Everyone’s talking about flashy Rolexes, luxury cars, and overnight success in real estate. But what’s the truth behind the hustle? Can you really succeed without showing off? And can introverts make it in this loud, competitive game.

In this episode,, we sit down with Govind Ramachandran, Senior Director at DEMACC, who shares powerful insights on building a sustainable career in real estate sales. From debunking the biggest myths about real estate riches to understanding the importance of trust, integrity, and genuine client care, this conversation is packed with real talk about what it takes to truly succeed in the competitive Dubai real estate market. Whether you’re a new agent, a seasoned broker, or simply curious about sales leadership, this is a must-watch 📌

Timestamps:0:00 – Introduction

2:05 – Guest Introduction: Govind Ramachandran, Senior Director at DAMAC

3:00 – His sales journey: from average student to sales leader

3:42 – The science and psychology behind sales

4:21 – Why “everyone makes money in real estate” is misleading

06:30 – How to SELL Luxury Real Estate When You Don’t Own Luxury?

7:00 – The rise of hustle culture in real estate – is it sustainable?9:35 – Why clients will always come back to trustworthy advisors sales?

11:51 – Key traits for aspiring real estate professionals13:01 – Socializing vs serving: What actually matters in sales

13:39 – Coffee Break: Govind’s love for African coffee and natural beans

17:01 – Staying grounded and humble even while leading massive teams

20:32 – Developing strong communication skills – Govind’s method

22:23 – Warren Buffett’s tip: Become a great communicator

23:27 – Govind’s interest in AI and learning through IIM Indore

27:00 – Using AI personas to practice sales pitches before client meetings

29:46 – Selling luxury real estate without owning one: Mindset matters

31:00 – Patience, research, and preparedness are key to high-ticket sales

33:06 – Not everyone is made for ultra-luxury – picking the right brokers

35:10 – Perception in luxury sales: Rolex or relationships?

37:49 – Goal setting and internal motivation are the real fuel

39:04 – Tesla vs traditional real estate: Product quality vs hard-selling

1:16 – Creating emotional client experiences, not just transactions

42:34 – When sales drop: Honest self-evaluation over external blame

44:14 – Final advice: Don’t jump into real estate for quick money – know your “Why”

Follow Govind Ramachandran on LinkedIn : https://www.linkedin.com/in/govind-ramachandrandran-specialist/

✨ About Me:I'm Bilna Sandeep, a Chartered Surveyor turned Construction Marketing Specialist, and the founder of Built Market Lab. With a passion for entrepreneurship and empowering women, I also lead the Homepreneurs Club, a platform dedicated to supporting women entrepreneurs. Through my podcast, "The Bilna Sandeep Show," I share insights from business leaders and my own journey to help others succeed.

Connect with Bilna Sandeep:

📸 Instagram: [@bilnasandeep](https://instagram.com/bilnasandeep) 💼

linkedIn: [Bilna Sandeep](https://www.linkedin.com/in/bilnas/)

🌐 Website: [bilnasandeep.com](https://bilnasandeep.com/)

Built Market Lab – A Construction Specialized Marketing Agency:🔗 Website: [builtmarketlab.com](https://builtmarketlab.com/)

📸 Instagram: [@builtmarketlab](https://www.instagram.com/builtmarketlab)

💼 LinkedIn: [Built Market Lab](https://www.linkedin.com/company/builtmarketlab/) Women Entrepreneurs Networking Platform – Homepreneurs Club:

🌐 Website: [homepreneursclub.com](https://www.homepreneursclub.com/)

📸 Instagram: [@homepreneursclub](https://www.instagram.com/homepreneursclub/)

📲 Join WhatsApp Channel for Updates: [Join Here](https://chat.whatsapp.com/ET5sEk4sYzPBvr5urTARoU) 💬

Join Free Facebook Group for Women Entrepreneurs: [Join Here](https://www.facebook.com/groups/homepreneurs)

👉 Don’t forget to LIKE, SUBSCRIBE, and SHARE to stay updated with all our latest content and insights! 💥

