There’s something about B2B that makes marketers want to sound like robots. Brian Krenzer’s not here for it.

In this episode, he and Carlos break down what B2B marketers can steal from consumer brands—and what they still get wrong. From defining your ICP to fixing the planning phase, Brian’s take is practical, punchy, and grounded in math. Not vibes. They talk about how your buyer is a person (not a persona), how to explain your product in three sentences (or less), why metrics without context are a trap, and how first-party data is now more important than ever. If you’re chasing ROAS without knowing margin, you’re not managing pipeline. You’re gambling with a blindfold. And if you’ve ever run paid ads that “performed” but still got you fired, this one’s for you.

Marketing isn’t about cranking out perfect, timeless content anymore—it’s about moving fast when nothing sits still. In this episode, Kate Bitely joins Carlos to talk about the messy reality of marketing through hyper-growth, mergers, and running lean. Forget “evergreen.” Think AI as your extra teammate, there for speed and sparks. And here’s the twist: the best marketers inside your company might not sit in marketing at all.

What if everything you’re doing to “build” a community is driving it away?

Jason Baum’s journey into community-building started in unexpected places—before it became a B2B buzzword.

In this episode, he and Carlos unpack what most brands get wrong about building a community: it’s not a channel, it’s not a forum, and it’s definitely not a short-term play. From getting people to care, to earning trust before asking for attention, they explore what it really takes to build a space where people feel they belong and want to stay. Because in the end, a community isn’t a channel. It’s a relationship—and if it’s not genuine, it won’t stick.

The robots can write. That’s not the problem. The problem is they can’t sound like you. And if your content doesn’t sound like you, it might as well be invisible. This episode covers copywriting in the AI era—where prompts meet point of view, sales teams drop blog ideas into Slack, and marketers try to rank on Google without losing their soul. Carlos and Shelly peel back the curtain on how real teams build content that says something. From “make sure this ranks” to “make sure this matters.” Because in the end, content isn’t a deliverable. It’s a handshake. And if it doesn’t feel human, it won’t land.

In this episode of the Tailwind Marketing Podcast, Carlos Corredor speaks with Brett Carnali, VP of Sales and Marketing at Stone Door Group, about what most sales and marketing people miss: empathy. They dig into why detaching from the outcome leads to better deals, how overthinking your funnel kills momentum, and why simple, honest messaging beats clever campaigns. They also talk about vision, team focus, and how to lead without burning out your team or losing direction.

In this episode of the Tailwind Marketing Podcast, Carlos Corredor speaks with Charudhi Pankaj, Head of Growth at Top Flight, about applying engineering thinking to marketing—starting with numbers and auditing before planning. They break down common mistakes like building personas around what you can sell instead of what customers actually need. The conversation touches on content channels for tech services, a “fail fast” philosophy, AI’s impact on SEO, and how to do branding right without losing your performance mindset.

In this episode of the Tailwind Marketing Podcast, Carlos Corredor talks with Brittany Dufin about understanding your customer to create marketing that hits the mark. Brittany shares how aligning marketing with project managers and sales teams—who talk directly to customers—helps produce more relevant content. While too much feedback can be overwhelming, spotting key patterns is essential.

They discuss how a consistent brand voice is more important than ever in today’s AI-driven world, and why companies fear being boxed in by committing to one voice. They compare effective communication to dating—authenticity is key to building trust.

In this episode of the Tailwind Marketing Podcast, Carlos Corredor sits down with Matt Fiel, Executive VP at Penrod, to discuss how businesses can build great marketing teams even with limited resources. Matt shares his insights on how to allocate marketing budgets, the importance of knowing when to outsource specialized tasks, and how to structure a lean team that still drives meaningful results.

They dive into what it really means to be a full-stack marketer—someone who can handle strategy, execution, and cross-functional collaboration—and why these “unicorn” marketers are increasingly valuable for mid-market companies. The conversation also explores how to craft messaging that stands out in a crowded space, why it must speak directly to your ICP, and the growing role of AI in helping small teams scale their impact.