Episodes

  • The Dangerous Truth About Multiple Streams of Income

    The Dangerous Truth About Multiple Streams of Income
    Nov 12 2026
    Could your pursuit of multiple income streams actually be preventing you from building significant wealth? Building multiple businesses may sound like the fastest path to financial freedom, but spreading attention across too many opportunities can quietly sabotage growth. Ryan Lang and Brook Bishop share their costly experience with a virtual assistant venture while exploring shiny object syndrome, the sunk cost fallacy, and why successful entrepreneurs prioritize focus over diversification. Discover how eliminating distractions, mastering your core offering, and making faster strategic decisions can create greater revenue, stronger businesses, and lasting success. What you’ll learn in this episode: (00:02:34) Discover why the success stories of entrepreneurs who own dozens of companies can create misleading expectations about how wealth is actually built. (00:03:20) Learn how a seemingly profitable virtual assistant partnership became a costly distraction that pulled valuable resources away from an established business. (00:09:03) Understand why even a good business opportunity can produce disappointing results when pursued at the wrong stage of growth. (00:10:58) Recognize the progress landmine and why completing tasks that feel productive can prevent meaningful progress toward revenue goals. (00:12:56) Explore how spreading attention across too many projects produces diluted results, while intentional focus creates greater financial freedom. (00:19:00) Discover why mastering repetitive, unexciting business activities often produces more sustainable growth than constantly pursuing new ideas. (00:25:19) Learn how listening to customers can reveal a more profitable way to deliver your core service without abandoning your area of expertise. (00:28:32) Understand how the sunk cost fallacy keeps entrepreneurs trapped in unproductive ventures and why knowing when to walk away is essential for long-term success. Connect with Your Hosts Brook Bishop Website: https://brookbishop.com Instagram: instagram.com/brookthebishop1 LinkedIn: linkedin.com/in//brookbishop Facebook: facebook.com/brookthebishop Grab a copy of Brook Bishop’s book, Uncle Marc: Life Lessons from a Light Warrior, on Amazon: https://amzn.to/4guCrvs Ryan Lang Instagram: instagram.com/realryanlang LinkedIn: linkedin.com/in/ryan-lang-b46a545b Facebook: facebook.com/ryan.lang.984 Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck: Subscribe to Path to Mastery Website: https://www.pathtomasterypod.com/ YouTube: https://www.youtube.com/@The_Path_To_Mastery Apple Podcasts: https://podcasts.apple.com/us/podcast/the-path-to-mastery/id1733574030 Spotify: https://open.spotify.com/show/09z9tmh45eflS1mZwgUXrM?si=577ae90c03ae4268 This episode was produced by Story On Media: https://www.storyon.co/
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    37 mins
  • The Way To Scale A Coaching Business (Assessment Inside)

    The Way To Scale A Coaching Business (Assessment Inside)
    Nov 4 2026
    It’s not enough to swoon the right salesperson onto your team. When they get there, you better know how to train and manage them. Ryan Lang and Brook Bishop, co-founders of Empire Partners, tell the story behind their newest offer, the Special Forces Sales Team. It started with a panicked call in the New Mexico desert. Their client had 1,200 registrants for a paid event a week away, a $12,000 offer, $25K already spent on ads, and no sales team. With seven days to fix it, Ryan and Brook questioned a belief they’d held for 25 years: that founders have to do their own selling. They pulled together an all-star team from around the world. That team booked 104 sales calls, enrolled at 68%, and turned the event into close to a million dollars in revenue. Ryan and Brook also cover when founders should and shouldn’t run their own sales, why so many sales hires fail, and why “hire B players” might be the worst sales advice out there. 00:00 Introduction 01:41 A client crisis in the New Mexico desert 03:57 1,200 registrants, a $12K offer, and no sales team 05:31 Why we’ve pushed founders to do their own sales 07:08 What we resist persists: flipping a 25-year belief 09:00 The results: 104 calls, 68% enrollment, nearly $1M 12:24 Special Forces Sales Team: born out of necessity 15:02 The Dream Team effect: when top performers compete 18:48 Why founders rush to hire a salesperson, and why it backfires 22:15 Why we still believe founders should learn to sell 24:58 Hiring and managing salespeople: why it’s not your fault 27:11 The “hire B players” advice that gives us hives 31:42 The Sales Mastery Assessment 34:06 What saying no would have cost Take the free Sales Mastery Assessment and find out whether you should run your own sales, keep training, bring in Special Forces Sales Team, or use a hybrid of both:http://www.empirepartners.net/sales-growth Join our growing community of service-based practitioners, coaches, and founders inside our Facebook group: /buildyourempire Learn more about Empire Partners: Website: https://empirepartners.net/ LinkedIn: / empire-partners Facebook: [full profile URL] Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck: https://www.empirepartners.net/quiz
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    36 mins
  • The Leadership Mindset that Actually Grows Your Business

