• How Small Businesses Are Winning Big with Olympic Marketing
    Dec 8 2025

    Discover the ultimate guide to navigating the LA 28 Olympics with Lila Brown's expert tips and secrets. Lila S. Brown, Olympic & Paralympic Sports Agent, Founder/CEO, Ella Bee Media Group, believes that Olympic sports marketing isn't just for Fortune 500s—it's a powerful opportunity for small businesses to align with purpose-driven storytelling and global excellence.

    Discover the power of Olympic sports marketing for small businesses. Can smaller companies really succeed with this type of marketing strategy? In this video, we'll explore the possibilities and challenges of Olympic sports marketing for small businesses and discuss whether it's a viable option for reaching new customers and growing your brand. Learn how to leverage the excitement and prestige of Olympic sports to promote your business and stay ahead of the competition. Whether you're a startup or an established small business, this video will provide valuable insights and tips on how to make Olympic sports marketing work for you. #LilaBrown, #Olympic-Paralympics, #EllaBeeMediaGroup

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    1 hr and 43 mins
  • “AI & Small Business: The Opportunity vs. The Reality”
    Dec 8 2025

    “AI is here—and it’s not just for Silicon Valley. From automating bookkeeping to designing social media posts, AI tools are quietly changing how we run small businesses. But are entrepreneurs really ready for this shift? Today on The BusinessZone, we’re talking about the opportunities, the myths, and the mindset needed to make AI work for you, not against you.”

    Key facts/framing:

    • Over 60% of small business owners say they’ve heard of AI tools, but only 25% actively use them in daily operations (source: SCORE/Forbes 2024 survey).
    • Top barriers: lack of understanding, fear of cost, and worry about replacing people.
    • Many small business owners think “AI = robots,” when in truth it’s about efficiency and insights.

    “AI isn’t here to take your job—it’s here to take your busywork.”

    Segment 2: The Opportunity—"Big Business Tech, Small Business Advantage"

    Key facts/framing:

    • AI levels the playing field. Tools that once cost thousands are now low-cost or free.
    • Small businesses can personalize marketing, predict cash flow, and save hours of admin time.

    Wrap-up message:

    “AI isn’t a threat to small business—it’s a tool for freedom. But only if we learn how to use it with wisdom and integrity. The real opportunity is not artificial intelligence—it’s augmented intelligence, where people and technology work together to create something powerful.”#AiforMarketing, #ChatGPT,#Aibusinesstools, #“AI&SmallBusiness: #TheOpportunityvs.TheReality”

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    1 hr and 41 mins
  • Cultivate Team Engagement
    Nov 15 2025

    Learn the secrets of high-performing teams and cultivate a collaborative environment that stimulates team engagement and group synergy with our guest, Desiree Saddler, Principal/Owner of Saddler Consulting Group, a firm specializing in human resources, executive coaching, organizational development, and learning and development needs. With over 25 years of experience, she has served the needs of global organizations across industries such as banking, entertainment, manufacturing, and non-profits. She is passionate about helping businesses build strong teams that communicate clearly and work efficiently.

    A productive team is the backbone of any successful organization, and fostering workplace synergy that promotes group cohesion is crucial to achieving team-building goals. In this video, we'll explore team strategies and practical techniques to help you build a highly engaged workforce that consistently delivers exceptional results. By implementing these team effectiveness principles, you can create a positive and productive work environment that encourages open communication, creativity, and innovation, ultimately leading to improved team performance and success.

    Whether you're a team leader or an HR professional, this video will provide you with valuable insights and practical tips on how to boost team engagement, enhance group synergy, and create a high-performing team that achieves outstanding results.

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    1 hr and 46 mins
  • Why DEI Certifications Are Turning Into Legal Landmines
    Nov 15 2025

    What was once a symbol of corporate progress—a badge of honor on websites and annual reports—is starting to feel more like a trap. That piece of paper—the DEI certification—was supposed to be a shield, a sign that a company was committed to a better, fairer future. But what if that shield has been turned into a target?

