destroys margins, and the simple system professionals use instead.

You’ll learn:

• Why cloud storage is a long-term trap
• The three-tier storage system that works
• How LTO tape protects data without subscriptions
• A six-month archive policy for clients
• How to turn storage into recurring revenue

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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Your biggest clients will always leave. The mistake most video business owners make is assuming loyalty lives with one person.

In this episode, I break down a real client loss triggered by a resignation and show why this happens even when your work is strong.

You will learn:

• Why client loss is structural, not personal
• The three relationship layers that protect revenue
• How champions leaving exposes hidden risk
• Simple moves to client-proof your business

If you want clients that survive change, this episode will give you the framework.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

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If your cash flow feels tight, the problem started months ago. Most video businesses only think about sales when things go quiet, and by then, it is already too late.

In this episode, Den explains how the 90-day rule impacts your revenue, why most follow-ups fail, and how pricing based on hours keeps owners stuck.

You will learn:

• Why your pipeline is the real problem
• The follow-up line that revives stalled deals
• How isolation leads to undercharging
• Why value pricing changes everything
• The discipline that prevents feast and famine cycles
  
  

If you want predictable revenue without discounting your work, this episode gives you the roadmap. Subscribe so you never miss a weekly coaching breakdown.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie