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The Apartment Department - A Podcast for Multifamily Marketers

The Apartment Department - A Podcast for Multifamily Marketers

By: Chris Johnson & Anne Baum
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About this listen

Welcome to The Apartment Department - the podcast for multifamily marketers by multifamily marketers, co-hosted by Chris Johnson and Anne Baum and produced by Carlos Marquez.

The purpose of The Apartment Department is to invite collaboration within the multifamily marketing space through discussions around data, going back to basics, digital marketing, and adapting to changes in apartment marketing by thinking differently. Our goal for every episode is for our listeners to walk away with one actionable item you can implement within your organization.

We invite you to listen, comment, follow our page, share episodes, and invite yourself on as a guest (seriously, though, we love collaboration). We appreciate your support, and welcome to The Apartment Department!

© 2025 The Apartment Department - A Podcast for Multifamily Marketers Economics Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Supporting a Prospect First Experience with Technology

    Supporting a Prospect First Experience with Technology
    Jun 3 2025

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    In this episode Chris and Anne talk to Dorota Firek, CMO of Tour24, a state of the art self-guided touring technology, discusses how the future of apartment marketing and leasing includes meeting renters how they want to rent. Bonus: hear how Tour24 is approaching the self-guided tour by including the entire community in the tour process.
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    37 mins
  • Multifamily Marketing Today with Paul Burke

    Multifamily Marketing Today with Paul Burke
    May 13 2025

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    Paul Burke, Director of Marketing and Customer Experience at Oakwood Management Company in Columbus, OH talks to Anne and Chris about his focus on SEO, quality video content, his e-commerce experience and how an increase in organic impressions is a leading indicator clicks to come. We end the episode in a lively discussion about bold predictions after the recent merger of Rent. and Zillow and how it may impact marketers.
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    46 mins
  • Why Can't We All Just Get Along? The Argument for Unified Multifamily Marketing with Grady Newman

    Why Can't We All Just Get Along? The Argument for Unified Multifamily Marketing with Grady Newman
    Apr 29 2025

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    In this episode, Anne and Chris sit down with Grady Newman, founder of Resi, to dig into the messy side of multifamily marketing — from data silos and clunky platforms to the constant chase for better ROI. Grady shares how Resi got started, why centralization matters, and how smarter tech (plus a little human touch) can make marketers' lives way easier.
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    46 mins

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