The Art & Science Of Brand With Karlsen Termini Of Birddogs
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The Art & Science Of Brand With Karlsen Termini Of Birddogs
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About this listen
Karlsen and Jon discuss how Birddogs evolved from transactional messages to brand-building retention machines. Karlsen details the content and creative changes that moved the needle the fastest, practical ways any brand can “wade into the water” — even if your emails are still mostly transactional & simple lifecycle frameworks that boost revenue without increasing ad spend.
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