    The Leadership Mindset that Actually Grows Your Business
    Oct 22 2026
    It’s not your knowing that makes you great. It’s your curiosity that makes you great. Ryan Lang sits down with HR Huntsman, serial entrepreneur, Air Force veteran and founder of Leader’s Edge, to talk about why so many founders become the bottleneck in their own business. He shares what he got wrong along the way: leading like a “director,” faking answers he didn’t have, and burning himself to the ground in his mid-40s trying to please everyone. Chapters: 01:27 Betting on yourself without certainty 09:20 His biggest early mistake: not knowing how to lead people 11:08 From director to miner: drawing out talent and ideas 12:15 Fear, control and creative conflict 16:20 Why pretending to know holds you back 21:43 All business is people business 24:12 The six systems every business needs 27:50 The belief gap keeping founders stuck 29:15 Transfer of authority vs. benevolent over-functioning 32:59 Designing the seat before you hire 40:53 Fear-fueled vs. love of the game 48:09 How to start making a bigger impact 50:07 Falling in love with the future version of yourself HR Huntsman is the founder of Leader’s Edge, where he helps business owners build high-performing teams and scale beyond themselves. He spent 25 years growing a nonprofit that worked in five countries, and he now leads the Huntsman Hope Foundation, which funds schools, wells and micro-loans for entrepreneurs in Kenya. Connect with HR Huntsman: LinkedIn Leader’s Edge Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability. Connect with Ryan Lang: Instagram: / realryanlang LinkedIn: / ryan-lang-b46a545b Facebook: / ryan.lang.984 Join our growing community of service-based practitioners, coaches, and founders inside our Facebook group: / buildyourempires Learn more about Empire Partners: Website: https://empirepartners.net/ Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck: https://www.empirepartners.net/quiz?u...
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    52 mins
  • Why Great Leaders Must Lead Themselves First

    Why Great Leaders Must Lead Themselves First
    Sep 17 2026
    Every leadership problem that shows up in your team starts with something happening inside of you first. In this episode, Ryan Lang is joined by Natalie Hunter, transformational leadership coach, international speaker, and founder of the first ICF-accredited energy coaching training of its kind, to break down the four pillars of transformational leadership and why the leaders who are struggling most are almost always looking in the wrong direction. From vision and energy to skillset and scale, this conversation reframes what it means to lead in a way that creates real, lasting impact. If you are ready to lead at a higher level and build a brand that creates genuine transformation, listen to the Path To Mastery Podcast. Enjoy the podcast? Subscribe and leave a 5-star review! Natalie Hunter is the Chief Transformation Officer of PersonalBrand.com, where she supports 6 and 7-figure thought-leaders, world-changers & influencers to measurably expand their reach, influence, & success. A motivational speaker, trainer, coach, and student & teacher of transformation for more than two decades, Natalie has helped tens of thousands of leaders become an energetic match for the impact they desire to create. Through her proprietary coaching and transformation model, she helps her clients identify and shift to their next level with precision. Connect with Natalie Hunter: LinkedIn: https://www.linkedin.com/in/nataliehunterlive/ Instagram: https://www.instagram.com/nataliehunterlive/ Get to know more about PersonalBrand.com Website: https://agency.personalbrand.com/ LinkedIn: https://www.linkedin.com/company/personalbrand/ Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability. Connect with Ryan Lang! Instagram: https://www.instagram.com/realryanlang/ LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/ Facebook: https://www.facebook.com/ryan.lang.984 Join our growing community of service-based practitioners, coaches, and founders inside our Facebook group: https://www.facebook.com/groups/buildyourempires Learn more about Empire Partners: Website: https://empirepartners.net/ LinkedIn: https://www.linkedin.com/company/empire-partners/ Facebook: https://www.facebook.com/profile.php?id=100093312203714 Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck: https://www.empirepartners.net/quiz?utm_source=podcast&utm_medium=organic&utm_campaign=quiz-path-to-mastery
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    27 mins
  • The Four Faces of Avoidance (And How They're Costing You Clients)

