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The Creative Business Community Podcast

The Creative Business Community Podcast

By: Creative Business Community
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About this listen

The Creative Business Community Podcast, hosted by Erin Madeley, is all about giving creative business owners a platform to share their stories, insights, and lessons learned. Each episode dives into the realities of running a creative business, uncovering both the inspiring successes and the challenges behind the scenes.

Alongside guest interviews, the podcast tackles common misconceptions in business—breaking them down with practical advice and clear answers to help creative entrepreneurs make informed decisions. The goal is to provide listeners with both relatable experiences and actionable takeaways they can apply in their own businesses.

At its heart, the podcast reflects the Creative Business Community’s mission: to empower and support creative entrepreneurs by fostering collaboration, learning, and growth. It’s a space to nurture creativity, encourage business excellence, and build a sustainable community where business owners feel equipped, inspired, and connected.

Copyright 2026 All rights reserved.
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Episodes
  • The Unsexy Essential: Protecting Your Small Business
    Feb 19 2026

    In this episode, Erin and Ronnie kick off from their new studio — our first video episode on YouTube — and tackle a decidedly unsexy but critical topic: insurance for creative businesses.

    We demystify what you actually need depending on how you work — whether you’re a market stallholder, maker, workshop host, hairdresser or service provider. We chat about why insurance is about peace of mind, not fear. You’ll hear how to run a quick risk assessment, what public liability typically covers (and why $10m is standard at Aussie markets), when product liability matters (especially for food, children’s toys and skincare), and the role of contents/equipment cover, workers’ compensation, income protection and professional indemnity.

    We unpack one‑off event cover vs getting your own policy, why sole traders can be personally liable, how an insurance broker can save time, and the importance of updating cover as your business evolves. Plus, a nudge to review your policy today and a heartfelt shout‑out for this weeks Creative Business Spotlight.

    Creative Business Spotlight:

    Elia Balms and Blends Website: https://eliabalmsandblends.com.au/ Instagram: @eliabalmsandblends Facebook: Elia Balms and Blends

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    29 mins
  • In Conversation with Sally Victoria Couture
    Feb 16 2026

    This week on the Creative Business Community Podcast, Erin chats with Perth-based bridal designer Sally of Sally Victoria Couture. From market stalls to her first custom wedding gown, Sally shares how a love of beading, corsetry and craftsmanship evolved into a couture brand built for modern brides—and a business designed to flex around life as a mum.

    We cover her rebrand to a more scalable, sale-ready identity, why she keeps production in-house for quality and uniqueness, and how she’s expanding with virtual appointments for East Coast brides.

    Sally lifts the veil on her process—sketch-to-toile-to-final with six to seven fittings and total transparency—plus the systems that keep creativity and business in balance, from time-blocking to carving out protected “play” time. She talks pricing and worth, defining her ideal client avatar, finding the right mentors, and the pinch-me moment of seeing her gowns on the Brownlow red carpet.

    Connect with our guest! Find Sally Victoria Couture: Website: https://www.sallyvictoriacouture.com/ Instagram: @sallyvictoriacouture Facebook: @sallyvictoriacouture

    Creative Business Spotlight:

    Curated by Georgie Portfolio: Curated by Georgie Instagram: @curated.by.georgie TikTok: @curated.by.georgie

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    39 mins
  • Setting Up Your Market Stall for Success
    Feb 9 2026

    This week on the Creative Business Community Podcast, we’re getting real about market stalls. Erin and Ronnie share what actually works — from telling your own audience you’ll be there (don’t just rely on the organiser) to packing smart with a labelled setup and a trusty Market Go Box. Think battery pack and cables, your card reader plus bank details if tap-and-go fails, a mini first-aid kit and weather gear. They even suggest a full test run at home: tape out your stall size, build it once, and pack in the order you’ll set up.

    Then it’s all about making your stall do the selling. Add height so people can see over the crowd, keep it clutter-free, style to your brand and make pricing obvious. Sort your lighting — aim for consistent daylight-style and watch those blue gazebos — and plan a layout that flows. Set a clear point of sale, group products sensibly, and keep small high-value items (like jewellery) close and secure.

    And remember, you’re part of the display. Dress on-brand, stand up, smile and say hi — don’t hide on your phone! Pack a change of clothes, deodorant and comfy, supportive shoes. Look after yourself: water, sunscreen, snack breaks, and tag in a mate or stall neighbour when you need five. Jot quick notes throughout the day so you know what to tweak next time.

    Don't forget to share your stall pics and tips with our community on social media!

    Download our Market Go Box Checklist here.

    Creative Business Spotlight: Zeezbeez Website: https://www.zeezbeez.com/ Instagram: @zeezbeez.honey Facebook: @zeezbeezroleystone

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    43 mins
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