Are you a founder or sales leader in a B2B interior fit-out company looking to crack client acquisition using LinkedIn? In this video, we take you through a comprehensive, five-phase LinkedIn strategy designed specifically for B2B businesses—especially in the fit-out industry.Welcome to my channel! "The Bilna Sandeep Show!Before diving in, an important announcement — we’ve launched The Construction Network, a free, dynamic community for construction professionals, business owners, and stakeholders in the construction industry. This network is a space to explore new job and project opportunities, build relationships, and access valuable learning resources. Join the network via the link in the description and start connecting with like-minded industry peers.🔍 What You’ll Learn:✅ How to identify your dream 100 clients✅ How to build a content strategy tailored to your target sectors✅ Posting strategies for personal and company profiles✅ How to turn daily LinkedIn activity into consistent lead generation✅ Steps to initiate vendor registration and prequalification✅ Powerful outreach and engagement tactics without sounding salesy00:00 : Intro01:58 : Phase 1 - LAYING THE FOUNDATION11:25 : Phase 2 - IDENTIFYING YOUR TARGET AUDIENCE14:35 : Phase 3 - CONTENT STARTEGY19:34 : Phase 4 - DAILY OUTREACH & RELATIONSHIP BUILDING22:00 : Phase 5 - VENDOR REGISTRATION25:12 : Phase 6 - SCALING🌐 A free and vibrant community built for construction professionals, business owners, and key stakeholders in the industry.🔗 Join now : https://www.gokollab.com/theconstructionnetwork✨ About Me:I'm Bilna Sandeep, a Chartered Surveyor turned Construction Marketing Specialist, and the founder of Built Market Lab. With a passion for entrepreneurship and empowering women, I also lead the Homepreneurs Club, a platform dedicated to supporting women entrepreneurs. Through my podcast, "The Bilna Sandeep Show," I share insights from business leaders and my own journey to help others succeed.--- Connect with Bilna Sandeep:📸 Instagram: [@bilnasandeep](https://instagram.com/bilnasandeep) 💼 LinkedIn: [Bilna Sandeep](https://www.linkedin.com/in/bilnas/) 🌐 Website: [bilnasandeep.com](https://bilnasandeep.com/)--- Built Market Lab – A Construction Specialized Marketing Agency:🔗 Website: [builtmarketlab.com](https://builtmarketlab.com/) 📸 Instagram: [@builtmarketlab](https://www.instagram.com/builtmarketlab) 💼 LinkedIn: [Built Market Lab](https://www.linkedin.com/company/builtmarketlab/)https://ceo.builtmarketlab.com/--- Women Entrepreneurs Networking Platform – Homepreneurs Club:🌐 Website: [homepreneursclub.com](https://www.homepreneursclub.com/) 📸 Instagram: [@homepreneursclub](https://www.instagram.com/homepreneursclub/) 📲 Join WhatsApp Channel for Updates: [Join Here](https://chat.whatsapp.com/ET5sEk4sYzPBvr5urTARoU) 💬 Join Free Facebook Group for Women Entrepreneurs: [Join Here](https://www.facebook.com/groups/homepreneurs)--👉 Don’t forget to LIKE, SUBSCRIBE, and SHARE to stay updated with all our latest content and insights! 💥

Are you making these critical marketing mistakes in your construction or real estate business? Avoiding these errors can help you attract high-value clients, build a strong brand, and stay ahead of the competition.Welcome to my channel! "The Bilna Sandeep Show!In this video, we explore the top five marketing mistakes that many construction and real estate companies make, along with strategies to fix them.🔍 Topics Covered:✅ Lack of Brand Positioning & Niche Focus✅ Ignoring Digital Marketing & Hiring the Wrong Talent✅ Underestimating the Power of Personal Branding✅ Lack of Thought Leadership Content✅ Inconsistent Content Strategy & Poor ExecutionTime Stamps :00:00 -Introduction01:42 -Not having proper brand positioning03:21 -Use Digital Media07:06 -Ignoring Personal Brands11:04 -They don't use power of thought leadership12:01 -They don't have content strategy

Check out our free eBook on 10 powerful social media strategies for construction CEOseBook download link : https://ceo.builtmarketlab.com/ ✨ About Me:I'm Bilna Sandeep, a Chartered Surveyor turned Construction Marketing Specialist, and the founder of Built Market Lab. With a passion for entrepreneurship and empowering women, I also lead the Homepreneurs Club, a platform dedicated to supporting women entrepreneurs. Through my podcast, "The Bilna Sandeep Show," I share insights from business leaders and my own journey to help others succeed.--- Connect with Bilna Sandeep:📸 Instagram: [@bilnasandeep](https://instagram.com/bilnasandeep) 💼 LinkedIn: [Bilna Sandeep](https://www.linkedin.com/in/bilnas/) 🌐 Website: [bilnasandeep.com](https://bilnasandeep.com/)--- Built Market Lab – A Construction Specialized Marketing Agency:🔗 Website: [builtmarketlab.com](https://builtmarketlab.com/) 📸 Instagram: [@builtmarketlab](https://www.instagram.com/builtmarketlab) 💼 LinkedIn: [Built Market Lab](https://www.linkedin.com/company/builtmarketlab/)https://ceo.builtmarketlab.com/--- Women Entrepreneurs Networking Platform – Homepreneurs Club:🌐 Website: [homepreneursclub.com](https://www.homepreneursclub.com/) 📸 Instagram: [@homepreneursclub](https://www.instagram.com/homepreneursclub/) 📲 Join WhatsApp Channel for Updates: [Join Here](https://chat.whatsapp.com/ET5sEk4sYzPBvr5urTARoU) 💬 Join Free Facebook Group for Women Entrepreneurs: [Join Here](https://www.facebook.com/groups/homepreneurs)--👉 Don’t forget to LIKE, SUBSCRIBE, and SHARE to stay updated with all our latest content and insights! 💥