    The Four Faces of Avoidance (And How They're Costing You Clients)
    Sep 1 2026
    Get access to the EMPIRE Revenue Dashboard: https://empirepartners.net/revenue-dashboard In this episode, I sit down with my co-founder and co-host, Brook Bishop, to talk about something almost nobody wants to deal with: tracking your numbers. Brook and I walk through four different ways we see people avoid tracking their metrics, why clarity beats perfection, why your emotions should be tied to the numbers you can actually control, and exactly which metrics, from lead flow to sales activity to pipeline health, you should be paying attention to if you want to grow. By the end of this one, you will know exactly which of these four you have been, and what to track instead. Listen to the Path To Mastery Podcast for a conversation on avoidance and why you, as a business owner, should start tracking your business. Enjoy the podcast? Subscribe and leave a 5-star review! Brook Bishop spent over two decades immersed in Personal Development and Business Consulting, driven by a passion for unlocking the potential of coaches and coaching organizations. As the co-founder of EMPIRE Partners, his journey is defined by transformative roles: leading sales at Buffini and Company, the world’s largest real estate coaching company, and serving as Tony Robbins' Executive of Business Solutions for 15 impactful years. Connect with Brook Bishop! Website: https://brookbishop.com/ Instagram: https://www.instagram.com/brookthebishop1/ LinkedIn: https://www.linkedin.com/in/brookbishop/ Facebook: https://www.facebook.com/brookthebishop Grab a copy of Brook Bishop’s book, Uncle Marc: Life Lessons from a Light Warrior, on Amazon: https://amzn.to/4guCrvs Get Instant Access to the WIP List Tracker: https://empirepartners.net/wip-download Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability. Connect with Ryan Lang! Instagram: https://www.instagram.com/realryanlang/ LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/ Facebook: https://www.facebook.com/ryan.lang.984 Join our growing community of service-based practitioners, coaches, and founders inside our Facebook group: https://www.facebook.com/groups/buildyourempires Learn more about Empire Partners: Website: https://empirepartners.net/ LinkedIn: https://www.linkedin.com/company/empire-partners/ Facebook: https://www.facebook.com/profile.php?id=100093312203714 Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck: https://www.empirepartners.net/quiz?utm_source=podcast&utm_medium=organic&utm_campaign=quiz-path-to-mastery #BusinessMetrics #TrackYourNumbers #EntrepreneurMindset
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    52 mins
  • The Code of Influence: Why People Really Say Yes with Cheri Tree

    The Code of Influence: Why People Really Say Yes with Cheri Tree
    Aug 19 2026
    Crack your personal BankCode in under 90 seconds here --> https://crackmycode.com/empire 82% of buyers will purchase from a salesperson who matches their personality type. Only 18% will buy from someone who does not. That is not a sales problem. That is a people problem. In this episode, Ryan Lang sits down with Cheri Tree, creator of the BANKCODE® system and founder of Code Breaker Technologies, to break down the science of buying behavior, why most sales training is built to fail, and how understanding the four types of buyers can change everything from your close rate to your leadership and your most important relationships. If you are ready to stop guessing why people say yes and start speaking directly to what moves them, tune in the Path To Mastery Podcast. Enjoy the podcast? Subscribe and leave a 5-star review! Cheri Tree is a bestselling author and keynote speaker, a globally recognized entrepreneur as the Founder, Chairman, & CEO at Codebreaker Technologies, LLC. She created the revolutionary BANK® Methodology and personal personality coding technology, helping businesses close more sales, enhance communication, and strengthen relationships. Connect with Cheri Tree. Instagram: https://www.instagram.com/cheri.tree/ Facebook:https://www.facebook.com/CheriTree/ LinkedIn: https://www.linkedin.com/in/cheritree/ Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability. Connect with Ryan Lang! Instagram: https://www.instagram.com/realryanlang/ LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/ Facebook: https://www.facebook.com/ryan.lang.984 Join our growing community of service-based practitioners, coaches, and founders inside our Facebook group: https://www.facebook.com/groups/buildyourempires Learn more about Empire Partners: Website: https://empirepartners.net/ LinkedIn: https://www.linkedin.com/company/empire-partners/ Facebook: https://www.facebook.com/profile.php?id=100093312203714 Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck: https://www.empirepartners.net/quiz?utm_source=podcast&utm_medium=organic&utm_campaign=quiz-path-to-mastery #BANKCODE #InfluenceAndSales #SalesStrategy
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    28 mins
  • Why Your Brand Breaks Without the Right Systems with Willa Kammerer

