Episodes

  • Double Your ROAS Without Touching Your Ads
    Dec 10 2025

    Kirby and Jon talk all things CRO and dig into the specifics of 3 tests run at Cotopaxi. Yes. You can double your ROAS without touching your ads, listen in to find out how Kirby did it.

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    15 mins
  • The Art & Science Of Brand With Karlsen Termini Of Birddogs
    Nov 19 2025

    Karlsen and Jon discuss how Birddogs evolved from transactional messages to brand-building retention machines. Karlsen details the content and creative changes that moved the needle the fastest, practical ways any brand can “wade into the water” — even if your emails are still mostly transactional & simple lifecycle frameworks that boost revenue without increasing ad spend.

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    21 mins
  • A More Nuanced View Of LTV With JJ Reynolds
    Oct 22 2025

    JJ and Jon discuss segmentation of LTV, and common mistakes merchants make when trying to increase LTV without appropriate bounds.

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    18 mins
  • How iOS26 Impacts Your Digital Marketing
    Oct 6 2025

    Jon goes over the latest changes from iOS26 with respect to behavioural tracking and click ids. He then talks about why there was so much confusion, and about what's likely to come in the future from Apple's privacy protection.

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    10 mins
  • Common Sense AI Ad Buying With Shawn McCarthy
    Sep 24 2025

    Jon and Shawn explore the evolution of AI in ad buying and its impact on marketing strategies. They discuss the balance between machine learning and human input in platforms like Meta and Google, highlighting the shift from manual strategies to automated systems. The conversation delves into the challenges of targeting niche markets and the importance of strategic top-of-funnel campaigns in the age of AI-driven advertising.

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    19 mins
  • This Is How Cookies Impact Your Marketing Spend
    Sep 20 2025

    Larry & Jon delve into the intricacies of cookie tracking and its pervasive impact on online marketing. They explore how cookies are used to track user behavior and the challenges posed by their deletion. The discussion highlights the implications for ad optimization and the necessity for innovative solutions to maintain effective digital advertising strategies.

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    12 mins
  • Scaling Secrets With Sanjay Jenkins
    Sep 12 2025

    Sanjay and Jon talk about simple funnel hacks and scaling secrets.

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    25 mins
  • The History of Anonymous Online Identity
    Sep 5 2025

    In this Episode Larry and Jon discuss the history of anonymous id, competitors, pitfalls, where the industry has been, and where it's going. We also discuss how anonymous id tools can help e commerce merchants IF they work as promised.

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    22 mins