The power of adaptability and visionary leadership. Nicky Dobreanu shares his career journey, leadership insights, and the role of adaptability in professional growth.

Hello everyone, welcome back to the Bilna Sandeep show. My name is Bilna Sandeep. In this episode, we sit down with Nicky Dobreanu, Branch Director at Omnium International, to explore the future of leadership in the construction industry.

Omnium International is a leading project management and cost consultancy firm with over 50 years of experience. Omnium specialize in delivering comprehensive services throughout a project's lifecycle, including cost consultancy, project management, commercial management, and decarbonization and energy consultancy.

🌍 Key Takeaways:

✔️ The power of LinkedIn networking & authentic knowledge sharing

✔️ How public speaking shapes leadership in the construction industry

✔️ The importance of career flexibility and continuous learning

✔️ Why companies are shifting towards equity-based incentives for retention

✔️ Rethinking workplace culture & the leader vs. boss mindset

✔️ The future of work – remote work, productivity, and balancing structure with innovation

✔️ Women in construction - why do we still have a gap?

✔️ How organisations like RICS helps Chartered Surveyors?

✔️ Saudi vs Dubai for Construction Professionals

📌 Timestamps

00:00 - Introduction and Guest Welcome

02:46 - Civil engineering education and career beginnings

06:09 - Transition from Qatar to Dubai and professional growth

10:14 - Breaking corporate hierarchy and open communication

15:29 - The benefits of an equity-based work system

20:06 - The role of RICS (Royal Institution of Chartered Surveyors)

25:35 - Learning from professionals outside of your industry

30:29 - Challenges professionals face in presenting knowledge

36:09 - Strengthening the RICS community in the UAE

37:50 - Women in construction and workplace diversity

38:45 - Corporate policies and diversity initiatives

40:51 - Saudi vs. UAE job market and career choices

42:27 - Embracing new opportunities with an open mindset

42:59 - Career advice for quantity surveying professionals

43:19 - Job satisfaction and recognizing professional value

Follow Nicky Dobreanu LinkedIn : https://www.linkedin.com/in/nickydobreanu/?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=android_app

✨ About Me:

I'm Bilna Sandeep, a Chartered Surveyor turned Construction Marketing Specialist, and the founder of Built Market Lab. With a passion for entrepreneurship and empowering women, I also lead the Homepreneurs Club, a platform dedicated to supporting women entrepreneurs. Through my podcast, "The Bilna Sandeep Show," I share insights from business leaders and my own journey to help others succeed.

-------------------

Connect with Bilna Sandeep:📸 Instagram: [@bilnasandeep](https://instagram.com/bilnasandeep) 💼 LinkedIn: [Bilna Sandeep](https://www.linkedin.com/in/bilnas/) 🌐 Website: [bilnasandeep.com](https://bilnasandeep.com/)------------ Built Market Lab – A Construction Specialized Marketing Agency:🔗 Website: [builtmarketlab.com](https://builtmarketlab.com/) 📸 Instagram: [@builtmarketlab](https://www.instagram.com/builtmarketlab) 💼 LinkedIn: [Built Market Lab](https://www.linkedin.com/company/builtmarketlab/)

--------

Women Entrepreneurs Networking Platform – Homepreneurs Club:🌐 Website: [homepreneursclub.com](https://www.homepreneursclub.com/) 📸 Instagram: [@homepreneursclub](https://www.instagram.com/homepreneursclub/) 📲 Join WhatsApp Channel for Updates: [Join Here](https://chat.whatsapp.com/ET5sEk4sYzPBvr5urTARoU) 💬 Join Free Facebook Group for Women Entrepreneurs: [Join Here](https://www.facebook.com/groups/homepreneurs)

👉 Don’t forget to LIKE, SUBSCRIBE, and SHARE to stay updated with all our latest content and insights! 💥

Welcome to my channel! "The Bilna Sandeep Show Are you a Construction CEO looking to expand your influence, attract high-value clients, and grow your professional network? 💼 🏗️ In today’s digital world, LinkedIn is more than just a platform—it’s a powerful tool that can help position you as an industry leader and drive business success. In this video, I’ll dive into proven LinkedIn strategies tailored specifically for the construction industry, helping you make a lasting first impression with a compelling LinkedIn presence.

