If you’re a creative‑entrepreneur who feels overwhelmed by social media, this episode is for you. Erin Madeley and social‑media expert Ronnie break down a simple, four‑hour‑a‑week plan that anyone can follow.

What you’ll learn in minutes:

Pick just two platforms: choose the ones where your audience hangs out (Instagram for most, TikTok for younger folks, Facebook for older shoppers). Post twice a week: one Reel to attract new people, one carousel/post to keep current followers engaged. Hook your Reel fast: grab attention in the first 3 seconds with a visual or a quick line. Do a daily story: 5‑minute raw, behind‑the‑scenes clip that boosts clicks and conversation. Spend 10 minutes a day engaging: like, comment, and scroll on other accounts to show the algorithm you’re a real person. Use smart captions & locations: write SEO‑friendly text instead of loading up on hashtags, and tag your city or market. Batch & schedule: two hours each week can create a month’s worth of content using Instagram’s built‑in scheduler or Meta Business tools.

Grab a coffee, get comfortable, and learn how to turn a few hours each week into a social‑media engine that grows your creative business. Let’s dive in!

Welcome to the very first episode of the Creative Business Community Podcast! Meet your hosts, learn what we are all about and join us to help grow your creative business.

Erin  and Ronnie kick off the inaugural episode of the Creative Business Community (CBC) Podcast, explaining why they’re passionate about helping makers, designers, artists and small‑business owners thrive. Erin recounts almost ten years of running her business, consulting under the Erin Madeley banner, buying Perth Upmarket and re‑branding the consultancy to MarketLife. Ronnie shares her shift from a decade‑long legal career to market‑staff work, scrapbooking, Instagram growth and now a working in the social‑media and content‑creation role of MarketLife.

Both agree that many creatives launch products without the essential business know‑how. They have the passion and the product, but lack the fundamentals of finance, marketing and systems. CBC will plug that gap with weekly topics such as SEO optimisation, Instagram Reels, and website building, plus in‑person workshops, recorded sessions, downloadable guides and a podcast that doubles as blog content to help creatives thrive.

They also flag the unique challenges of mixing friendship, family and work, stressing the need for clear boundaries while championing a “community‑over‑competition” ethos. CBC aims to create a supportive hub where creative entrepreneurs can learn, collaborate and build financially viable ventures.

Join them on the Creative Business Community Podcast Journey!

This week's Creative Business Shoutout is Spectrum Hair by Lexi! You can find them on Instagram: https://www.instagram.com/spectrum_hair_by_lexi/ or Facebook: https://www.facebook.com/profile.php?id=100094431018937