Episodes

  • Who OWNS The Modern Sports Fan?

    Who OWNS The Modern Sports Fan?
    Oct 15 2025

    In this episode of The Attention Shift, hosts Lee Rabourne, Ed Abis, and Jo Redfern dive deep into the multi-billion-dollar question that is defining the future of sports: Who owns the modern sports fan's data?

    As 70% of sports organisations report fan data as their #1 growth driver, the scramble is on. But why are clubs and leagues only playing catch-up now, and are they trying to genuinely improve the fan experience, or is it "another opportunity to screw them?" Listen and let us know your take.

    Hosted on Acast. See acast.com/privacy for more information.
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    37 mins
  • The Great Sports Shake-Up: Netflix's Big Play, The Billion-Dollar Battle For Sports Rights & YouTube's Role In Shaping The Future Of Fandom!

    The Great Sports Shake-Up: Netflix's Big Play, The Billion-Dollar Battle For Sports Rights & YouTube's Role In Shaping The Future Of Fandom!
    Oct 1 2025
    In this episode of The Attention Shift, Lee, Ed, & Jo dive into the seismic changes reshaping the sports media business. From Netflix’s record-breaking NFL Christmas Day games and storytelling focus to DAZN’s global ambitions and YouTube’s growing dominance, the battle for attention in sports is heating up. We explore how storytelling-driven formats like Drive to Survive are fueling fan engagement, how fragmentation is reshaping the viewing experience, and what it all means for audience participation in the streaming era. Is this a golden age of choice for fans—or just a frustrating mess of platforms fighting for attention? Listen and let us know your take.

    Hosted on Acast. See acast.com/privacy for more information.
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    28 mins
  • How Athlete-Owned Media is Changing the Game

    How Athlete-Owned Media is Changing the Game
    Sep 17 2025

    Networks aren’t bringing the eyes and attention to athletes.


    On this episode of The Attention Shift, join Ed, Jo, and Lee as they discuss how superstars are building direct relationships with their audience and blowing traditional media models out of the water when it comes to engagement.


    So if networks aren’t bringing the eyes and attention, what are they bringing to the table for athletes? Listen and let us know your take.

    Hosted on Acast. See acast.com/privacy for more information.
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    34 mins
  • CazéTV's World Cup Coup

    CazéTV's World Cup Coup
    Sep 3 2025
    In this episode of The Attention Shift, Ed, Jo, and Lee dissect CazéTV's stunning World Cup coup that sent shockwaves through sports media. A digital-first disruptor just outmanoeuvred broadcasting giants to secure FIFA's crown jewel in Brazil, streaming free on YouTube and smashing records with 6.15 million concurrent viewers. The team explores how ad-supported streaming could revolutionise sports monetisation and the heated debate: Is free access democratizing sports, or are we just trading cash payments for data and attention? Listen and let us know your take.

    Hosted on Acast. See acast.com/privacy for more information.
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    33 mins
  • The Sports Rights Hunger Games

    The Sports Rights Hunger Games
    Aug 20 2025
    In this episode of The Attention Shift, Ed, Jo, and Lee dissect the sports rights divide between mega-deal winners and DTC gamblers. We've seen the NFL break from the norm and strike a revolutionary equity deal with ESPN, at the same time as Ligue 1 pursues a risky streaming pivot after falling out with DAZN. The team dig into why premium properties still command billions while mid-tier leagues struggle with traditional deals. As control of distribution becomes as valuable as the rights themselves, can struggling leagues survive by owning their platforms? Listen and let us know your take.

    Hosted on Acast. See acast.com/privacy for more information.
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    34 mins
  • Is Women's Sport in CRISIS?

    Is Women's Sport in CRISIS?
    Aug 6 2025
    In this episode Lee, Jo and Ed break down the women's sports attendance paradox and what it means for long-term sustainability. The trio tackle questions like "Why are stadiums half-empty despite record TV numbers?" while exploring WSL's 10% attendance drop, Sky Sports' £60m expansion plans, and whether women's sports need their own identity separate from men's teams. With 76% of fans staying casual viewers and YouTube tripling WSL viewership, can the industry turn digital engagement into stadium sellouts?

    Hosted on Acast. See acast.com/privacy for more information.
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    32 mins
  • The Five Forces Reshaping Fandom

    The Five Forces Reshaping Fandom
    Jul 23 2025

    In this episode Jo, Ed and Lee break down PMG's five forces and how it's changing fandom.


    The trio will take on questions like "How is Baller League connecting with Gen Z as traditional sports struggle?" while digging into whether sports can adapt or if it'll take a complete new rule book to engage new age fans.


    With Gen Z more loyal to individual creators and athletes than they are to actual teams, creators becoming the new broadcast networks, and athletes turning into media brands. Can sports handle this shift?

    Hosted on Acast. See acast.com/privacy for more information.
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    33 mins
  • Creators and The Club World Cup

    Creators and The Club World Cup
    Jul 10 2025

    DAZN’s $1B play for the FIFA Club World Cup isn’t just about broadcast rights—it’s about creators. With 100 digital stars tapped into a combined audience of 32 million, DAZN is betting big on creator-led content to drive engagement. Think docuseries like Through Ball and Chasing the Trophy, a creator house in Miami, and a global push that spans the U.S. to Spain.

    But here’s the tension: are rights holders genuinely evolving, or just outsourcing their youth strategy to influencers? Is this the future of fandom, or a shortcut that risks missing the point?

    In this episode of The Attention Shift, we get into it—how creators are reshaping the game, why legacy sports media is struggling to talk to Gen Z, and what success (or failure) really looks like when the creator economy meets billion-dollar sport.


    This is The Attention Shift powered by Dizplai.

    Hosted on Acast. See acast.com/privacy for more information.
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    32 mins