In a world full of noise, the brands that stand out are the ones that speak to the heart.

This week’s Marketing With Purpose Kit from The Bliss Business Podcast features one of the most influential storytellers in franchising: Martha O’Gorman, Chief Marketing Officer at Loyalty Brands.

With more than three decades shaping national brands and guiding entrepreneurs, Martha has built a career on marketing that is both strategic and deeply human.

As a Certified Franchise Executive and active member of the International Franchise Association’s Marketing and Innovation Committee, Martha helps shape the future of storytelling across the entire franchise sector.

From tax prep and mobile pet grooming to roofing, accounting, and home services, she turns complex ideas into emotional, compelling narratives that elevate brands and empower business owners.

🎙️ Hosted by Michele Brasfield

🎧 Produced by Tullio Siragusa

💡 In this episode, we explore:

• Why empathy and purpose belong at the center of every marketing strategy

• How storytelling can transform both emerging brands and established franchises

• What 30+ years of brand building taught Martha about clarity, connection, and trust

• The surprising leadership wisdom we learn from animals and how Martha’s dog Penny inspires her daily

🎧 Join us for a warm, insightful conversation on building businesses that matter and stories that stay with people long after the moment has passed.

Emotional intelligence is often called a “soft skill,” yet research shows it can account for more than half of job performance in many roles and is one of the strongest predictors of effective leadership.

At the same time, many employees still experience leaders who are distant, reactive, or purely numbers driven. The gap between what people need and how leaders show up has never been more visible.

In this episode of The Bliss Business Podcast, we sit down with franchise leader Jania Bailey of FranNet to explore how emotional intelligence becomes a real business advantage in franchising and beyond.

Jania shares powerful insights on:

• How emotional intelligence changes the way leaders make decisions under pressure

• Balancing hard business realities with empathy for franchisees and aspiring owners

• Systems and practices that embed EQ into daily conversations and tough calls

• Why love, care, and respect are non negotiable when people are making life changing business decisions

🎙️ Hosted by Stephen Sakach and Mike Liwski

🎧 Produced by Tullio Siragusa

Emotional intelligence is not about being soft. It is about leading with enough self awareness, empathy, and courage to get to the truth and still keep people whole.

Only 19% of executives believe they have the right culture in place, even though 94% agree it’s critical to business success (Deloitte, 2024).

Culture isn’t built through policy. It’s built through people, through shared purpose, trust, and community.

In this episode of The Bliss Business Podcast, we sit down with Paul Flick, Founder and CEO of Premium Service Brands, to explore what it really takes to build connection and belonging across a growing franchise network.

🎙️ Hosted by Stephen Sakach and Mike Liwski

🎧 Produced by Tullio Siragusa

🧭 In this episode, we explore:

• How systems and culture drive belonging across multi-location brands

• The role of emotional intelligence in sustainable leadership

• Why purpose is the foundation of connection

• How trust and love translate into measurable business performance

🎧 Tune in to discover how connection can be your company’s greatest competitive advantage.