This week Rachel and Lynne are chatting with marketing expert Mia Fileman about marketing strategies for freelancers.

We talk about:

• The concept of the 'trust recession'
• Mia's 'Honest Marketing Method' that emphasises transparency, connection, creativity, and conversation
• Effective community engagement
• Unconventional collaborations
• The importance of one-on-one client interactions, which help freelancers build genuine trust and stand out in a crowded market

The episode also provides an overview of the Ripple Festival, Mia's innovative small business event combining business discussions with live music, comedy, and art.

Find out all about the Ripple Festival at https://www.ripplefestival.au/

Connect with Mia here: https://www.campaigndelmar.com/

and download her amazing Marketing Calendar (handy for 2026 planning) https://www.campaigndelmar.com/marketing-calendar

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

This week Rachel and Lynne talk about how to find clients using AI with their guest, Ilise Benun, a business coach for creatives.

In a practical and inspiring chat, Ilise takes us through (step-by-step) how to utilise AI for client acquisition, showing how to find your perfect clients and then how you can reach out.

It's a great conversation, talking about:

• Why you still need to build relationships in real life
• Identifying target markets with AI
• Crafting effective AI prompts
• Approaching new markets and understanding pain points
• Networking and engaging with people
• How to use content marketing and outreach strategies to grow your freelance business
• AI's limitations

Rachel and Lynne also explore practical AI applications such as customised GPTs and chat about emerging trends with AI in the marketing landscape.

Find Ilise's AI Kit at: https://go.marketing-mentor.com/free-ai-kit

Connect with her

https://www.marketing-mentor.com/

https://www.linkedin.com/in/ilisebenun/

Or her podcast, The Marketing Mentor: https://pod.link/279328611

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

This week Rachel and Lynne discuss productivity, creativity, and the concept of flow states with guest Steven Puri, the founder and CEO of the Sukha Company.

Steven shares his career journey, from working on visual effects for blockbuster movies to developing an app that helps knowledge workers focus and minimise distractions.

We chat about:

• Why it is important to find your "flow state" and practical tips to achieve it
• Understanding how you work best
• The importance of a structured routine
• The impact of environment on creativity
• How to manage your business as a freelancer

The Sukha Company and app is here: https://www.thesukha.co/

or connect with Steven via LinkedIn: https://www.linkedin.com/in/steven-puri/

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

This week, Rachel and Lynne dive into what's working (and what's not) in social right now with guest Keshnee Kemp - former Head of Content at Woolworths and new agency owner of August One.

Keshnee shares insights on:

• her career journey, from mags to TV to working in client-side and in agencies
• how traditional media, brand side and agency-side differs
• why media prepped her for Woollies, then Woollies prepped her for agency work
• bringing journalists into marketing, and why they can make great marketers
• running a lean agency operation and how she does it
• using AI for grunt work so you can use your creative brain for the exceptional work
• why social teams need to go back to basics on a clear channel strategy right now
• how the best brands have a distinctive voice - and use trend-jacking rarely
• winning stakeholder buy-in with data and calculated risk (e.g., launching TikTok)
• biggest mistakes she sees brands making on social at the moment
• advice for freelancers right now when it comes to staying relevant and getting work

Connect with Keshnee via LinkedIn linkedin.com/in/keshnee and sign up to her newsletter via her profile. You can also check out her agency here: www.augustone.com.au

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

This week, Rachel and Lynne discuss essential strategies for enhancing freelance productivity with guest Claire Emerson. Claire, a freelance writer and project consultant, shares three key systems that can help you be more productive:

• personal kanban
• six-week project rounds
• structured journaling

She says these tools help freelancers manage tasks effectively, focus on personal projects, and reduce mental clutter.

Claire also highlights the importance of setting clear, actionable goals and why she loves analog tools to maintain productivity.

Connect with Claire through the following ways:

Flourish Newsletter: https://peopleloveprojects.com/

Free Course - Implement: https://peopleloveprojects.com/free-course/

Free Kanban Challenge: https://peopleloveprojects.com/free-kanban/

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

• The significance of using accessible language
• Practical tips for making content more accessible
• The impact of lived experiences in storytelling

This week Rachel and Lynne delve into the benefits of having a services guide with guest Kendall Cherry, founder of The Candid Collective.

Kendall shares insights on:

• What a services guide is
• Creating and utilising a services guide to qualify leads, streamline the sales process, and protect creative energy
• How a services guide can help build an email list
• Why freelancers should be displaying their rates, even if your pricing can vary
• The essential elements for a compelling services guide
• Tips for incorporating authentic brand voice and storytelling

Connect with Kendall through her website: https://candidcollective.co/

or on LinkedIn: https://www.linkedin.com/in/kendall-cherry/

Sign up for her newsletter via: https://wallflowerfridays.com/

Listen to the Beyond Margins podcast here: https://open.spotify.com/episode/6l5VbkGzhcZvUot9optKPf?si=nXFQIPaITIeynS3Y9cJw4g

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

This week Rachel and Lynne are joined by Maggie Patterson, creator of BS Free Business and author of 'Staying Solo', talking all about how Boundaries Are a Business Strategy.

We explore:

• The importance of setting firm boundaries in freelance work
• Strategies to control your schedule
• How to build a sustainable, stress-free business
• The benefits of having clear communication and expectations with clients to foster trust and long-term business success
• Transitioning from spreadsheets to automated systems
• The value of onboarding processes
• Tips for maintaining client relationships without sacrificing personal time

Listen to Maggie's podcast, Staying Solo: https://podcasts.apple.com/au/podcast/staying-solo/id1098466347

Take a look at her free workshop at https://bsfreebusiness.com/byte

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co