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How to Turn Customers into Creators: Building a Community-Led Brand

How to Turn Customers into Creators: Building a Community-Led Brand

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What if your customers became your best creators? In this episode of The One Shopify Podcast, host Sambit Sekhar chats with Exequiel “Bona” Bonialian, Marketing & Branding Strategist at Kuyen Labs, about how Shopify brands can grow through community — not just ads.

They unpack what it means to build with your audience, not at them — from sparking “shareable moments” and shaping brand culture to scaling authentic engagement as you grow.

💡 You’ll learn:

  • Why community-led branding beats traditional marketing

  • How to turn loyal customers into creators

  • Ways to build culture, not just content

  • How to keep authenticity alive as you scale

Hit play and discover how to build a Shopify brand people don’t just buy from — but belong to.

#Shopify #Ecommerce #CommunityLedGrowth #BrandBuilding
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