This week on the podcast, hosts Rachel and Lynne chat with Megan Osborne, editor of Better Homes and Gardens magazine.

Megan shares her career journey from food writing to leading large-scale content strategies at prominent brands and now to editing Australia's largest circulation (paid) magazine.

She discusses:

• the evolving role of a magazine editor
• the integration of print and digital content
• why you need to understand audience data
• leveraging social media to engage younger audiences
• what she's looking for from freelance contributors (and even shares her email address!)

Megan offers invaluable advice for freelancers aiming to get published and shares her favourite productivity tools and tech tips.

Connect with Megan via LinkedIn https://www.linkedin.com/in/osbornemegan/

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

This week, Rachel and Lynne chat with Evelina Kaganovitch, a high-conversion fashion copywriter, about the intricacies and strategies of freelance copywriting. Evelina shares her journey from sustainable fashion to copywriting and discusses the importance of clear messaging over using too much jargon.

The conversation covers:

• Niching down in the freelance world
• Using social listening tools and AI to improve copy quality
• Finding the balance between the personal touch and technological help
• How to create effective email marketing strategies
• Maintaining trust and community in your audience
• ... and practical tips for freelancers who are navigating the evolving creator economy

Connect with Evelina Kaganovitch (and find her downloads) on her website: https://www.evelinakreative.com/

or on LinkedIn: https://www.linkedin.com/in/evelinakreative/

In this episode, Rachel and Lynne delve back into the topic of niching down as a freelancer with Sabrina Rogers-Anderson, a health and fitness writer.

The discussion covers the challenges and benefits of finding and committing to a specific niche, how to charge what you're worth, and managing finances.

Sabrina shares her journey from generalist to specialist, overcoming personal adversities, and the pivotal role a business coach played in her transformation. The episode also touches upon the impact of AI on health writing, the importance of credible, evidence-based content, and she shares practical tips for maintaining a steady cash flow as a freelancer.

Connect with Sabrina through her website: https://sabrinarogersanderson.com/ or via LinkedIn https://www.linkedin.com/in/sabrinarogersanderson/

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

We all know that it’s so much easier to keep your existing clients rather than constantly hustle for new ones, so this week Rachel & Lynne are chatting with customer retention expert Nadine Nethery. Nadine, an audience-driven copywriter and retention strategist, discusses the importance of retaining clients over constantly hustling for new ones.

It's a great episode, as Nadine shares insights on:

• How to create personalised customer experiences
• Using tools for personal video messages
• Automating customer touchpoints with email marketing platforms.
• The value of referral partner programs
• How AI is impacting freelance copywriters
• How freelancers can position themselves as strategic partners rather than transactional vendors

Listen to Nadine's podcast, What Would They Do here: https://podcasts.apple.com/au/podcast/what-would-they-do-the-customer-experience-podcast/id1796323283

Connect with Nadine at www.candocontent.com

In this episode of The Content Byte podcast, hosts Rachel Smith and Lynne Testoni discuss the impact of AI on freelance writing and marketing with guest Steven Lewis.

Steven, a seasoned journalist and copywriter, offers a deep dive into using AI, specifically custom GPT, to streamline marketing tasks for freelancers.

He explains:

• the practical steps to creating a custom GPT
• how it can maintain consistent client communication
• how it can give feedback on your copy to ensure it is on-brand
• how it can help freelancers focus on high-value creative tasks
• the ethical considerations of AI use and the importance of human connection in an increasingly automated world

Connect with Steven on LinkedIn at https://www.linkedin.com/in/stevenlewissydney/

Find Lynne www.lynnetestoni.com
Find Rachel www.rachelsmith.com.au
Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

This week on the podcast, Rachel and Lynne are chatting with book publisher and author's advocate, Juliet Rogers. Juliet talks about the publishing industry, what has changed over the years and how you can push through all the noise if you want to secure a book deal.

She also shares:

• Stories of some of her biggest publishing successes, including touring with Salman Rushdie, working with John Grisham and seeing Heather Morris find international publishing success at the age of 63
• When and why you should use an agent
• How to have your manuscript discovered within the slush pile
• Why you need to read widely in order to write well
• Whether you need a public profile to secure a book deal
• If you can make a good living as a novelist
• When and if self-publishing is worth it

Connect with Juliet via LinkedIn: https://www.linkedin.com/in/juliet-rogers-84598328/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

In this episode of The Content Byte podcast, Rachel and Lynne dive into the art of niching down in freelance copywriting with guest Nikita Morell.

Nikita, a copywriting and messaging strategist specialising in architecture, discusses the value of finding a niche, the benefits of having a focused clientele, and her journey from big brand marketing to freelancing for architects.

She shares insights on:

• managing projects
• using AI tools for copywriting,
• strategies for building and maintaining a strong client pipeline.
• the importance of storytelling in newsletters
• and leveraging technology such as Clickup and ActiveCampaign to streamline workflow

Connect with Nikita via LinkedIn, or through her website at https://nikitamorell.com/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

If you have questions you'd like us to answer in our next Q&A episode, just send them here.

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co