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In Conversation with Sally Victoria Couture

In Conversation with Sally Victoria Couture

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This week on the Creative Business Community Podcast, Erin chats with Perth-based bridal designer Sally of Sally Victoria Couture. From market stalls to her first custom wedding gown, Sally shares how a love of beading, corsetry and craftsmanship evolved into a couture brand built for modern brides—and a business designed to flex around life as a mum.

We cover her rebrand to a more scalable, sale-ready identity, why she keeps production in-house for quality and uniqueness, and how she’s expanding with virtual appointments for East Coast brides.

Sally lifts the veil on her process—sketch-to-toile-to-final with six to seven fittings and total transparency—plus the systems that keep creativity and business in balance, from time-blocking to carving out protected “play” time. She talks pricing and worth, defining her ideal client avatar, finding the right mentors, and the pinch-me moment of seeing her gowns on the Brownlow red carpet.

Connect with our guest! Find Sally Victoria Couture: Website: https://www.sallyvictoriacouture.com/ Instagram: @sallyvictoriacouture Facebook: @sallyvictoriacouture

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