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If you’re a video agency owner doing $250k a year but still spending 70 hours a week in an edit suite, you don't have a business, you have a high-paid job. You are stuck in the "Technician Trap," trading your life for deliverables while clutching onto "creativity" as your profit margins bleed out.

In this episode, Den breaks down why the most "passionate" filmmakers are often the ones struggling to pay rent. We’re moving past the "AI is the enemy" noise and looking at the cold, hard business logic of scaling.

If a heart surgeon mopped the floors of the operating room, the hospital would go bankrupt. So why are you still opening Premiere Pro?

Here’s what you’ll discover:

• The $250k Dead Zone: Why this specific revenue marker is where most agencies fail to scale.
• The Surgeon’s Logic: Reframing your value from "the guy with the camera" to the Architect of the result.
• The AI Tech Stack: A 3-phase framework to automate the "grunt work" and reclaim 30+ hours a week.
• The Math of Profitability: Why a 70% margin at $1,000/hr beats an 80% margin at $100/hr every single time.
• The Ego Tax: How your obsession with "authenticity" and "the tools" is actually a bottleneck for your team.

Stop being the janitor of your business. It’s time to take the CEO chair.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

If you’re a video production owner doing six figures but feeling stuck, it’s because you’re caught in the Technician Trap. You are selling "tasks," such as the lighting, the focus, and the edit, which puts you in a direct race to the bottom against a machine that doesn't sleep and doesn't charge.

In this episode, Den reveals why AI is actually the best news for your pricing in a decade, provided you know how to pivot. We break down the Certainty Framework, which is the exact strategy used to help 178+ production companies move from the "Commodity Bucket" to the "Consultancy Bucket" and scale past the $250k glass ceiling.

Here’s what you’ll discover:

• The Commodity Trap: Learn why your "human camera" mindset is currently your biggest liability.
• The Certainty Framework: Explore the three pillars, Diagnosis, Strategic Alignment, and Accountability, that justify $10,000 to $20,000 fees.
• Brand Safety: Understand why high-level CEOs are terrified of "AI slop" and why they view your high fee as an insurance policy.
• The AI Objection Script: Get the exact words to say when a prospect asks why they shouldn't just use Sora or Runway to save $15k.
• The 2026 Filter: Discover why the next 12 months will replace technicians but allow strategic partners to scale.

Stop being the "video guy" and start being the CEO of a strategic consultancy.

Ready to scale? Take the free Video Business Scale Quiz at denlennie.com.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie

Send us a text

The creative middle class is dying. While most video production owners are panic-selling their gear because of AI slop, a small group of creators is using this chaos to scale past the million-dollar mark.

If your business model is built on "we shoot on 4k cameras and use Premiere Pro," you have become a commodity. In the age of AI, commodities go to zero. Fast.

In this episode, Den Lennie breaks down the Human-Only moat you need to build to stay relevant and move from a Video Guy to a Strategic Partner before the floor falls out from under your production house.

Here is what you’ll discover:

• The Canary in the Coal Mine: Why the bloodbath in photography is the ultimate warning for video production.
• The Integrity Moat: How to become the guardian of your client's brand authenticity in a world of fake content.
• Outcome over Output: Why charging for brand films is losing you money, and what you should be charging for instead.
• Efficiency Arbitrage: The secret to using AI internally to slash production time by 50% without lowering your prices.
• The Mindset Shift: Why scaling beyond $250k is 10% gear and 90% psychology.

Stop making videos and start building a business.

Mentoring options : www.denlennie.com

Connect with Den on Instagram: https://www.instagram.com/den_lennie