    Why Your Brand Breaks Without the Right Systems with Willa Kammerer
    Aug 6 2026
    Most entrepreneurs build their brand and their tech as two completely separate things and wonder why nothing feels cohesive or converts the way it should. Ryan Lang sits down with brand strategist and founder of Firestarter, Willa Kammerer, to break down why that inside-out approach is the real problem, what it looks like to build a brand and a business system that are actually designed around who you are, and how to stop copying everyone else's strategy and start building from a place that is authentically yours. If you are a coach, consultant, or personal brand builder who has ever felt like your brand does not quite reflect who you really are, watch this episode of the Path To Mastery Podcast. Enjoy the podcast? Subscribe and leave a 5-star review! Willa Kammerer believes in the power of brand and business to transform lives—because she lived it. As a lifelong entrepreneur and storyteller, she has built brands for Ivy League institutions and visionary entrepreneurs, and used the same strategy to rebuild her own life after divorce—with a newborn on her hip and a business as her lifeline. Whether she’s leading her agency, Firestarter Interactive, partnering with clients inside Firestarter Brand Accelerator, or writing her first book—her mission is the same: to help bold, brilliant people step into their next level with clarity, strategy, and a brand that opens doors. Connect with Willa Kammerer. Website: https://willakammerer.com/ Instagram: https://www.instagram.com/willakammerer/?hl=en LinkedIn: https://www.linkedin.com/in/willakammerer/ YouTube: https://www.youtube.com/c/WillaKammerer Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability. Connect with Ryan Lang! Instagram: https://www.instagram.com/realryanlang/ LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/ Facebook: https://www.facebook.com/ryan.lang.984 Join our growing community of service-based practitioners, coaches, and founders inside our Facebook group: https://www.facebook.com/groups/buildyourempires Learn more about Empire Partners: Website: https://empirepartners.net/ LinkedIn: https://www.linkedin.com/company/empire-partners/ Facebook: https://www.facebook.com/profile.php?id=100093312203714 Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck: https://www.empirepartners.net/quiz?utm_source=podcast&utm_medium=organic&utm_campaign=quiz-path-to-mastery
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    26 mins
  • How Hidden Trauma Shapes Your Parenting and Your Business (with Dr. Bryan Post)

    How Hidden Trauma Shapes Your Parenting and Your Business (with Dr. Bryan Post)
    Jul 28 2026
    The trauma you have not dealt with is not staying quiet. In this episode, Ryan Lang shares a conversation with Bryan Post on how he has spent decades working with children, families, and high-achieving men who have conquered financial success only to find themselves emotionally disconnected from the people they love most. Together they explore how unprocessed trauma surfaces as a business stressor, why discomfort is not a warning sign but a growth signal, how to talk to your kids about fear without using it against them, and what it really looks like to surrender control as a parent without losing your presence. If you are an entrepreneur and a parent, this episode of Path To Mastery Podcast will change how you think about both. Enjoy the podcast? Subscribe and leave a 5-star review! Bryan Post, an adopted and former foster child, is one of America’s Foremost Child Behavior and Adoption Experts and the founder of the Post Institute, Parents in Trainings-Leaf Wraparound, and Bondify.ai, the world's first AI-powered parent support app for adoptive parents. A renowned clinician, lecturer, and best-selling author of From Fear to Love, The Great Behavior Breakdown, and fourteen other books, and more than 100 video and audio programs, Bryan has traveled throughout the world providing expert treatment and consultation to a variety of groups. An internationally recognized specialist in the treatment of emotional and behavioral disturbance, Bryan specializes in a love-based treatment approach that focuses on developing a deeper understanding of trauma, stress, and fear and how they rule our lives. He counters this by offering an enlightening perspective on the all-encompassing power of love to bring us peace and healing. Connect with Bryan Post: Website: https://bondify.ai/ LinkedIn: https://www.linkedin.com/in/bryanpost1/ Instagram: https://www.instagram.com/bryanpostofficial/ Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability. Connect with Ryan Lang! Instagram: https://www.instagram.com/realryanlang/ LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/ Facebook: https://www.facebook.com/ryan.lang.984 Join our growing community of service-based practitioners, coaches, and founders inside our Facebook group: https://www.facebook.com/groups/buildyourempires Learn more about Empire Partners: Website: https://empirepartners.net/ LinkedIn: https://www.linkedin.com/company/empire-partners/ Facebook: https://www.facebook.com/profile.php?id=100093312203714 Take the Path to Mastery Quiz to uncover the hidden roadblocks keeping you stuck: https://www.empirepartners.net/quiz?utm_source=podcast&utm_medium=organic&utm_campaign=quiz-path-to-mastery
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    27 mins