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In this episode Chris and Anne speak with Brooke Henderson, VP, US Strategic Partnerships at Yext to get an inside look at how conversational search is shifting how multifamily marketers should approach their online presence.

Brooke takes us through the current search landscape and how multifamily marketers can update their SEO strategy to account for conversational search - the new trend that is being heavily driven by AI search engines. Listeners will walk away with an understanding of how search is changing and how the basics of SEO + incorporating new tactics will keep you inline with prospect expectations.

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In this episode, Chris and Anne speak with Jami Thomas, VP of Sales at Zillow Rentals, where we cover a wide range of exciting topics including:

• The rumor that Zillow may be phasing out their PPL options for packages.
• Zillows recent partnerships with two AI powerhouses, EliseAI and Google Gemini.
• Best practices for creating effective Zillow listings.
• Utilizing your Zillow support team and data resources to maximize results.
• Zillow Rentals vision for the future.

For any multifamily marketer or operations professional who has been dying to know what Zillow Rentals next move is after their already strong year, this episode is for you!

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In this episode, Chris and Anne talk with Jon Simpson, about Swifty's Hyper-Effective Local Pages (HELP). AI-powered landing pages built for how renters search — by neighborhood, landmark, and location. Jon tells us the story of how they developed HELP and how this strategy helps their clients rank quickly in Google. And of course, no episode would be complete without predictions about the future of multifamily marketing.

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In this episode, Chris and Anne sit down with Jacob Carter, founder of Nurture Boss, to discuss the how conversational AI + humans can revolutionize the leasing and resident experience by offering a customized, intuitive, responsive communication machine. In addition, they discuss the importance of AI tools using the PMS as the data source of truth and how operators can lead the charge on creating a more open system for sharing data across vendors.

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In this episode Chris and Anne talk to Dorota Firek, CMO of Tour24, a state of the art self-guided touring technology, discusses how the future of apartment marketing and leasing includes meeting renters how they want to rent. Bonus: hear how Tour24 is approaching the self-guided tour by including the entire community in the tour process.

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Paul Burke, Director of Marketing and Customer Experience at Oakwood Management Company in Columbus, OH talks to Anne and Chris about his focus on SEO, quality video content, his e-commerce experience and how an increase in organic impressions is a leading indicator clicks to come. We end the episode in a lively discussion about bold predictions after the recent merger of Rent. and Zillow and how it may impact marketers.

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In this episode, Anne and Chris sit down with Grady Newman, founder of Resi, to dig into the messy side of multifamily marketing — from data silos and clunky platforms to the constant chase for better ROI. Grady shares how Resi got started, why centralization matters, and how smarter tech (plus a little human touch) can make marketers' lives way easier.

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In this episode, join co-hosts Anne and Chris with guest Kristi Fickert, SVP of Growth and Marketing at Kurie, to discuss the value of streaming video ads for multifamily. For so long, TV advertising was out of reach for individual properties because of the enormous cost and lack of targeting however, the rise of streaming TV has opened up a whole new opportunity. In a time where brand awareness is a differentiator and the race to meet the renter where they are, streaming tv ads and reusable, easy to generate video content at your fingertips is a game-changer. You will be sold on the future of streaming ads and video after this episode.