Marketing has lost its soul. Let’s get it back.

64% of consumers say they’re more likely to buy from a brand that shares their values. (Source: Accenture)

Yet most marketing still sounds like this:

“Optimize operational workflows to drive scalable efficiencies.”

That’s not connection. That’s a keyword graveyard.

In our latest workshop, From Clicks to Connection: Reclaiming the Soul of Marketing, we explored how purpose, empathy, and emotional resonance can transform your marketing from hollow to human.

Here’s what we cover:

+ What the “Empathy Gap” is—and how to close it

+ How mirror neurons and emotional contagion drive loyalty

+ Why purpose-driven brands grow 3x faster (Deloitte)

+ Live demos of how aiCMO can turn soul into strategy—in seconds

We also brake down three campaigns that still give people goosebumps:

⚡ Dove’s Real Beauty

⚡ Apple’s Think Different

⚡ Always’ Like a Girl

Hosted by Stephen Sakach, Mike Liwski and Tullio Siragusa

Each one shows what happens when brands choose courage over convention.

Great marketing doesn’t just sell.

It inspires.

It builds love into scalable systems.

Let’s stop creating noise and start creating meaning.

Purpose isn’t a tagline—it’s a living, breathing part of your business. But as your company grows, how do you keep that purpose alive and aligned?

This week on our final Scaling with Purpose Kit Series, we explore:

✅ When and how to evolve your company’s purpose without losing its soul

✅ Why staying static can lead to irrelevance—and how to adapt with integrity

✅ Real examples of brands expanding impact by reconnecting with their essence

✅ Practical strategies for aligning purpose with your team, your customers, and your campaigns

🎙️ Hosted by Stephen Sakach, Tullio Siragusa & Ash Maher

If your business is evolving, your purpose should too. Join us for this final episode in the series—designed to help leaders scale without losing what matters most.

💬 What does evolving your company’s purpose look like in your world? Drop a comment and join the conversation.

Grief in the Workplace: Are We Doing Enough?

📊 Did you know that one in nine employees in the U.S. experiences the death of a loved one each year? Yet 51 percent of those employees leave their job within 12 months of the loss (Harvard Business Review).

Join us for an episode of The Bliss Business Podcast with Justin Clifford, CEO of Bereave, as we explore how businesses can support grieving employees with compassion, clarity, and care.

🎙️ Hosted by Stephen Sakach & Tullio Siragusa

In this episode, we’ll discuss:

+ The hidden costs of grief in the workplace (over $75 billion annually in the U.S.)

+ Why most companies fail to support grieving employees effectively

+ Practical strategies to build a grief-informed workplace

+ How Bereave is helping businesses turn compassion into action

If you’re a leader, HR professional, or someone who believes in creating a more human-centric workplace, this episode is for you.

💬 How does your company support grieving employees?

🔎 Did you know that 70% of franchise businesses fail within their first five years? (Source: Franchise Business Review)

But it doesn't have to be that way.

Join us for an episode of The Bliss Business Podcast with Carnie Fryfogle, CEO of CR3 American Exteriors, as we explore how empathy, innovation, and purpose can transform franchise success.

🎙️ Hosted by Stephen Sakach & Mike Liwski

In this episode, we’ll discuss:

+ How Carnie’s people-first approach has helped franchises thrive where others fail

+ The empathetic systems and support methods he uses to empower franchisees

+ Why purpose-driven businesses grow 3x faster (Source: Deloitte)

+ How love, care, and connection are the ultimate competitive advantage

Whether you’re a franchise owner, a business leader, or someone looking to build a more resilient organization, this episode is for you.

💬 What’s the most human thing you’ve ever seen a brand do?

What separates forgettable brands from beloved ones?

In this week’s episode of the Scaling with Purpose Kit, we explore how purpose-driven branding transforms customer relationships, creates emotional resonance, and builds movements—not just markets.

In this episode, we’ll cover:

✅ Why consistency across brand, voice, and experience is a purpose issue

✅ How to turn your mission into magnetic storytelling

✅ The secret behind emotional connection and 306% higher customer lifetime value

✅ How brands like H-E-B are winning through purpose in action

🎙️ Hosted by Stephen Sakach, Tullio Siragusa & Ash Maher

Forget branding checklists. This is about aligning every touchpoint—ads, content, packaging, and tone—with the deeper “why” that moves people.

💬 What brand do you admire for living its purpose?

Can a business become more than a brand—can it become a community?

Join us for an episode of The Bliss Business Podcast with Aaron Morfin, CMO of Cilantro Taco Grill, as we explore how authenticity, empathy, and connection can transform a business.

🎙️ Hosted by Stephen Sakach & Mike Liwski

In this episode, we’ll discuss:

+ How Aaron built a thriving brand rooted in family values and community care

+ The systems and practices he uses to lead with empathy, both for customers and his team

+ Why authentic connections create loyal customers and resilient businesses

+ The hidden competitive advantage of making people feel seen, valued, and connected

Whether you’re a business owner, team leader, or someone who believes in the power of human connection, this episode is for you.

💬 What does community mean to you in business?

What happens when a company grows because it puts people first—not in spite of it?

Join us for a episode of The Bliss Business Podcast with Jeff Wharton, CEO of Bloomin’ Blinds Franchise Corp, as we explore how empathy isn’t just a leadership trait—it’s a growth strategy.

🎙️ Hosted by Stephen Sakach & Mike Liwski

In this episode, we’ll discuss:

+ How Jeff leads a nationwide franchise with trust and emotional intelligence

+ What it looks like to operationalize empathy across teams and systems

+ How purpose and compassion fuel performance in franchise culture

+ Why businesses that prioritize care and connection build long-term success

If you’ve ever wondered how to lead with heart and scale with intention—this conversation is for you.

💬 What does empathetic leadership mean to you? Drop your thoughts and join us!

As your company scales, so do the risks of misalignment. Purpose can get buried under growth targets, new hires, or stakeholder pressure. So how do you stay grounded in what matters most?

Join us for a new episode of the Scaling with Purpose Kit—a mini-series on The Bliss Business Podcast exploring how to build and grow with intention.

🎙️ Hosted by Stephen Sakach, Tullio Siragusa & Ash Maher

In this episode, we’ll unpack:

✅ Why purpose tends to fade as complexity increases

✅ How to embed purpose into hiring, promotions, and rituals

✅ What it means to turn purpose into a living system

✅ Real-world examples of companies that scaled without losing their soul

If you’re navigating growth and want to make sure your mission scales with you, this one’s for you.

💬 How do you keep your company’s purpose alive as you grow? Share in the comments and join us Wednesday.