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The BusinessZone with Crystal & Gilbert

The BusinessZone with Crystal & Gilbert

By: Crystal Mitchell and Gilbert Buchanan
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Tune in for a curated and high-quality content designed for the entrepreneur and small business owner.​A weekly online video radio show that brings businesses, entrepreneurship, supplier diversity, information, and opportunities through collaboration with contract providers and lenders. At The BusinessZone, we educate, encourage, inform and inspire the business owners and entrepreneurs in our global communities. This platform can help you grow your business through heightened visibility “on-air” and via YouTube.com and Facebook.com. Check out our schedule and never miss your favorite show again!© 2021 The BusinessZone with Crystal & Gilbert Economics Leadership Management & Leadership Marketing Marketing & Sales
Episodes
  • How Small Businesses Are Winning Big with Olympic Marketing
    Dec 8 2025

    Discover the ultimate guide to navigating the LA 28 Olympics with Lila Brown's expert tips and secrets. Lila S. Brown, Olympic & Paralympic Sports Agent, Founder/CEO, Ella Bee Media Group, believes that Olympic sports marketing isn't just for Fortune 500s—it's a powerful opportunity for small businesses to align with purpose-driven storytelling and global excellence.

    Discover the power of Olympic sports marketing for small businesses. Can smaller companies really succeed with this type of marketing strategy? In this video, we'll explore the possibilities and challenges of Olympic sports marketing for small businesses and discuss whether it's a viable option for reaching new customers and growing your brand. Learn how to leverage the excitement and prestige of Olympic sports to promote your business and stay ahead of the competition. Whether you're a startup or an established small business, this video will provide valuable insights and tips on how to make Olympic sports marketing work for you. #LilaBrown, #Olympic-Paralympics, #EllaBeeMediaGroup

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    1 hr and 43 mins
  • “AI & Small Business: The Opportunity vs. The Reality”
    Dec 8 2025

    “AI is here—and it’s not just for Silicon Valley. From automating bookkeeping to designing social media posts, AI tools are quietly changing how we run small businesses. But are entrepreneurs really ready for this shift? Today on The BusinessZone, we’re talking about the opportunities, the myths, and the mindset needed to make AI work for you, not against you.”

    Key facts/framing:

    • Over 60% of small business owners say they’ve heard of AI tools, but only 25% actively use them in daily operations (source: SCORE/Forbes 2024 survey).
    • Top barriers: lack of understanding, fear of cost, and worry about replacing people.
    • Many small business owners think “AI = robots,” when in truth it’s about efficiency and insights.

    “AI isn’t here to take your job—it’s here to take your busywork.”

    Segment 2: The Opportunity—"Big Business Tech, Small Business Advantage"

    Key facts/framing:

    • AI levels the playing field. Tools that once cost thousands are now low-cost or free.
    • Small businesses can personalize marketing, predict cash flow, and save hours of admin time.

    Wrap-up message:

    “AI isn’t a threat to small business—it’s a tool for freedom. But only if we learn how to use it with wisdom and integrity. The real opportunity is not artificial intelligence—it’s augmented intelligence, where people and technology work together to create something powerful.”#AiforMarketing, #ChatGPT,#Aibusinesstools, #“AI&SmallBusiness: #TheOpportunityvs.TheReality”

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    1 hr and 41 mins
  • Cultivate Team Engagement
    Nov 15 2025

    Learn the secrets of high-performing teams and cultivate a collaborative environment that stimulates team engagement and group synergy with our guest, Desiree Saddler, Principal/Owner of Saddler Consulting Group, a firm specializing in human resources, executive coaching, organizational development, and learning and development needs. With over 25 years of experience, she has served the needs of global organizations across industries such as banking, entertainment, manufacturing, and non-profits. She is passionate about helping businesses build strong teams that communicate clearly and work efficiently.

    A productive team is the backbone of any successful organization, and fostering workplace synergy that promotes group cohesion is crucial to achieving team-building goals. In this video, we'll explore team strategies and practical techniques to help you build a highly engaged workforce that consistently delivers exceptional results. By implementing these team effectiveness principles, you can create a positive and productive work environment that encourages open communication, creativity, and innovation, ultimately leading to improved team performance and success.

    Whether you're a team leader or an HR professional, this video will provide you with valuable insights and practical tips on how to boost team engagement, enhance group synergy, and create a high-performing team that achieves outstanding results.

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    1 hr and 46 mins
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