Everyone’s talking about flashy Rolexes, luxury cars, and overnight success in real estate. But what’s the truth behind the hustle? Can you really succeed without showing off? And can introverts make it in this loud, competitive game.

In this episode,, we sit down with Govind Ramachandran, Senior Director at DEMACC, who shares powerful insights on building a sustainable career in real estate sales. From debunking the biggest myths about real estate riches to understanding the importance of trust, integrity, and genuine client care, this conversation is packed with real talk about what it takes to truly succeed in the competitive Dubai real estate market. Whether you’re a new agent, a seasoned broker, or simply curious about sales leadership, this is a must-watch 📌

Timestamps:0:00 – Introduction

2:05 – Guest Introduction: Govind Ramachandran, Senior Director at DAMAC

3:00 – His sales journey: from average student to sales leader

3:42 – The science and psychology behind sales

4:21 – Why “everyone makes money in real estate” is misleading

06:30 – How to SELL Luxury Real Estate When You Don’t Own Luxury?

7:00 – The rise of hustle culture in real estate – is it sustainable?9:35 – Why clients will always come back to trustworthy advisors sales?

11:51 – Key traits for aspiring real estate professionals13:01 – Socializing vs serving: What actually matters in sales

13:39 – Coffee Break: Govind’s love for African coffee and natural beans

17:01 – Staying grounded and humble even while leading massive teams

20:32 – Developing strong communication skills – Govind’s method

22:23 – Warren Buffett’s tip: Become a great communicator

23:27 – Govind’s interest in AI and learning through IIM Indore

27:00 – Using AI personas to practice sales pitches before client meetings

29:46 – Selling luxury real estate without owning one: Mindset matters

31:00 – Patience, research, and preparedness are key to high-ticket sales

33:06 – Not everyone is made for ultra-luxury – picking the right brokers

35:10 – Perception in luxury sales: Rolex or relationships?

37:49 – Goal setting and internal motivation are the real fuel

39:04 – Tesla vs traditional real estate: Product quality vs hard-selling

1:16 – Creating emotional client experiences, not just transactions

42:34 – When sales drop: Honest self-evaluation over external blame

44:14 – Final advice: Don’t jump into real estate for quick money – know your “Why”

Follow Govind Ramachandran on LinkedIn : https://www.linkedin.com/in/govind-ramachandrandran-specialist/

✨ About Me:I'm Bilna Sandeep, a Chartered Surveyor turned Construction Marketing Specialist, and the founder of Built Market Lab. With a passion for entrepreneurship and empowering women, I also lead the Homepreneurs Club, a platform dedicated to supporting women entrepreneurs. Through my podcast, "The Bilna Sandeep Show," I share insights from business leaders and my own journey to help others succeed.

Connect with Bilna Sandeep:

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linkedIn: [Bilna Sandeep](https://www.linkedin.com/in/bilnas/)

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Built Market Lab – A Construction Specialized Marketing Agency:🔗 Website: [builtmarketlab.com](https://builtmarketlab.com/)

📸 Instagram: [@builtmarketlab](https://www.instagram.com/builtmarketlab)

💼 LinkedIn: [Built Market Lab](https://www.linkedin.com/company/builtmarketlab/) Women Entrepreneurs Networking Platform – Homepreneurs Club:

