This week Rachel and Lynne are chatting with marketing expert Mia Fileman about marketing strategies for freelancers.

We talk about:

• The concept of the 'trust recession'
• Mia's 'Honest Marketing Method' that emphasises transparency, connection, creativity, and conversation
• Effective community engagement
• Unconventional collaborations
• The importance of one-on-one client interactions, which help freelancers build genuine trust and stand out in a crowded market

The episode also provides an overview of the Ripple Festival, Mia's innovative small business event combining business discussions with live music, comedy, and art.

Find out all about the Ripple Festival at https://www.ripplefestival.au/

Connect with Mia here: https://www.campaigndelmar.com/

and download her amazing Marketing Calendar (handy for 2026 planning) https://www.campaigndelmar.com/marketing-calendar

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

This week Rachel and Lynne talk about how to find clients using AI with their guest, Ilise Benun, a business coach for creatives.

In a practical and inspiring chat, Ilise takes us through (step-by-step) how to utilise AI for client acquisition, showing how to find your perfect clients and then how you can reach out.

It's a great conversation, talking about:

• Why you still need to build relationships in real life
• Identifying target markets with AI
• Crafting effective AI prompts
• Approaching new markets and understanding pain points
• Networking and engaging with people
• How to use content marketing and outreach strategies to grow your freelance business
• AI's limitations

Rachel and Lynne also explore practical AI applications such as customised GPTs and chat about emerging trends with AI in the marketing landscape.

Find Ilise's AI Kit at: https://go.marketing-mentor.com/free-ai-kit

Connect with her

https://www.marketing-mentor.com/

https://www.linkedin.com/in/ilisebenun/

Or her podcast, The Marketing Mentor: https://pod.link/279328611

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

This week Rachel and Lynne discuss productivity, creativity, and the concept of flow states with guest Steven Puri, the founder and CEO of the Sukha Company.

Steven shares his career journey, from working on visual effects for blockbuster movies to developing an app that helps knowledge workers focus and minimise distractions.

We chat about:

• Why it is important to find your "flow state" and practical tips to achieve it
• Understanding how you work best
• The importance of a structured routine
• The impact of environment on creativity
• How to manage your business as a freelancer

The Sukha Company and app is here: https://www.thesukha.co/

or connect with Steven via LinkedIn: https://www.linkedin.com/in/steven-puri/

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co