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The Attention Shift

The Attention Shift

By: Ed Abis Jo Redfern and Lee Radbourne
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Don’t fit the format. Fix it.


The Attention Shift dives into the evolving world of sport, media and culture. Where eyeballs go, business follows. Hosted by Ed Abis, Jo Redfern and Lee Radbourne, it’s unfiltered conversations about the battle for attention, platform power plays and the future of fandom. No fluff. No filters. Just sharp takes with the people shaping what’s next. If you’re in sport, media or tech, or just obsessed with where attention is heading, this is your front-row seat.


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Hosted on Acast. See acast.com/privacy for more information.

Ed Abis, Joe Redfern and Lee Radbourne Politics & Government
Episodes
  • Who OWNS The Modern Sports Fan?

    Who OWNS The Modern Sports Fan?
    Oct 15 2025

    In this episode of The Attention Shift, hosts Lee Rabourne, Ed Abis, and Jo Redfern dive deep into the multi-billion-dollar question that is defining the future of sports: Who owns the modern sports fan's data?

    As 70% of sports organisations report fan data as their #1 growth driver, the scramble is on. But why are clubs and leagues only playing catch-up now, and are they trying to genuinely improve the fan experience, or is it "another opportunity to screw them?" Listen and let us know your take.

    Hosted on Acast. See acast.com/privacy for more information.
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    37 mins
  • The Great Sports Shake-Up: Netflix's Big Play, The Billion-Dollar Battle For Sports Rights & YouTube's Role In Shaping The Future Of Fandom!

    The Great Sports Shake-Up: Netflix's Big Play, The Billion-Dollar Battle For Sports Rights & YouTube's Role In Shaping The Future Of Fandom!
    Oct 1 2025
    In this episode of The Attention Shift, Lee, Ed, & Jo dive into the seismic changes reshaping the sports media business. From Netflix’s record-breaking NFL Christmas Day games and storytelling focus to DAZN’s global ambitions and YouTube’s growing dominance, the battle for attention in sports is heating up. We explore how storytelling-driven formats like Drive to Survive are fueling fan engagement, how fragmentation is reshaping the viewing experience, and what it all means for audience participation in the streaming era. Is this a golden age of choice for fans—or just a frustrating mess of platforms fighting for attention? Listen and let us know your take.

    Hosted on Acast. See acast.com/privacy for more information.
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    28 mins
  • How Athlete-Owned Media is Changing the Game

    How Athlete-Owned Media is Changing the Game
    Sep 17 2025

    Networks aren’t bringing the eyes and attention to athletes.


    On this episode of The Attention Shift, join Ed, Jo, and Lee as they discuss how superstars are building direct relationships with their audience and blowing traditional media models out of the water when it comes to engagement.


    So if networks aren’t bringing the eyes and attention, what are they bringing to the table for athletes? Listen and let us know your take.

    Hosted on Acast. See acast.com/privacy for more information.
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    34 mins
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