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The CustomersAI Podcast

The CustomersAI Podcast

By: Larry Kim
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About this listen

 Conversations on signal, anonymous online identity and maximizing email platform and ad platform performance.© CustomersAI 2025 Economics
Episodes
  • Double Your ROAS Without Touching Your Ads

    Double Your ROAS Without Touching Your Ads
    Dec 10 2025

    Kirby and Jon talk all things CRO and dig into the specifics of 3 tests run at Cotopaxi. Yes. You can double your ROAS without touching your ads, listen in to find out how Kirby did it.
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    15 mins
  • The Art & Science Of Brand With Karlsen Termini Of Birddogs

    The Art & Science Of Brand With Karlsen Termini Of Birddogs
    Nov 19 2025

    Karlsen and Jon discuss how Birddogs evolved from transactional messages to brand-building retention machines. Karlsen details the content and creative changes that moved the needle the fastest, practical ways any brand can “wade into the water” — even if your emails are still mostly transactional & simple lifecycle frameworks that boost revenue without increasing ad spend.
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    21 mins
  • A More Nuanced View Of LTV With JJ Reynolds

    A More Nuanced View Of LTV With JJ Reynolds
    Oct 22 2025

    JJ and Jon discuss segmentation of LTV, and common mistakes merchants make when trying to increase LTV without appropriate bounds.
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    18 mins
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