    A recent federal order could turn these certifications into a prime target for lawsuits and government penalties. Companies are now confronting a new legal risk, not for failing to be progressive, but for the very programs they were encouraged to embrace. We will examine how a single executive order has weaponized corporate DEI, the implications for any business collaborating with the U.S. government, and why the initial DEI boom is currently facing a significant reality check.

    So, how did we even get here? After the events of 2020, corporate America saw a massive shift. DEI—Diversity, Equity, and Inclusion—went from a quiet HR initiative to a multi-billion-dollar industry and a top priority in boardrooms. Companies raced to hire Chief Diversity Officers, launch ambitious initiatives, and get certified to prove their commitment. It was a golden age of corporate social responsibility.

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    1 hr and 49 mins
  • Why 2025 is the Biggest Test for Entrepreneurs
    Nov 14 2025

    2025 will be the hardest test entrepreneurs have ever faced. However, if you're well-prepared, it might present your greatest opportunity. In this live episode of The BusinessZone with Crystal & Gilbert, we cover:

    • The “perfect storm” of 2025: economy, regulations, AI, and workforce
    • Why minority entrepreneurs will feel these shifts the most
    • 5 proven strategies to build resilience and agility
    • How to adopt AI without wasting money
    • The culture and mindset that separates survivors from winners

    . Live every Friday at 3pm PT on Restream: YouTube, LinkedIn, and Facebook.

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    1 hr and 30 mins
  • Why America Can’t Make Stuff Again
    May 1 2025

    For America to manufacture everything it needs, essentially achieving full domestic self-sufficiency, it would require major shifts in infrastructure, policy, labor, education, and culture.

    Our talk today aims to comprehensively explore the multifaceted aspects of achieving complete domestic manufacturing self-sufficiency, offering listeners a more profound understanding of the challenges and opportunities in this ambitious goal.

    The Hidden Cost of "Greatness" America became a powerhouse, but on stolen time, stolen bodies, and stolen futures. This truth doesn’t erase American achievement — it demands honest recognition. “A house built on injustice cannot call itself righteous, even if the walls are made of gold.” The Irony of American Greatness: Who Paid the Price?

    When we reflect on America's rise to greatness, we must ask: great for whom? Beneath the success stories, industrial booms, and global influence lies a painful truth: millions of Black lives were enslaved, exploited, and erased to build America's economic foundation.

    Why This Truth Matters Now Today, the ripple effects of slavery still shape America: Racial wealth gaps, Unequal education, Mass incarceration, Voter suppression, and Health disparities. Understanding the actual cost of America's "greatness" is not about blame — it's about truth, healing, and building a future where greatness is measured not by profit but by justice.

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    1 hr and 57 mins
  • The Cost of America's Collapse: Who Pays the Price?
    May 1 2025

    Welcome to The BusinessZone with Crystal & Gilbert!

    Today's topic discusses plans for surviving the current economy. It's not just Wall Street feeling the heat. From Main Street USA to small Southeast Asian factories, the ripple effects are real and relentless. If the economy crashes (think 2008-level or worse), some U.S. states and cities will feel the pain faster and harder than others.

    The fallout usually hits places that rely heavily on vulnerable industries, have high debt, or already have fragile economic conditions. Here's a breakdown of who's likely to feel it first and why:

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    1 hr and 31 mins
  • It's Black History Month:: Let's Talk About The Civil Rights Movement
    Feb 12 2025

    The Civil Rights Movement: Legacy, Progress & D.E.I. (Diversity, Equity, and Inclusion) The Civil Rights Movement of the 1950s and 1960s was a turning point in American history, challenging systemic racism and segregation.

    Join me as we explore how this pivotal movement paved the way for Diversity, Equity, and Inclusion (D.E.I.) today. Discover how the fight for equal rights led to landmark legislation like the Civil Rights Act of 1964 and how it continues to shape inclusive practices in education, workplaces, and beyond.

    How far have we come? Listen in and reflect on the ongoing journey toward racial equality and justice. What do you think about the progress we’ve made so far? Let us know in the comments!

    Don't forget to like, share, and subscribe for more insightful content!

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    1 hr and 38 mins