Emotionally connected customers deliver 306% higher lifetime value than merely satisfied ones (Harvard Business Review). In financial services, that number jumps to 800% .

Yet too often, ROI is measured only by short-term clicks and conversions. These snapshots miss the bigger picture: loyalty, advocacy, and resilience that come from building trust over time.

In this week’s Marketing With Purpose Kit from The Bliss Business Podcast, we explore how purpose-driven marketing reframes ROI with a long-term lens, showing why emotional connection is not just brand love — it’s smart economics.

🎙️ Hosted by Stephen Sakach, Tullio Siragusa, and Mike Liwski
🎧 Produced by Tullio Siragusa

🧭 In this episode, we cover:
• Why short-term ROI can erode long-term trust
• How emotional connection drives loyalty, advocacy, and resilience
• Examples from REI, Apple, and Nike on playing the long game
• Metrics beyond conversions: lifetime value, retention, advocacy, and brand equity

🎧 Whether you’re a marketer, founder, or leader, this Kit will help you shift from chasing transactions to building enduring relationships.

Companies that embrace conscious capitalism outperform the market by 10x over a 15-year period (Firms of Endearment study).

Yet as AI adoption accelerates, many leaders face a critical question: How do we ensure innovation serves humanity rather than undermines it?

In this episode of The Bliss Business Podcast, we’re joined by Kevin Surace, Author, Keynote Speaker, CEO, and widely recognized as the father of the AI Virtual Assistant. Kevin has been named INC Magazine’s Entrepreneur of the Year, a CNBC Top Innovator of the Decade, and a World Economic Forum Tech Pioneer, with 95 patents and decades of trailblazing work across AI, energy, and sustainable innovation.

🎙️ Hosted by Stephen Sakach and Mike Liwski

🎧 Produced by Tullio Siragusa

🧭 In this episode, we explore:

• Why conscious capitalism is more critical than ever in the age of AI

• Risks of unchecked innovation and how values can anchor progress

• Systems leaders can implement to align profitability with purpose

• Real-world lessons from Kevin’s pioneering AI and sustainability projects

🎧 Whether you’re leading a startup, enterprise, or community, this conversation offers practical insights to balance innovation, profit, and humanity.

Is your leadership model aligned with purpose, or just performance?

Only 32% of employees feel engaged at work (Gallup). And yet, companies with strong purpose report 30% higher innovation and retention (McKinsey). So what gives?

Join us on The Bliss Business Podcast with guest Bob Gappa, Founder & CEO of Management 2000, as we explore how great leadership starts with purpose, and why that purpose must be operationalized to build real engagement.

🎙️ Hosted by Stephen Sakach and Mike Liwski

🎧 Produced by Tullio Siragusa

In this episode:

• Why most purpose statements fail to inspire action

• How to build systems of commitment, not just compliance

• The leadership legacy question every CEO should ask

• Practical ways to embed values into everyday decisions

If you're a founder, executive, or people leader, this conversation will help you rethink how your organization lives its values, not just talk about them.

💬 What’s one way your company puts purpose into practice?