In this episode of The One Shopify Podcast, Aashika Joseph sits down with Isaac Lewin to unpack how site performance drives conversions, revenue, and customer trust.
From overlooked speed killers to practical optimization workflows, this episode is built for Shopify founders who want faster sites and better sales.

Press play and rethink speed.

Traditional influencer marketing is hitting a ceiling — high costs, low trust, and content that doesn’t convert the way it used to. In this episode of The One Shopify Podcast, host Aashika J sits down with Maxwell Lewis, Head of Sales at Refunnel, to break down what’s actually working in 2025: the Creator Flywheel.

You’ll hear how DTC brands are shifting toward authentic, customer-led UGC that compounds over time. Maxwell unpacks the psychology behind voluntary content creation, the mistakes most brands make when scaling UGC, and how automation can turn everyday customers into your most powerful marketing engine.

We explore:
• Why UGC is now the backbone of high-conversion funnels
• How the Creator Flywheel works (and why it compounds)
• What motivates customers to create content naturally
• How to scale creator contributions without overspending
• Real examples of brands building communities — not campaigns
• A step-by-step starting point for founders and marketers

If you’re building a Shopify brand, app, or media-first growth engine, this episode gives you the playbook.

In this episode, host Aashika J speaks with Deborah Mecca, Founder of Causeway 305, about how Shopify app companies can use storytelling to build trust, differentiate, and scale sustainably.

This conversation covers narrative-building, community growth, ecosystem-native marketing, and actionable frameworks for founders wanting to sharpen their message.

🔗 More episodes at shopbrew.co/podcast

From chaos to clarity - This episode dives into how top Shopify apps turn Customer Experience into a revenue engine. Featuring Mals, Head of CX @ Mantle, hosted by Aashika Joseph.

Tune in to The One Shopify Podcast for CX playbooks, growth frameworks, and the future of customer success in eCommerce.

In this episode of The One Shopify Podcast, Aashika Joseph sits down with Chloë Thomas — Founder of Emetko Media and host of eCommerce MasterPlan & Keep Optimising — to unpack how to turn a single podcast into a thriving media brand.

They explore:

• Building community and commercial value through content

• The media playbook for eCommerce brands in 2025

• How AI and short-form storytelling are reshaping brand growth

Real insights from one of LinkedIn’s Top Retail Voices on creating content that drives both influence and impact.

🎙️ Hosted by Aashika Joseph
🔗 Learn more at shopbrew.co/podcast

#TheOneShopifyPodcast #Shopify #Ecommerce #ContentStrategy #MediaCompany #ChloëThomas #EcommerceMasterPlan #FounderStories

We talk with Diana Birsan, CEO of Downpay, about solving one of Shopify’s biggest pain points long lead times and shrinking margins. Learn how deposit-based payments are helping 1,100+ brands increase conversions and protect profits.

What if your customers became your best creators? In this episode of The One Shopify Podcast, host Sambit Sekhar chats with Exequiel “Bona” Bonialian, Marketing & Branding Strategist at Kuyen Labs, about how Shopify brands can grow through community — not just ads.

They unpack what it means to build with your audience, not at them — from sparking “shareable moments” and shaping brand culture to scaling authentic engagement as you grow.

💡 You’ll learn:

• Why community-led branding beats traditional marketing

• How to turn loyal customers into creators

• Ways to build culture, not just content

• How to keep authenticity alive as you scale

Hit play and discover how to build a Shopify brand people don’t just buy from — but belong to.

#Shopify #Ecommerce #CommunityLedGrowth #BrandBuilding