This week on the podcast, hosts Rachel and Lynne chat with Megan Osborne, editor of Better Homes and Gardens magazine.

Megan shares her career journey from food writing to leading large-scale content strategies at prominent brands and now to editing Australia's largest circulation (paid) magazine.

She discusses:

• the evolving role of a magazine editor
• the integration of print and digital content
• why you need to understand audience data
• leveraging social media to engage younger audiences
• what she's looking for from freelance contributors (and even shares her email address!)

Megan offers invaluable advice for freelancers aiming to get published and shares her favourite productivity tools and tech tips.

Connect with Megan via LinkedIn https://www.linkedin.com/in/osbornemegan/

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co

This week, Rachel and Lynne chat with Evelina Kaganovitch, a high-conversion fashion copywriter, about the intricacies and strategies of freelance copywriting. Evelina shares her journey from sustainable fashion to copywriting and discusses the importance of clear messaging over using too much jargon.

The conversation covers:

• Niching down in the freelance world
• Using social listening tools and AI to improve copy quality
• Finding the balance between the personal touch and technological help
• How to create effective email marketing strategies
• Maintaining trust and community in your audience
• ... and practical tips for freelancers who are navigating the evolving creator economy

Connect with Evelina Kaganovitch (and find her downloads) on her website: https://www.evelinakreative.com/

or on LinkedIn: https://www.linkedin.com/in/evelinakreative/

In this episode, Rachel and Lynne delve back into the topic of niching down as a freelancer with Sabrina Rogers-Anderson, a health and fitness writer.

The discussion covers the challenges and benefits of finding and committing to a specific niche, how to charge what you're worth, and managing finances.

Sabrina shares her journey from generalist to specialist, overcoming personal adversities, and the pivotal role a business coach played in her transformation. The episode also touches upon the impact of AI on health writing, the importance of credible, evidence-based content, and she shares practical tips for maintaining a steady cash flow as a freelancer.

Connect with Sabrina through her website: https://sabrinarogersanderson.com/ or via LinkedIn https://www.linkedin.com/in/sabrinarogersanderson/

Visit The Content Byte website for a transcription of this episode: https://thecontentbyte.com/episodes/

Find Lynne www.lynnetestoni.com

Find Rachel www.rachelsmith.com.au

Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

Episode edited by Marker Creative Co www.markercreative.co