Welcome back to the Bilna Sandeep Show. I'm your host Bilna Sandeep.

As you all know, I am the owner of Build Market Lab, which is a construction marketing agency. And I am also the business development director of Maven Project Consultants. We are a project management and post-consulting firm.

Check out the video link for this episode below.

https://youtu.be/PyKHk0uhslY

Timestamps:

0:00 – Introduction to Vincenzo Spina and his Carrara roots

2:45 – The rise of Stonex Consulting in Dubai

3:56 - The story and influence of Carrara

5:57 - 4 elements of Stone Selection

9:00 - Educating your Clients

11:00 - Different Types of Stone

15:10 - Natural vs Artificial Stone

18:26 – Why Vincenzo believes in design over material cost

10:15 – Barberia Italiana: From stones to beards

15:40 – Controversial insights about the stone industry

19:56 - Architect Expectations vs Reality

22:00 - Sustainability in the Stone Industry

24:50 - Barberia Italiana

27:40 - Digital and Marketing side of Construction

31:24 - How to choose stone as a Property Developer or Home Owner?

34:00 - How to attract right Talents to your team?

38:00 - Final Advise

✨ About Me: I'm Bilna Sandeep, a Chartered Surveyor turned Construction Marketing Specialist, and the founder of Built Market Lab. With a passion for entrepreneurship and empowering women, I also lead the Homepreneurs Club, a platform dedicated to supporting women entrepreneurs. Through my podcast, "The Bilna Sandeep Show," I share insights from business leaders and my own journey to help others succeed. --- Connect with Bilna Sandeep: 📸 Instagram: [@bilnasandeep](https://instagram.com/bilnasandeep) 💼 LinkedIn: [Bilna Sandeep](https://www.linkedin.com/in/bilnas/) 🌐 Website: [bilnasandeep.com](https://bilnasandeep.com/) --- Built Market Lab – A Construction Specialized Marketing Agency: 🔗 Website: [builtmarketlab.com](https://builtmarketlab.com/) 📸 Instagram: [@builtmarketlab](https://www.instagram.com/builtmarketlab) 💼 LinkedIn: [Built Market Lab](https://www.linkedin.com/company/builtmarketlab/) --- Women Entrepreneurs Networking Platform – Homepreneurs Club: 🌐 Website: [homepreneursclub.com](https://www.homepreneursclub.com/) 📸 Instagram: [@homepreneursclub](https://www.instagram.com/homepreneursclub/) 📲 Join WhatsApp Channel for Updates: [Join Here](https://chat.whatsapp.com/ET5sEk4sYzPBvr5urTARoU) 💬 Join Free Facebook Group for Women Entrepreneurs: [Join Here](https://www.facebook.com/groups/homepreneurs) --- 👉 Don’t forget to LIKE, SUBSCRIBE, and SHARE to stay updated with all our latest content and insights! 💥

