The Great Sports Shake-Up: Netflix's Big Play, The Billion-Dollar Battle For Sports Rights & YouTube's Role In Shaping The Future Of Fandom! cover art

The Great Sports Shake-Up: Netflix's Big Play, The Billion-Dollar Battle For Sports Rights & YouTube's Role In Shaping The Future Of Fandom!

The Great Sports Shake-Up: Netflix's Big Play, The Billion-Dollar Battle For Sports Rights & YouTube's Role In Shaping The Future Of Fandom!

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 In this episode of The Attention Shift, Lee, Ed, & Jo dive into the seismic changes reshaping the sports media business. From Netflix’s record-breaking NFL Christmas Day games and storytelling focus to DAZN’s global ambitions and YouTube’s growing dominance, the battle for attention in sports is heating up. We explore how storytelling-driven formats like Drive to Survive are fueling fan engagement, how fragmentation is reshaping the viewing experience, and what it all means for audience participation in the streaming era. Is this a golden age of choice for fans—or just a frustrating mess of platforms fighting for attention? Listen and let us know your take.

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