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Are you a founder or sales leader in a B2B interior fit-out company looking to crack client acquisition using LinkedIn? In this video, we take you through a comprehensive, five-phase LinkedIn strategy designed specifically for B2B businesses—especially in the fit-out industry.Welcome to my channel! "The Bilna Sandeep Show!Before diving in, an important announcement — we’ve launched The Construction Network, a free, dynamic community for construction professionals, business owners, and stakeholders in the construction industry. This network is a space to explore new job and project opportunities, build relationships, and access valuable learning resources. Join the network via the link in the description and start connecting with like-minded industry peers.🔍 What You’ll Learn:✅ How to identify your dream 100 clients✅ How to build a content strategy tailored to your target sectors✅ Posting strategies for personal and company profiles✅ How to turn daily LinkedIn activity into consistent lead generation✅ Steps to initiate vendor registration and prequalification✅ Powerful outreach and engagement tactics without sounding salesy00:00 : Intro01:58 : Phase 1 - LAYING THE FOUNDATION11:25 : Phase 2 - IDENTIFYING YOUR TARGET AUDIENCE14:35 : Phase 3 - CONTENT STARTEGY19:34 : Phase 4 - DAILY OUTREACH & RELATIONSHIP BUILDING22:00 : Phase 5 - VENDOR REGISTRATION25:12 : Phase 6 - SCALING🌐 A free and vibrant community built for construction professionals, business owners, and key stakeholders in the industry.🔗 Join now : https://www.gokollab.com/theconstructionnetwork✨ About Me:I'm Bilna Sandeep, a Chartered Surveyor turned Construction Marketing Specialist, and the founder of Built Market Lab. With a passion for entrepreneurship and empowering women, I also lead the Homepreneurs Club, a platform dedicated to supporting women entrepreneurs. Through my podcast, "The Bilna Sandeep Show," I share insights from business leaders and my own journey to help others succeed.--- Connect with Bilna Sandeep:📸 Instagram: [@bilnasandeep](https://instagram.com/bilnasandeep) 💼 LinkedIn: [Bilna Sandeep](https://www.linkedin.com/in/bilnas/) 🌐 Website: [bilnasandeep.com](https://bilnasandeep.com/)--- Built Market Lab – A Construction Specialized Marketing Agency:🔗 Website: [builtmarketlab.com](https://builtmarketlab.com/) 📸 Instagram: [@builtmarketlab](https://www.instagram.com/builtmarketlab) 💼 LinkedIn: [Built Market Lab](https://www.linkedin.com/company/builtmarketlab/)https://ceo.builtmarketlab.com/--- Women Entrepreneurs Networking Platform – Homepreneurs Club:🌐 Website: [homepreneursclub.com](https://www.homepreneursclub.com/) 📸 Instagram: [@homepreneursclub](https://www.instagram.com/homepreneursclub/) 📲 Join WhatsApp Channel for Updates: [Join Here](https://chat.whatsapp.com/ET5sEk4sYzPBvr5urTARoU) 💬 Join Free Facebook Group for Women Entrepreneurs: [Join Here](https://www.facebook.com/groups/homepreneurs)--👉 Don’t forget to LIKE, SUBSCRIBE, and SHARE to stay updated with all our latest content and insights! 💥

Are you making these critical marketing mistakes in your construction or real estate business? Avoiding these errors can help you attract high-value clients, build a strong brand, and stay ahead of the competition.Welcome to my channel! "The Bilna Sandeep Show!In this video, we explore the top five marketing mistakes that many construction and real estate companies make, along with strategies to fix them.🔍 Topics Covered:✅ Lack of Brand Positioning & Niche Focus✅ Ignoring Digital Marketing & Hiring the Wrong Talent✅ Underestimating the Power of Personal Branding✅ Lack of Thought Leadership Content✅ Inconsistent Content Strategy & Poor ExecutionTime Stamps :00:00 -Introduction01:42 -Not having proper brand positioning03:21 -Use Digital Media07:06 -Ignoring Personal Brands11:04 -They don't use power of thought leadership12:01 -They don't have content strategy

Check out our free eBook on 10 powerful social media strategies for construction CEOseBook download link : https://ceo.builtmarketlab.com/ ✨ About Me:I'm Bilna Sandeep, a Chartered Surveyor turned Construction Marketing Specialist, and the founder of Built Market Lab. With a passion for entrepreneurship and empowering women, I also lead the Homepreneurs Club, a platform dedicated to supporting women entrepreneurs. Through my podcast, "The Bilna Sandeep Show," I share insights from business leaders and my own journey to help others succeed.--- Connect with Bilna Sandeep:📸 Instagram: [@bilnasandeep](https://instagram.com/bilnasandeep) 💼 LinkedIn: [Bilna Sandeep](https://www.linkedin.com/in/bilnas/) 🌐 Website: [bilnasandeep.com](https://bilnasandeep.com/)--- Built Market Lab – A Construction Specialized Marketing Agency:🔗 Website: [builtmarketlab.com](https://builtmarketlab.com/) 📸 Instagram: [@builtmarketlab](https://www.instagram.com/builtmarketlab) 💼 LinkedIn: [Built Market Lab](https://www.linkedin.com/company/builtmarketlab/)https://ceo.builtmarketlab.com/--- Women Entrepreneurs Networking Platform – Homepreneurs Club:🌐 Website: [homepreneursclub.com](https://www.homepreneursclub.com/) 📸 Instagram: [@homepreneursclub](https://www.instagram.com/homepreneursclub/) 📲 Join WhatsApp Channel for Updates: [Join Here](https://chat.whatsapp.com/ET5sEk4sYzPBvr5urTARoU) 💬 Join Free Facebook Group for Women Entrepreneurs: [Join Here](https://www.facebook.com/groups/homepreneurs)--👉 Don’t forget to LIKE, SUBSCRIBE, and SHARE to stay updated with all our latest content and insights! 💥