In this episode of The Bilna Sandeep Show, we sit down with Jotun UAE’s General Manager - Kjetil Urheim to uncover the incredible journey of Jotun from its marine paint origins to becoming a global leader in decorative and protective coatings. With over 24 years at Jotun, our guest shares insider insights into Jotun’s role in iconic projects like Dubai Mall, Burj Khalifa, and the Dubai Metro.Explore how Jotun’s unique "Penguin Culture" shapes a high-performing team, where employee empowerment and innovation drive business success. Learn about Jotun's commitment to sustainability, from reducing CO2 emissions to pioneering eco-friendly marine paints that lower fuel consumption. Plus, discover the company’s new ideation room, where ideas spark solutions, and find out how the team tackles challenges head-on with responsibility and ownership.This episode is a must-watch for business leaders, sustainability advocates, and anyone interested in Jotun’s cutting-edge strategies for growth in competitive markets.Key Takeaways:Jotun’s leadership in UAE’s decorative paint industryThe story behind Jotun's "Penguin Culture" and employee empowermentInsights into Jotun’s ideation room fostering innovationLeadership lessons on growth, ownership, and building a passionate team✨ About Me: I'm Bilna Sandeep, a Chartered Surveyor turned Construction Marketing Specialist, and the founder of Built Market Lab. With a passion for entrepreneurship and empowering women, I also lead the Homepreneurs Club, a platform dedicated to supporting women entrepreneurs. Through my podcast, "The Bilna Sandeep Show," I share insights from business leaders and my own journey to help others succeed. --- Connect with Bilna Sandeep: 📸 Instagram: [@bilnasandeep](https://instagram.com/bilnasandeep) 💼 LinkedIn: [Bilna Sandeep](https://www.linkedin.com/in/bilnas/) 🌐 Website: [bilnasandeep.com](https://bilnasandeep.com/) --- Built Market Lab – A Construction Specialized Marketing Agency: 🔗 Website: [builtmarketlab.com](https://builtmarketlab.com/) 📸 Instagram: [@builtmarketlab](https://www.instagram.com/builtmarketlab) 💼 LinkedIn: [Built Market Lab](https://www.linkedin.com/company/builtmarketlab/) --- Women Entrepreneurs Networking Platform – Homepreneurs Club: 🌐 Website: [homepreneursclub.com](https://www.homepreneursclub.com/) 📸 Instagram: [@homepreneursclub](https://www.instagram.com/homepreneursclub/) 📲 Join WhatsApp Channel for Updates: [Join Here](https://chat.whatsapp.com/ET5sEk4sYzPBvr5urTARoU) 💬 Join Free Facebook Group for Women Entrepreneurs: [Join Here](https://www.facebook.com/groups/homepreneurs)

Welcome back to the channel, construction leaders! In today’s video, we’re diving into a transformative 5-month plan designed specifically for Construction CEOs who want to elevate their personal brand and become industry influencers.🚧 What to Expect:Understand the importance of personal branding and how it can elevate your reputation as a trusted leader in construction.Defining Your Why: Discover the reasons why personal branding is crucial and debunk common misconceptions.Phase 1: Foundation & Audit- Learn how to assess your current online presence and build a compelling brand story.Phase 2: Content Strategy & Social Kickstart- Get tips on crafting a consistent content strategy across platforms like LinkedIn and Instagram.Phase 3: Thought Leadership & PR - Focus on establishing yourself as a thought leader in your areas of passion.Phase 4: Speaking Opportunities & Video Content - Find out how to leverage speaking engagements and video content to connect with your audience.Phase 5: Networking & Reinforcing Authority- Learn the art of genuine networking and how to create lasting connections in the industry.🔔 If you're ready to move from being invisible to influential, this video is for you! Don’t forget to like, comment, and subscribe for more content tailored for construction enthusiasts looking to build their legacy.👷‍♂️ Join the Conversation:What’s your personal branding journey? Share your thoughts in the comments below!

✨ About Me:I'm Bilna Sandeep, a Chartered Surveyor turned Construction Marketing Specialist, and the founder of Built Market Lab. With a passion for entrepreneurship and empowering women, I also lead the Homepreneurs Club, a platform dedicated to supporting women entrepreneurs. Through my podcast, "The Bilna Sandeep Show," I share insights from business leaders and my own journey to help others succeed.--- Connect with Bilna Sandeep:📸 Instagram: [@bilnasandeep](https://instagram.com/bilnasandeep) 💼 LinkedIn: [Bilna Sandeep](https://www.linkedin.com/in/bilnas/) 🌐 Website: [bilnasandeep.com](https://bilnasandeep.com/)--- Built Market Lab – A Construction Specialized Marketing Agency:🔗 Website: [builtmarketlab.com](https://builtmarketlab.com/) 📸 Instagram: [@builtmarketlab](https://www.instagram.com/builtmarketlab) 💼 LinkedIn: [Built Market Lab](https://www.linkedin.com/company/builtmarketlab/)--- Women Entrepreneurs Networking Platform – Homepreneurs Club:🌐 Website: [homepreneursclub.com](https://www.homepreneursclub.com/) 📸 Instagram: [@homepreneursclub](https://www.instagram.com/homepreneursclub/) 📲 Join WhatsApp Channel for Updates: [Join Here](https://chat.whatsapp.com/ET5sEk4sYzPBvr5urTARoU) 💬 Join Free Facebook Group for Women Entrepreneurs: [Join Here](https://www.facebook.com/groups/homepreneurs)---👉 Don’t forget to LIKE, SUBSCRIBE, and SHARE to stay updated with all our latest content and insights! 💥

#Construction #PersonalBranding #ConstructionCEOs #ThoughtLeadership #Networking #IndustryInsights