There’s something about B2B that makes marketers want to sound like robots. Brian Krenzer’s not here for it.

In this episode, he and Carlos break down what B2B marketers can steal from consumer brands—and what they still get wrong. From defining your ICP to fixing the planning phase, Brian’s take is practical, punchy, and grounded in math. Not vibes. They talk about how your buyer is a person (not a persona), how to explain your product in three sentences (or less), why metrics without context are a trap, and how first-party data is now more important than ever. If you’re chasing ROAS without knowing margin, you’re not managing pipeline. You’re gambling with a blindfold. And if you’ve ever run paid ads that “performed” but still got you fired, this one’s for you.

Marketing isn’t about cranking out perfect, timeless content anymore—it’s about moving fast when nothing sits still. In this episode, Kate Bitely joins Carlos to talk about the messy reality of marketing through hyper-growth, mergers, and running lean. Forget “evergreen.” Think AI as your extra teammate, there for speed and sparks. And here’s the twist: the best marketers inside your company might not sit in marketing at all.

What if everything you’re doing to “build” a community is driving it away?

Jason Baum’s journey into community-building started in unexpected places—before it became a B2B buzzword.

In this episode, he and Carlos unpack what most brands get wrong about building a community: it’s not a channel, it’s not a forum, and it’s definitely not a short-term play. From getting people to care, to earning trust before asking for attention, they explore what it really takes to build a space where people feel they belong and want to stay. Because in the end, a community isn’t a channel. It’s a relationship—and if it’s not genuine, it won’t stick.