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The Attention Shift

The Attention Shift

By: Ed Abis Jo Redfern and Lee Radbourne
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The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis, Jo Redfern and Lee Radbourne, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom. No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, or just obsessed with where attention is heading, this is your front-row seat.


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Ed Abis, Joe Redfern and Lee Radbourne Politics & Government
Episodes
  • CazéTV's World Cup Coup

    CazéTV's World Cup Coup
    Sep 3 2025
    In this episode of The Attention Shift, Ed, Jo, and Lee dissect CazéTV's stunning World Cup coup that sent shockwaves through sports media. A digital-first disruptor just outmanoeuvred broadcasting giants to secure FIFA's crown jewel in Brazil, streaming free on YouTube and smashing records with 6.15 million concurrent viewers. The team explores how ad-supported streaming could revolutionise sports monetisation and the heated debate: Is free access democratizing sports, or are we just trading cash payments for data and attention? Listen and let us know your take.

    Hosted on Acast. See acast.com/privacy for more information.
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    33 mins
  • The Sports Rights Hunger Games

    The Sports Rights Hunger Games
    Aug 20 2025
    In this episode of The Attention Shift, Ed, Jo, and Lee dissect the sports rights divide between mega-deal winners and DTC gamblers. We've seen the NFL break from the norm and strike a revolutionary equity deal with ESPN, at the same time as Ligue 1 pursues a risky streaming pivot after falling out with DAZN. The team dig into why premium properties still command billions while mid-tier leagues struggle with traditional deals. As control of distribution becomes as valuable as the rights themselves, can struggling leagues survive by owning their platforms? Listen and let us know your take.

    Hosted on Acast. See acast.com/privacy for more information.
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    34 mins
  • Is Women's Sport in CRISIS?

    Is Women's Sport in CRISIS?
    Aug 6 2025
    In this episode Lee, Jo and Ed break down the women's sports attendance paradox and what it means for long-term sustainability. The trio tackle questions like "Why are stadiums half-empty despite record TV numbers?" while exploring WSL's 10% attendance drop, Sky Sports' £60m expansion plans, and whether women's sports need their own identity separate from men's teams. With 76% of fans staying casual viewers and YouTube tripling WSL viewership, can the industry turn digital engagement into stadium sellouts?

    Hosted on Acast. See acast.com/privacy for more information.
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    32 mins
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